Dear Friends,

Through many cups of coffee and a slushie or two I’ve poured as much love as possible into theseemail templates. They are the best present I could think to give this year to a group of awesomenonprofits working to make our communities an amazing place to live!

I can’t wait to hear your feedback on these emails. Tell me what worked, what didn’t and anything Ican do to make them better! If you love these three emails you’ll love the whole set of 8 more yearend giving email templates we’re offering as part of our Year End Giving Training!

I have so many more resources for you at www.MayeCreate.com and also on our podcast, Marketingwith Purpose. And if you get stuck along the way with planning your year end marketing join theconversation on our Nonprofit Marketing with Purpose Facebook group. Together we’ll make this yearend giving season the best part of 2021!

Keep in touch,Monica

FREE GIVING TUESDAY EMAIL TEMPLATES www.MayeCreate.com | Presented by:

PEP TALKRemember you are writing to a friend. Keep your eyes on them. After you write your first draft, re-readwhat you’ve written. Is it all about you? If so, it's time to revise! Make it about your friend, about thethings you both care about and how they are the critical components to carry out your mission. Theyare more than just a donation. They are a part of your movement. Here’s a quick video on how to editto make sure you make your donor the hero as you ask for gifts.

RESOURCESGivingTuesday Facts & Complete Guide:Visit the GivingTuesday resources section.It has data and information you can include in your GivingTuesday conversations.

How to add a calendar invite:Here’s a video explaining how to create an add to calendar link and use it in MailChimp.

Instructions on how to create an “add to calendar” link in your marketing emails:https://knowledge.hubspot.com/email/how-do-i-insert-a-calendar-invite-into-an-email

You can also use a service like addevent.com.

FREE GIVING TUESDAY EMAIL TEMPLATES www.MayeCreate.com | Presented by:

EMAIL VARIABLESYou can fill in the blanks for these emails, rearrange them, do whatever you like! I added [variablename] throughout the templates. You’ll replace those [variable name] tags with your own informationto personalize the emails. Sometimes I find it easier to create my variables OUTSIDE of the actualcomposition of the emails. But you can just create them as you go, though consider documentingthem externally as well so you don’t have to hunt for them later. Then you can just plug and play.

Not all of the variables are listed in this list some are explained in the templates as you go.

Email variables include:

[organization name]

[who you serve]EXAMPLE: Youth aged 8-19 living in Columbia, MO

[short story or statistic sharing need]Here’s a short video on sharing statistics with instructions on how to make the biggest impact.

EXAMPLE: Middle school students are sitting in Taco Bell parking lots borrowing free wifi to do theirhomework.

[problem you’re trying to solve]In just a few sentences, explain the need for your services in our community, especially RIGHT now inrelation to the impact of COVID. Not sure what I mean? Here’s a short instructional video. And ifyou’re solving a COVID related problem watch this short video addressing how to explain the impactCOVID has had on your organization and a bit more on phrasing your problem.

EXAMPLE: With school going virtual students in Columbia need our support more than ever. They needmore than internet access, they need tutors and even technology just to join school online.

[donation link]

[link to calendar invite]Here’s a video explaining how to create an add to calendar link and use it in MailChimp.

FREE GIVING TUESDAY EMAIL TEMPLATES www.MayeCreate.com | Presented by:

[what you’re doing to solve the problem]Here’s a short video on how you can show you’re the best person to solve the problem.

EXAMPLE:

We have over doubled our tutoring hours, volunteers and staff.We provide internet for students without access.We secure iPads and Chromebooks allowing youth to attend school online.

[goal amount for campaign]EXAMPLE: $5,000

[non-monetary goal for campaign]EXAMPLE:

400 hours of tutoring for local youth

[how you would like people to spread the word]Think of the most important activities people could do for you.

● If you’re trying to build your social media following it would be “invite people to like our socialmedia page”, “share a post on social media”, etc.

● If you’re trying to gather items for a needs list, link to a list of those items.● If you need volunteers ask them to volunteer (make it easy, give them a way to sign up online)

FREE GIVING TUESDAY EMAIL TEMPLATES www.MayeCreate.com | Presented by:

YEAR-END GIVING EMAIL SCHEDULEWhile you can CERTAINLY send more, especially for those of you targeting your specific audienceshere’s a starting point for your end of year campaign emails.

📌2-3 weeks before your start your campaign - Save the Date

📌November 29 - Reminder

📌November 30 - morning - #GivingTuesday📌November 30 - afternoon - #GivingTuesday Thank you/Update/Ask📌November 30 - evening - #GivingTuesday Update/Goal/Ending Soon

📌December 1 - Thank you/Update/Ask

📌December 15 - Thank you/Update/Ask

📌December 22 - Give Before You Go

📌December 30 - Don’t Forget

📌December 31 - morning - Last Chance to Give📌December 31 - afternoon - Thank you/Update/Ask📌December 31 - evening - Final Hours

📌January 1 or 2 - Thank You, Thank You Very Much

Emails listed in grey are not included in this document but are available as part of ourYear End Giving Training - save your spot at YouMayeCreate.com.

FREE GIVING TUESDAY EMAIL TEMPLATES www.MayeCreate.com | Presented by:

📌Save the Date

NOTES A special thanks to GivingTuesday for some of this email, I found it in their Resources section.

Date: Sometime between November 9 - November 21Time: MorningAudience: All supporters

(1) Subject Line: Join Us for GivingTuesday - the Global Day of Giving on Nov 30, 2020(2) Subject Line: Won’t you join us GivingTuesday?(3) Subject Line: GivingTuesday is Nov 30 this year, join us!

----------------------------------------- Email Body -----------------------------------------Dear [first name],

GivingTuesday is November 30th this year. It marks the beginning of the last month of a challengingyear for each and every person in our community.

We all have gifts to give and GivingTuesday is about more than just making a donation, it’s aboutcommuning with others in the spirit of giving. It’s a day created to focus on the power of doing good.Let’s harness this power together and celebrate with other nonprofits across the world.

Help us spread the word and focus on the power of doing good:

1. Mark your calendar [link to calendar invite].2. Give

Support [organization name] with a donation [insert donation link here] or support us in anotherway [link to blog post or PDF with a list of ways they can support you]!

3. Spread the wordAsk your family and friends to join you on this day of good. Share what our mission means toyou and why you support [organization name]. [share how you would like them to spread theword for example: Give a hug, do a dance, make a sign or chalk your driveway], wherever yourcreativity leads you! Post your celebration on social media and make sure to use hashtag#GivingTuesday and tag us so we can share!

Learn more about [organization name] [link to URL about your organization].

FREE GIVING TUESDAY EMAIL TEMPLATES www.MayeCreate.com | Presented by:

Thank you for your support,[your name]

FREE GIVING TUESDAY EMAIL TEMPLATES www.MayeCreate.com | Presented by:

📌Reminder

Date: November 29Time: MorningAudience: All supporters

(1) Subject Line: Tomorrow’s the big day!(2) Subject Line: Tomorrow is GivingTuesday. Don’t forget!(3) Subject Line: Don’t Forget [organization name] - GivingTuesday is tomorrow!

----------------------------------------- Email Body -----------------------------------------Hi [first name],

You probably already marked your calendar but in case you didn’t, just a reminder, tomorrow isGivingTuesday! So mark it now [link to calendar invite].

We have two big goals for tomorrow:

1. To raise [goal amount for campaign] to [non-monetary goal for campaign].[tell them about any special initiatives like matching funds etc]Support [organization name] with a donation [insert donation link here] or support us in anotherway [link to blog post or PDF with a list of ways they can support you]!

2. To raise awareness of our mission.Help us spread the word about how [organization name] is serving [who you serve] overcome[problem you’re trying to solve] by [what you’re doing to solve the problem].

You can help us raise awareness by:● [how you would like people to spread the word - remember these are not DONATE,

already covered that]● [how you would like people to spread the word]● [how you would like people to spread the word - don’t put too many things here, just a

few, the most important]

Your support means so much to us, we can’t thank you enough.

Wish us luck on a successful and amazing GivingTuesday!

FREE GIVING TUESDAY EMAIL TEMPLATES www.MayeCreate.com | Presented by:

[your name]

FREE GIVING TUESDAY EMAIL TEMPLATES www.MayeCreate.com | Presented by:

📌#GivingTuesday

NOTES A special thanks to GivingTuesday for some of this email, I found it in their Resources section.

Date: November 30Time: Morning (Early)Audience: All supporters

(1) Subject Line: Together we can.(2) Subject Line: Support [who you serve], together we can make a difference.(3) Subject Line: Let’s make today count together.

----------------------------------------- Email Body -----------------------------------------

Dear [first name],

In this time of uncertainty, there's a fundamental truth that gives us hope - that together we can doextraordinary things. Over the past few weeks and months, the entire world has been coming togetherto stand up, help out, give back, and heal.

[short story or statistic sharing need]

[the problem your organization is trying to solve that your reader can relate to]

[what you’re doing to solve the problem]

But we can’t do this without you!Not only do we need your support, we need your help to spread the word. Please tell your friends andfamily why you believe in our work and encourage them to support us too!

● [how you would like people to spread the word - remember these are not DONATE,already covered that]

● [how you would like people to spread the word]● [how you would like people to spread the word - don’t put too many things here, just a

few, the most important]

Thank you for being a part of the [organization name] team. Together we can

FREE GIVING TUESDAY EMAIL TEMPLATES www.MayeCreate.com | Presented by:

[abbreviated mission].[your name][title][organization name][link to donate page]

FREE GIVING TUESDAY EMAIL TEMPLATES www.MayeCreate.com | Presented by:

On-Demand5 Video Training Modules

✔ Campaign Strategies for Small Nonprofits✔ Mastering the End of Year Peer to Peer✔ Email Marketing How-Tos✔ Social Media How-Tos✔ Reviewing Past Campaign Data to Make Decisions

Live SupportOct28

12-4 PM Virtual Office Hours

Nov16

TBD Breakout Groups

Dec8

12-4 PM Virtual Office Hours

Social Media Schedule & Templates Email Schedule & Templates

An� �or�! Sav� ��u� ���t!

FREE GIVING TUESDAY EMAIL TEMPLATES www.MayeCreate.com | Presented by: