DEALER SATISFACTION IN CEMENT INDUSTRY WITH SPECIAL REFERENCE TO ZUARI CEMENTS

==========================================================================Questionnaire addressed to the Cement Dealers in kadapa district.

Name of the Student : Course & Semester MBA-II semester Institution : ==========================================================================Name of the Dealer:Address:Town:District:1. State your position in the distribution network?a) Whole seller b) Retailer c) Dealer d) Sub-Dealer2. State the monthly turnover in tons?a) 10-30 tons b) 31-70 tons c) 71-150 tons d) 151-200 tonsd) Above 200 tonns3. What are the brands you deal with?a)__________________________ b)___________________________c) __________________________ d) __________________________4. Rank the brands according to their sales performance in your outlet?a)__________________________ b)___________________________c) __________________________ d) __________________________5. Rank the brands according to your quality perception?a)__________________________ b)___________________________c) __________________________ d) __________________________6. Is Zuari Cement priced high or low when compare to other brands? a) High b) Low c) Medium7. In your opinion what factors influenced the customers to buy Zuari Cement? a) Price b) Quality c) Brand image d) Advertisement8. Who are your major customers?a) Individual house owners b) Builders & Contractorsc) Govt. purposes d) others9. Are you satisfied with the present distribution system? Yes / No If no, State the reasons10. Are you satisfied with the present margin of profit? Yes / No If no, what is your suggestion?11. Dealers opinion about a) Price b) Quality c) Additional support d) Margin12. Please give me your valuable suggestions regarding improvement of Zuari cement Business.________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________(Signature)Date: _________

QUESTIONNAIRE

1. Personal details Name -Address -2. Which cement do you prefer for your construction?a) _________________________ b) _______________________c) _________________________ d) _______________________3. Are you aware of ZUARI Cement?Yes / No4. How do you know ZUARI Cement?a) by electronic media b) by print media c) by others5. If you prefer ZUARI cement then what factors made you buy Zuari cement? Please specify if any.a) price b) quality c) brand6. Which grade do you prefer? a) 43 grade b) 53 grade c) PPC7. Are you satisfied with the price package?Yes / No8. How is the service of the dealer?a) good b) Satisfy c) Not satisfy9. How do you rate Zuari Cement Quality?a) Excellent b) Good c) Average d) ok e) poor10. Do you have any suggestions for Zuari Cement?____________________________________________________________________________________________________________________________________________________________________________________Signature:Date: