deal zone pod
TRANSCRIPT
eZeeLINK – Hotel Website Booking EngineReturn on investment
Deal Zone PODVersion 1.0 Next Review Date: 1 Jan 2012
Deal Zone POD – What is it?
An advanced „plug and play‟, sales and marketing widget
for a Hotel Website
Facilitates different options to entice Guests while booking
on Hotel Website
Non Technical tool for implementing marketing ideas
Captures your attention on first point of contact
Deal Zone POD – The Concept
Highlight the right content
Dynamically design & show case deals
Cost effective
Complete control of the hotel without external intervention
Easy to use
Save on advertising and publishing deals
Improve loyalty by giving deals on own website
Deal Zone POD – What it does?
Show what you got
Room rate discounts
Additional room nights
Room upgrades
Compliments
Hotel partner compliments
Deal Zone POD – What other websites do?
What traditional websites do
Static or too heavy
Information over load
Don‟t guide a customer towards selection
Don‟t capture interest
Hotel website with vertical deal POD
For live demo visit ezeehotel2.com
Hotel Website – Vertical Deal Zone POD
Traditional way of advertising
Hotel Best Inn – Avail Great seasonal discounts
Contact – 001 – 1127689763 & book now!
But that was last
years offer
Sorry, What deal
did you say?
I cant hear you..
Helloo! Do You speak
English!Or the Classic…Number busy!End of call!
Traditional way of advertising
Hotel Best Inn – Avail Great seasonal discounts
www.hotelbestinn.com & book now!
Lets consider online booking
Same old deals
High costs to publish on website
Static site doesn‟t lead to conversion
Customer feels “Lack of new offers”
Looks for better deals
To see your marketing strategies in action
Plan offers and deals, send to web designer – 1day
Designers job - 1 day
Educate receptionist about new deals
Deals require modifications when they fail to work
Repeat the entire process every time
Room availability cannot be updated on website
Websites and traditional adverts don‟t convert, they only
highlight
Deal Zone POD – Return on investment
One time purchase cost - INR 5,000
Annual maintenance cost - INR 1,000
e.g. Consider room prices @ INR 2000/room
Consider a hotel with 100 rooms and 40% occupancy
i.e. 40 rooms occupied
40 rooms x 30 days = 1200 bookings per month
1200 x 12 months = 14,400 bookings per year
Deal Zone POD – Return on investment
Occupancy rate to break even = (3/14,400)x100 =
0.02% per year
Or 0.02/12 = 0.001 % per month
If 1 customer books 1 room for 3 nights you‟re already
generating profit!
Configure, experiment, grow
Deal Zone POD – Top 5 Reasons to Buy
Top 5 Reasons to Buy
Conception to action in 60 seconds
Sell more rooms – Increase Occupancy
Deals are placed in the Home page in an attractive
format.
Guests come to know about the deals without going to
booking engine
Dynamic scrolling of deals on the Hotel home page
Hassle free installation