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Dearly Departed PROJECT REPORT COMM 2323 Diana Conti s3285719

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Diana Conti s3285719

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Page 1: Dearly Departed Presentation

Dearly Departed

PROJECT REPORT

COMM 2323Diana Conti

s3285719

Page 2: Dearly Departed Presentation

The BriefKey stakeholders: Robyn Ravlich ABC Radio National Racquel Duran & Multicultural Arts Victoria

Key considerations: Type of content produced by the ABC Radio National and their content/audience: RN identifies itself

as a broadcasting service ‘where people can hear the latest in science, books and publishing, religion, social history, the arts and current affairs’

Page 3: Dearly Departed Presentation

Dearly Departed: A Common Thread

What binds our stories together?

The project will investigate what it means to celebrate The Day of the Dead in Australia and uncover the social and

cultural implications of the festival in regards to globalisation and cultural interchange. The Mexican-

Australian perspective on the celebration will no doubt be a common thread found in everyone’s work.

Page 4: Dearly Departed Presentation

Transmedia StorytellingKey characteristics of successful transmedia storytelling:

Multiple mediums/platforms Interactivity Active audience/audience involvement Well-designed: Aesthetically pleasing and visually engaging Easy to navigate Encourage conversation via social platforms - Facebook,

Twitter, Blogs etc.

Page 5: Dearly Departed Presentation

Comparable Online ProjectsThe Dragon Children

SBS web documentary asking the question: What’s behind the success of Chinese-Australians?

Why is it a good example?Good use of categories (chapters)

Easy to navigateVisually pleasing

Photography and basic design are simpleSimilar content: focus on telling intercultural stories featuring

everyday people

An appropriate example: SBS ‘Multimedia’ Web Documentaries

Page 6: Dearly Departed Presentation

Techniques that could be used in ‘Dearly Departed’:

Categories: used to organise content and allow audiences to choose stories of most relevance to their interests

Simple design that doesn’t overwhelm

Links to Facebook & ABC Pool easily accessible to encourage conversation with viewers

Page 7: Dearly Departed Presentation

Design Skeleton (excuse the pun) - Proposed Categories

Altar Calaveras

Music La Llorona

Personal stories detailing the way Mexican-Australians celebrate the festival (stories of family)

Stories about the music of The Day of the Dead.

Stories about artwork (Calaveras poems, La Catrina)

The tale of La Llorona

Page 8: Dearly Departed Presentation

Although influenced by an audio feature, ‘Dearly Departed’ will develop into a largely visual work that will aim to integrate many different stories and concepts under one common thread: the

Mexican-Australian view of The Day of the Dead.

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