Dear NBWA Distributor Member:

I hope that you are making plans to send someone from your business to NBWA’s Fourth Annual Next Generation Success in Leadership Conference, taking place August 7 – 9 in Nashville, Tennessee.

It’s important that we work today to engage and educate tomorrow’s leaders in the beer distribution industry. The NBWA Next Generation Group brings

together future leaders and helps members learn about the beer business, get more involved with the association and network with other distributors from across the country. Each year, the Success in Leadership Conference helps members develop leadership skills, foster new relationships and learn more about the industry.

This year’s conference has a packed agenda filled with valuable sessions including:

★ The New Work-Life Balance: Learn How To Be Present in Your Life

★ What Does Your Next Gen Look Like?

★ Building Financial, Social and Human Capital Across the Business System

★ From Selling Beer to Selling Your Story

★ It’s All Relative: Siblings, Cousins and the Family Business

★ Crafting Relationships With Legislators Today & Why It Matters Tomorrow

★ Tales From the States

The conference will kick off with a private tour and beer tasting at Tennessee Brew Works, and the conference grand finale will be a first-ever performance by the Next Gen Jam Band, led by NBWA Chief Economist Lester Jones! And all of this learning, education and networking will be taking place in the midst of

the lights and sounds of Music City.

Space is filling up quickly, so register today at www.nbwa.org/nextgen to be a part of the Fourth Annual Next Generation Success in Leadership Conference.

Cheers!

Craig A. PurserNBWA President & CEO

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Conference AgendaSunday, August 7

5:00 – 7:00 p.m. Tennessee Brew Works: Tour & Beer Tasting

Monday, August 8

7:30 – 8:00 a.m. Breakfast

8:00 – 8:15 a.m. Welcome & IntroductionsCraig Purser, NBWA President & CEOBud Dunn, Next Generation Group Chairman; Vice President, Atlas Sales

8:15 – 9:10 a.m. Being an Informed Advocate & Engaged MemberCraig PurserLaurie Knight, NBWA EVP, Government AffairsRebecca Spicer, NBWA SVP, Communications & Public Affairs

9:10 – 9:25 a.m. Keeping You Out of Jail! Introduction to AntitrustPaul Pisano, NBWA SVP, Industry Affairs & General Counsel

9:25 – 10:10 a.m. Tales From the StatesRich Foge, President, Tennessee Malt Beverage AssociationPaul PisanoDavid Christman, NBWA Vice President, State Affairs

10:10 – 10:30 a.m. Break

10:30 a.m. – Noon The New Work-Life Balance: Learn How To Be Present in Your LifeHaydn Shaw, FranklinCovey

Noon – 1:30 p.m. Lunch Panel: What Does Your Next Gen Look Like

Moderator: Craig PurserNBWA Leader Panelists:Eric Best, Bob Hall LLC (MD) – Past ChairmanPaul Bertucci, F.E.B. Distributing Co. (MS) – Vice ChairmanMichael Schilleci, Supreme BeverageCompany, Inc. (AL) – PAC Chairman

1:30 – 3:00 p.m. Leadership Workshops

Five Dysfunctions of a Business TeamStephanie Brun de Pontet, Ph.D., The Family Business Consulting Group

Principles of an Effective Family Business CultureSteve Lytle, Clearpath Family Advisors

3:00 – 3:15 p.m. Break

3:15 – 4:25 p.m. Leadership Workshops

It’s All Relative: Siblings, Cousins and the Family BusinessStephanie Brun de Pontet

Tales From the States

Since the 21st Amendment grants primary regulatory authority of alcohol to the states, it’s no surprise that each state has dealt with regulatory issues. This session will dive into some of the more high-profile state legislative battles and how distributors have worked to preserve and strengthen effective regulation.

From Selling Beer to Selling Your Story

Rebecca Spicer Karen Brown, WKRN-TV News Producer Michael Cass, Communications Advisor to

Mayor Megan Barry; Former Reporter for The Tennessean

4:30 – 4:45 p.m. PAC… Because Size Does Matter!

Michael Schilleci, NBWA PAC Chairman

4:45 – 5:15 p.m. Crafting Relationships With Legislators Today & Why It Matters Tomorrow

Mike Hopkins, Jr., President, Mike Hopkins Distributing Co.

7:30 – 9:30 p.m. Dinner, Beer and Music at Tequila Cowboy

Tuesday, August 9

8:00 – 8:30 a.m. Breakfast

8:30 – 10:00 a.m. Building Financial, Social and Human Capital Across the Business System

Steve Lytle

10:00 – 10:15 a.m. Break

10:15 – 11:15 a.m. Operational Breakouts

Warehousing Issues Facing Distributors of All Sizes and Shapes

Moderator: Greg Ellis, PDC

Meeting the Payment and Data Needs of Your Customers

Moderator: Wendy Turk, Fintech Panelist: Jody Fisher-Carroll, Fisher59

(Denton, TX)

11:20 a.m. – 12:20 p.m. Operational Breakouts

Take Your Warehouse to the Next Level

Moderator: Heather Burnett, Director of Sales, Vermont Information Processing (VIP)

Panelists: T.J. Dela Pena, Gulf Distributing Company

of Mobile (Mobile, AL) Geoff Hathaway, VIP Robbie Maletis, Maletis Beverage (Portland,

OR) T.R. Rains, Ajax Turner Company

(Nashville, TN)

Best Practices in Insurance: How to Improve Safety and Cut Costs

Katie LaMantia, BevCap Management and NBWA Next Generation Group Member

12:20 – 1:30 p.m. Lunch Panel: Next Generation Involvement in NBWA and State Association Boards

Moderator: Eric Best NBWA Next Generation Panelists: Joanie O’Sullivan-Butler, John P. O’Sullivan

Distributing, Inc. (MI) Sean Butler, John P. O’Sullivan Distributing,

Inc. Rebecca Maisel, Goldring Gulf Distributing

Co., LLC (FL)

1:30 – 2:30 p.m. Diving Into the Distributor Productivity Report and Compensation and Benefits Study

Lester Jones, NBWA Chief Economist

2:30 – 3:00 p.m. Wrap-up & Strategy Session Bud Dunn Kim McKinnish, NBWA CFO

NBWA Next Gen Jam Band Performance

From Selling Beer to Selling Your Story

You know how to sell beer, but do you know how to sell your story to the media? Hear directly from journalists about what gets their attention, what makes a story and what earns positive coverage on the evening news or in the local

newspaper. This session also will include examples of successful distributor media coverage across the country.

Crafting Relationships With Legislators Today & Why It Matters Tomorrow

Next Generation Group member Mike Hopkins will share lessons he’s learned about establishing contact with elected leaders, building meaningful relationships and the value that will have when you may least expect it. Learn practical tips for preparing ahead of meetings with legislators and candidates. And, hear about different types of events distributors can host for elected officials.

Leadership WorkshopsStephanie Brun de Pontet, Ph.D., The Family Business Consulting GroupStephanie Brun de Pontet is a senior consultant of The Family Business Consulting Group, Inc. and expert advisor to family enterprises. Brun de Pontet’s work is driven by knowledge and experience

from the fields of management, entrepreneurship and psychology. She has extensive experience working with sibling teams and developing training programs to educate next generation family members. In addition to her consulting work, Brun de Pontet co-authored two well-regarded, practical books: Building a Successful Business Board and Siblings and the Family Business.

Brun de Pontet will present two workshops:

Five Dysfunctions of a Business TeamMonday, August 81:30 – 3:00 p.m.Every family and every business experiences dysfunction. The reality is that identifying the dysfunction can produce change, and change is good! Drawing from Patrick Lencioni’s book, The Five Dysfunctions of a Team, this program explores the causes and cures for absence of trust, fear of conflict, lack of commitment and inattention to results. This workshop is ideal for both family and non-family leaders wanting to build a cohesive, effective team.

It’s All Relative: Siblings, Cousins and the Family BusinessMonday, August 83:15 – 4:25 p.m.The family business becomes more complex as it shifts from one generation to the next. As siblings and cousins work together, family dynamics can become power struggles that threaten the business if not addressed appropriately. This workshop will offer practical solutions on how to set boundaries, deal with assumptions, get aligned and invest in sibling/cousin

relationships. This session also will address the power of effective governance and fun family interactions.

Steve Lytle, Clearpath Family AdvisorsSteve Lytle was a fourth generation participant in his family’s business, where he was employed for 23 years in roles ranging from “floor sweeper” and “bottle sorter” to chairman of the board. Today, Steve is a family business educator

and advisor with a focus on improving the quality of succession, governance and communication for complex, multi-generationally focused family enterprises.

Lytle will lead two sessions:

Principles of an Effective Family Business CultureMonday, August 81:30 – 3:00 p.m.Management and leadership guru Peter Drucker famously said, “Culture eats strategy for breakfast.” For family business, it could be said, “Culture eats structure for breakfast.” While effective strategic and succession planning are important, what really matters is the family’s culture, communication and cohesion. This 90-minute exploration focuses on the key principles and behaviors that underlie perhaps the most critical factor for true multi-generational family business success – culture.

Building Financial, Social and Human Capital Across the Business SystemTuesday, August 98:30 – 10:00 a.m.It could be said that the most critical factor to becoming successful is to effectively define success for YOUR organization. In this 90-minute module, we will explore three critical forms of “capital” (financial, social and human) and how they can collectively impact and define sustainable organizational success.

The New Work-Life Balance: Learn How To Be Present in Your LifeMonday, August 810:30 a.m. – 12:00 p.m.

Haydn Shaw, FranklinCoveyThroughout the day, you have a thousand things going on. And, in the evening, you try and get ahead of things for the next day. Work has become 24/7. You love what you do, but you wonder how to excel at work and still have time for life outside of work. The beer business is demanding, and trying to excel in a family-owned business adds its own challenges. How do we balance it all? Haydn Shaw, senior consultant for FranklinCovey, will help you identify where you spend your time so you can sort out what’s most important and organize your life by roles so that you can be “present” no matter what you are doing.

Social EventsTennessee Brew WorksNBWA has partnered with a local brewery for an early evening event on Sunday, August 7. Join us at Tennessee Brew Works for a private specialty beer tasting, brewery tour and delicious appetizers.

Tennessee Brew Works strives to create “finely tuned craft beer” and capture the essence of the land and culture in all of their brews. The brewery is 100 percent locally owned and

operated and believes in the local movement and working within Tennessee communities to support

those around them.

Monday Evening Social Event: Tequila CowboyThe Next Generation Group will gather Monday night, August 8, at popular Nashville spot Tequila Cowboy, located right in the center of the world-famous Broadway strip. The group will enjoy cold beer, dinner, live music and a ride (or two) on the only mechanical bull on Broadway!

Meet in the lobby of the Hutton Hotel at 7:00 p.m., and transportation will be provided to Tequila Cowboy, which is steps away from many other popular Nashville hotspots for those who want to keep the night going.

A shuttle will arrive at Tequila Cowboy at 9:30 p.m. for those who wish to return to the hotel.

Rock It Out!Calling all musicians for the Next Gen Jam Band! Do you play a musical instrument? Do you know how to play country, blues or rock jam? If so, NBWA wants you for the Next Gen Jam Band.

The band’s first-ever performance will conclude this year’s conference program on Tuesday, August 9. NBWA Chief Economist Lester Jones will be the band leader, and instruments will be provided.

If you would like to participate, please email NBWA CFO Kim McKinnish at kmckinnish@nbwa.org and let her know which instrument you play.

Hotel ReservationsThe Hutton Hotel is the official hotel for the Fourth Annual Next Generation Success in Leadership Conference.

The address is:1808 West End AvenueNashville, TN 37203

The Hutton Hotel is directly handling all room reservations. Please call the hotel at 866-894-4609 and identify yourself as an NBWA participant.

NBWA encourages conference attendees to make hotel reservations early as rooms could sell out.

Travel ArrangementsWhen making your travel arrangements, please plan to arrive for the Sunday evening event hosted from 5:00 – 7:00 p.m. at Tennessee Brew Works. Monday’s session will begin with a group breakfast at 7:30 a.m., and the conference will conclude on Tuesday at 3:00 p.m.

The Nashville airport is about a 30-minute cab ride from the Hutton Hotel.