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Dealing with a natural crisis Carole Theobald Head of Strategy, Localism and Communications

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Flooding in Cornwall A natural crisis

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Heavy rain overnight What happened

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Major incident by 6.45am What happened

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Flooding in 4 areas What happened

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147 homes 238 businesses flooded What happened

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Schools, roads and rail link closed What happened

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Fast and helpful advice Our aims Joint response with partners Key messages via media

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Silver control, multi agency comms group, daily updates What we did

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Info pack developed and distributed, daily updates What we did

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Helpline Public meetings Advice centres Email address Charity fund What we did

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Business advice line What we did

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25 media calls by 10am on day one Results

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Web hits in 3 days Results 7,000

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Twitter visits Results 2,000

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Results Visits by Prince Charles and the Prime Minister

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Praised by Prince Charles and David Cameron Results

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CIPR Excellence Award for Crisis Communication Shortlisted for CIPR Pride Award for Crisis Communication Results