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A STUDY ON CONSUMER BEHAVIOR IN

PANTALOONS

( SAHIDNAGAR,BBSR)

PREPAIRED BY-

DEBASISH JENA

BIITM

UNIVERSITY REG.NO-1306258156


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What is Consumer behavior?

Who is a Consumer ?

Any individual who purchases goods and services from

the market for his/her end-use is called a consumer.

What is Consumer Behavior ?

Consumer Behavior is a branch which deals with the various stages a consumer

goes through before purchasing products or services for his end use.

What is Consumer buying behavior?

Consumer buying behavior is the sum total of a consumer's attitudes, preferences,

intentions and decisions regarding the consumer's behavior in the marketplace when

purchasing a product or service.


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COMPANY/CUSTOMER/COMPETITOR

COMPANY:

PANTALOON Retail India Limited (PRIL) was incorporated on October 12, 1987 as ManzWear PrivateLimited under

the stew hardship of Mr. Kishore Biyani. The Company was converted into a Public Limited. Company on September

20, 1991 and on September 25, 1992 the name was changed to Pantaloons Fashions (India) limited and the same

time it went public.

Today it has approximately 14,000 shareholders. It changed its name to Pantaloons Retail (India) Limited on 7thJuly

1999. From a humble beginning in 1987, Pantaloons has today evolved as a leading manufacturer-retailer in the

country with 13 departmental stores and 5 hypermarkets operating across the country.

Pantaloons which was previously controlled by the Future Group has now been taken over by Aditya Birla Nuvo

Limited ['ABNL']. ABNL is a part of the prestigious Aditya Birla Group, a $40 billion Indian multinational, operating in

36 countries across the globe with over 136,000 employees.

A US $40 billion corporation, the Aditya Birla Group is in the League of Fortune 500. It is anchored by an

extraordinary force of over 120,000 employees, belonging to 42 different nationalities.


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CUSTOMER:

Today customer is the King in companies management with the power to

change their short/long term polices and strategies.

Pantaloons always focus on Upper middle class people & higher social class

people.

COMPETITOR:

Pall height

MAX retail

Big Bazaar

Reliance trends


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SCOPE & OBJECTIVES

SCOPE:

This study mainly targets the most potential customer of pantaloons, BBSR

This report helps in knowing whether various discounts and offers given by Pantaloons are

enough for attracting customers or not.

OBJECTIVES:

To find out the customers behavior towards pantaloons store.

Consumer attitude towards Pantaloon and why people prefer visiting it over other retail

outlets.

Does the availability of goods and variety of goods attract customers towards Pantaloon.


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METHODOLOGY & INTERPRETATION

METHODOLOGY:

Primary data-

Questionnaire.

Customer interaction.

Secondary data-

From different books and interaction with the staff members.

Internet.

ANALYSIS:

The data collected from the above sources are being analyzed by using Microsoft Excel.


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From this I found that most of the

customers i.e. 85% are willing to buy

apparels from pantaloons where as

15% of customers prefer to by from

other apparel outlet.

15%

85%

0%

BUY YOUR APPARELS

NEAR BY

GARMENT

SHOPPANTALOONS

ANY RETAIL

STORE


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45% visit pantaloons, 10% visit

reliance retail, 15% Palheight & 30%

go to big Bazzar.

10%15%

30%

45%

MOST VISITED BY CUSTOMER

RELIANCE

RETAIL

PALL HEIGHT

BIG BAZZAR

PANTALOONS


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Most of the respondent prefer to

shop in pantaloons because of the

availability of variety products.

YES

90%

NO10%

AVAILABILITY OF

VARIETY PRODUCT


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Above chart shows that 80% ofrespondent prefer pantaloons

because its location & 20% do

not.

YES

80%

NO

20%

CONVENIENCE LOCATION

YES

NO


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The chart clearly shows that 65% of

respondent are satisfied, 20% arenot satisfied & rest 15% is neutral.

SATISFIE

D

65%

DISSATISF

IED

20%

CANT SAY

15%

SATISFIED BY SERVICE

PROVIDING


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70% of respondents are very satisfied

with the staff of Pantaloons. 19% were

not much but satisfied. 11% of the

respondents, who were dissatisfied with

the staff, complained that the staff was

lacking the technical knowledge of

products and are not available

immediately after lunch hour.

70%

19%

11%

SATISFIED BY STAFF

VERY

SATISFIED

SATISFIED

DISSATISFIED


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SIP TARGET VS ACTUAL PERFORMANCE

OF ME

SIP TARGET:

To organize Drawing competition among the staff.

To visit 300 customer shouse for giving them pantaloons voucher.

To find out the end of season sell offers of pantaloons competitors(Big

bazaar, Reliance trends) during RAJA Festival.

ACTUAL PERFORMANCE:

Successfully organized drawing competition with a good feedback from the

HR manager.

Directly met the loyal customers of pantaloons to give them voucher.

The competitors offer report had given by me to the store manager.

Getting idea about customer perception towards the product.


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KEY TAKEAWAYS

TAKEAWAYS:

I had a preconception that the tasks in the retail store is quite easy and anybody

can do it. But after working there as an intern I came to know that the task is very

difficult and it needs specific skills like communication skill, product knowledge,

right approach and meeting the target etc.

Convincing customers, placement of items in the racks etc.

The SIP has enriched me with the pragmatic aspect of the theories what we learn

in the classroom.


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SUGGESTIONS & ITS IMPLICATION

SUGGESTIONS:

More attractive discount and offers should be given in order to attract more

customers.

Staff should be trained properly to assist people and to make them.

Understand the benefits of green card membership, it will strengthen

Customer loyalty.

More variety of product available under one roof for their customer.


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IMPLICATION:

If more and good brands are available in the store it will

create a good brand image of Pantaloons in customers mind.

If Pantaloons keep more variety of products then more customers will come to

that store.

Regular training to the employees would help them to deliver the best of their

performances.

Provide better service to their customer like discount, offer etc.


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CONCLUSION

Lastly to conclude it was a great experience to work at

Pantaloons retail.

If Pantaloons introduce more brands then it will attracted

more customer towards the store.

Recruit more experienced sales people so that they provide

better service to the customer.


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