CleverTap

CleverTap

CASE STUDY

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CleverTap’s highly personalized push notifications help DealsPlus score a 4.8 out 5 rating on the iTunes store.

DealPlus, the company

Challenges and Objectives

DealsPlus Making Apps Smarter!

DealsPlus identified CleverTap as a premier mobile engagement partner to help spearhead their growth. Today, fans love the DealsPlus mobile app so much it scores a 4.8 out 5 rating on the iTunes store and has over 1 million active mobile users per month.

Founded in 2006, Sazze, Inc. is the parent company to several fast-growing web and mobile e-commerce sites. They are one of the premiere shopping coupon providers reaching over 10 million active users per month, and they offer discounts from over 28,000 stores.

Last year, Sazze recognized they required a robust engagement platform for their popular DealsPlus mobile app. DealsPlus is a digital community of bargain hunters who track the top deals and coupons daily and sharing them with each other digitally, via web or mobile.

DealsPlus

Founded in 2006, Sazze, Inc. is the parent company to several popular and fast-growing e-commerce sites

ShopLately.com

The one-stop-shop for fashion hungry women on the Web. Launched in October 2011, it offers limited time sale events and a full-price marketplace featuring jewelry and accessories.

Blackfriday.fm

The ultimate online Black Friday resource, delivering breaking news, released ads, deal roundups, and more. Blackfriday.fm has over 2.7 million visitors each November, including over 500,000 visitors the day before and on Black Friday alone.

Pocketly.com

The on-the-go money-saving app, bringing coupons, offers, and rewards to shoppers when and where they need them most! The Pocketly iPhone app and Pocketly.com launched in July 2012.

CleverTap has proven to be a very valuable (and effective) platform for customized user engagement. Not only is easy to integrate but easy to use. CleverTap requires little to noengineeringor development effort. We plan to explore the other avenues of prescriptive campaigns that CleverTap provides and to incorporate CleverTap into all our shopping apps including BlackFriday.fm and Pocketly.

Craign Thayer, Vice President, DealsPlus

Every mobile marketer faces difficulties in driving engagement, increased retention and maintaining on-going mobile app revenue. Sazze wanted to engage the DealsPlus users of their mobile app in a customized way they have come to expect from their various brand e-commerce sites.

The companies goal was to engage users based on their browsing patterns at different stages on their website and within their mobile app. By using CleverTap's engagement platform, DealsPlus was not only able to optimize push notifications click thru rate but enhance the user experience on their mobile app.

CleverTap was able to help DealsPlus increase engagement by using our world-class analytics dashboard to process their data on a real basis, using targeted notifications and unified user profiles.