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THE POWER OF APOWERFULNARRATIVE.

Deb Lavoy@deb_lavoy

deb@narrativebuilders.com

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A narrative is asystem of beliefs thateffect how youinterpret the meaningof things.

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AS MARKETERSWE BUILD NARRATIVESAND THENWE ASK PEOPLE TO ADOPTTHEM AS THEIR OWN

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GREAT BRANDS DO THIS

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STORY VS NARRATIVE

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NARRATIVE

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STORY

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A POWERFUL NARRATIVEWILL TELL A THOUSANDSTORIES.

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A market story. A customerstory, An employee story. Aninvestor story. A partnershipstory. A product roadmapstory. A customer servicestory. A packaging story. Acrisis response story. Alaunch story. A communitystory. The next story.

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If you BUILD A NARRATIVE.And GET PEOPLE TO ADOPT ITas their own,

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They’ll SEE THINGSas you do. (and they can telltheir own stories)

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Clear narratives simplify alot of business decisions.

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NARRATIVE

Marketing ProductStrategy

CustomerExperience

EmployeeAlignment

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WHY

HOW

OFFER

PROOF

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Not always justaspirational rainbowsand unicorns….

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FIVE CRITERIAONE : PRESENTATIONTWO : CLARITYTHREE : RESONANCEFOUR : SHARE-ABILITYFIVE : ORGANIZATION

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Anti-narratives

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THANK YOU FORTHINKING ABOUTNARRTIVES WITH ME!

Deb Lavoy@deb_lavoy

deb@narrativebuilders.com