deal site list building : use daily deal sites to build a huge list
DESCRIPTION
In this presentation Alicia Lyttle & Lorette Lyttle show you how you can use the Daily Deal Sites like Groupon & Living Social to build a Massive database. They also show us how we can run digital deals on Daily Deal Sites ( the new wave for Digital Sales!)TRANSCRIPT
Welcome To Deal Site List Building ( & Digital)
• The New Way to Leverage the Power of Daily Deal Sites
How we got started …
We are the experts!
Great strategy, created a program called Deal Site Profits teaching others how to do this.
About 2 years ago, we started working with local businesses and getting them on deals site, and taking a commission for being the connector
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“The Money Is In The List!”
How many times have you heard the
saying ….
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Why is an email list so valuable?
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We know how valuable an email list of prospects and buyers is, and so do local businesses…but the problem
is they don’t know HOW to grow an email list.
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How do you grow an email list?
Generate traffic to your websitewww.DealSiteListBuilding.com
Pay Per ClickContent MarketingFacebook
YouTube
Article Marketing
Search Engine Optimization
Backlinks Press Release
Joint Ventures
Link Pyramids
Direct Mail Blogging
Contests
Social Bookmarking
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No Guarantee That Any Of These Strategies Will Even
Work….You Hope To Get Some Visitors
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How Else Can you Get Traffic To Build A List?
Leverage other peoples traffic !
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• Perfect “foot in the door” strategy that allowed us to sell other services to local businesses
• One opportunity was Email Management/List building
• It didn’t click until we started doing a few deals, that we needed to capitalize on the traffic
This is BIG!
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« Biz always need new leads»
Leads turn into customers … and every business needs new leads.
« More customers please »
Ask any business owner what they want more of and they will always say -> customers!
What’s the goal when working w/ local?
Lead generation
Increase Customers
«Traffic is Key»
Whether it’s to a physical location or online (or both) businesses need traffic.
« Exposure »
The more exposure and brand awareness a business gets the better. They all need to get their business on the minds of potential customers.
Generate traffic
Brand awareness &
exposurewww.DealSiteListBuilding.com
Amazon Local No.3Owned by amazon
Continues to grow
New pushes by Amazon
Living Social No.260 + mil subscribers
2nd most popular
Very International
Groupon No. 1150 mil + subscribers
Most popular
Very International
Continues to grow
Google Offers No.4Owned by Google
Continues to grow
Digital & lead gen deals
Top Deal Sites?
1 2 3 4
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Deal Site Are All Over The World
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Monthly Unique Visitors 2.4 Million …and growing!
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Female 65%
35 years old College 65%
$100 K or more36% High income
Living Social’s demographics
Who uses Deal Sites?
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Groupon - Young , educated, single women who work and have money! www.DealSiteListBuilding.com
Are these the types of people you would want on your email lists?
Of course!
They have money to spend ….and are spending it!
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Groupon app is the 10th most popular app on the iOS
platform and ranks 22nd on Android devices.
And they push notifications to their users!
What about mobile traffic?
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• Create your own traffic -OR- jump in front of traffic
Lets ask a friend ….
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• Horror stories on businesses “losing all their money” on Deal Sites
• Their focus on the front end, the sale and the commission the deal site takes
• Needs to be treated as lead generation
• Instead of paying for leads, they are actually paying you for a lead
Businesses suck at doing this themselves!
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• You, as a marketer know the importance of upsells and back end offers
• Businesses don’t understand this concept
Focus on the backend!
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2 List Building Opportunities
1. The Optin - Capturing targeted buyer leads
2. New Buyers - Capturing full contact details of all new buyers
How do you leverage the traffic?
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• Take advantage of the spike of traffic
• Targeted visitors
• Capture their information
The optin!
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Traffic Spike!
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The Optin – Sea Star Inn!
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How much did it cost for SeaStar
Inn to build a list of
500 targeted leads?
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From ZERO to 1185 targeted subscribers
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Average open rate in Travel & Leisure industry is between 10% - 16% - marketingprofs.com
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What Can You Do With This List You Just Created?
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Send Different OffersSizzling Summer Special
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Different Offers
• When sending out additional offers, you can work with the business to have you keep a percentage of sales
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Send Different Offers
End of the Year Deal
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Different Offers
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Do you see the opportunity?
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The missed opportunity example.
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No Contact Details
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No Contact Details
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Create a voucher redemption page • Preferred – On the actual website
• If not – On stand alone website
Voucher Redemption
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Voucher Redemption
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Voucher Redemption
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Voucher Redemption
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With the vouchers that YOU’VE bought…how many have actually followed up with you after your
purchase?
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Learn the basics of Deal Site Marketing!Help businesses to:
1. Structure a deal (you take a %age)2. Take advantage of the TRAFFIC from the Deal Sites
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1 2 3 4
The buyers Module 3The exact strategy on how to collect targeted data from buyers and howmuch a buyer is worth.
The Optin Module 2Explain how to leverage the traffic of Deal Sites, and the various opportunities to capture optins
The Deal sites Module 1Understand the power of deal sites, statistics, the different sites and understanding demographics.
Email management Module 4The exact strategy on how to do email managements for your clients (r yourself!)
7 Easy to Follow Modules
5 6 7DEAL SITE DIGITAL Module 5 (bonus)Run an ebook, digital course, online training, etc. on Daily Deal sites all over the world!
Double Dip Method Module 6 (bonus)How to get the Deal Sites to pay YOU for promoting the offer…. And you’re just promoting it to the database you got from them!
Email Tips Module 7How to earn even more money with the lists that you’ve generated!
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One More MEGA Huge Bonus
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DealSite
Digital
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Vs.
Digital vs. Physical
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BIG BOOK OF DIGITAL
DEALS
1 2
List of TOPDeal Sites that take
digital
The unfair advantage for digital deals
DealSite
Digital
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PLUS
DEAL PRICE $97.00
REG. PRICE $297.00
YOU SAVE67%
DealSiteListBuilding.com/getstarted
DealSite
Digital
Lets recap everything you get ….
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1 2 3 4
The buyers Module 3The exact strategy on how to collect targeted data from buyers and howmuch a buyer is worth.
The Optin Module 2Explain how to leverage the traffic of Deal Sites, and the various opportunities to capture optins
The Deal sites Module 1Understand the power of deal sites, statistics, the different sites and understanding demographics.
Email management Module 4The exact strategy on how to do email managements for your clients (r yourself!)
7 Easy to Follow Modules
5 6 7DEAL SITE DIGITAL Module 5 (bonus)Run an ebook, digital course, online training, etc. on Daily Deal sites all over the world!
Double Dip Method Module 6 (bonus)How to get the Deal Sites to pay YOU for promoting the offer…. And you’re just promoting it to the database you got from them!
Email Tips Module 7How to earn even more money with the lists that you’ve generated!
When is the last time you had the opportunity to have YOUR deal (or YOUR CLIENTS)
in front of millions?Internationally !!?
•Jump on the frecking train right now people•And buckle up
DealSiteListBuilding.com/getstarted
PLUS
DEAL PRICE $97.00
REG. PRICE $297.00
YOU SAVE67%
DealSite
Digital
DealSiteListBuilding.com/getstarted
DealSiteListBuilding.com/getstarted