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ALEXANDER DE LUNA ANALYST / SOCIAL / DIGITAL STRATEGIST CONTACT INFO: University of California San Diego • Bachelors of Arts: International Studies; Economics (Concentration: Finance & Accounting) • Bachelors of Arts: International Studies; Political Science The Agency Real Estate May 2015 - Present MB Marketing Director Developed and executed tactical marketing communications plans (advertising, media, promotions, events, PR, partnerships/sponsorships, creative digital and print collateral for consumer facing and agents). Compiled and analyzed market trends to present systematic strategies for our advertising, marketing and creative campaigns to drive traffic to all digital outlets to increase visibility and impressions. Used social media analytical listening tools to help drive campaigns, increase overall engagement and traffic volumes to all social media platforms and sister sites. • Acted as a project manager for outside consultants to harmonize our marketing initiatives in order to ensure all deadlines and overall success of the project was met. • Created original copywrite for all creative collateral. • Conducted ROI analysis on: Ads, social media, and email marketing campaigns to validate all cost-benefit analysis. • Established and helped create brand strategy and standards for the agent from the ground up. The Agency Real Estate December 2014 - May 2015 Marketing / Digital Strategist Acted as the marketing strategist for the Agents Teams. Compiled and analyzed market trends to present systematic advertising, marketing and creative campaigns to drive traffic. Created digital and print marketing material that included: brochures, postcards print ads, magazines, digital/ print presentations and video content. Used social media strategy to plan out the ROI for campaigns and types of exposure relevant to Real Estate and Luxury brands; increased the overall engagement and traffic volume to all social media platforms and sister sites. • Created KPIs from Radian6 and social media platforms to drive engagement and awareness of all campaigns. • Acted as the intermediary contact for outside consultants to harmonize our marketing initiatives. • Created copywrite for the SLIMM/MLS, showcase ads, and all other media content. • Developed storyboards for online video content to promote open houses, and featured properties. • Ensured consistent visibility of all marketing initiatives, and deadlines to agents and clients. T3 Micro, Inc. April 2012 - December 2014 Senior Analyst - Social / Digital Strategist Composed strategic social media planning models based on web analytics, used as the key strategy for market development and exposure. Proficient in cross referencing Sales, Marketing, Logistics & Fulfillment, and Finance teams to compile and analyze data. Analyzed POS data based on social media campaigns to increase the direct response purchasing from consumers. Acted as the liaison to our luxury customers such as: Neiman Marcus, Bloomingdales, Nordstrom, in order to launch digital and print campaigns for new and existing products. • Research, and analyzed market trends to compile game theory analysis for Sales, and Marketing strategy plans for platform that included: Facebook, Twitter, Instagram, Hootsuite, and Radian6 (SalesFroce). • Compiled and analyzed sales data at all levels of inventory and developed planning forecast based on historical sales, item modeling, and seasonality trends and quantitative analysis. • Ensured consistent visibility of new product launch dates, customer committed launch quantities, supply quantities, and product assortments. • Prepared reports, tracking actual sales to forecasts, adjust forecasts based on sales trends. • Assisted in database development for efficient data access and report generation/query. • Worked side by side with buying and planning teams to launch ad-campaigns. • Directed and promoted online video content to our partners. PROFESSIONAL HIGHLIGHTS EMPLOYMENT EDUCATION PROFESSIONAL SKILLS Detail-oriented with demonstrated ability to solve problems utilizing the best practice in financial, social, statistical, and ERP/CRM software; advanced Excel and creative cloud user, knowledgeable in VBA, and a database architect. Social Media planning/strategy through forecasting trends using different hierarchical types of data analysis by the creation of ad-hoc reports, item modeling, and extensive quantitative analysis. Adept at working independently or as a part of a team with excellent work ethic in order to deliver efficient and timely results. LOCATION New York, NY MOBILE (310) 913-9011 EMAIL [email protected] SEM / SEO Written & Verbal Comm. Research and Analytics MLS / SLIMM Netsuite ERP / CRM Adobe Creative Suite Microsoft Office Google Analytics Radian6 Salesforce TweetDeck. Presentation Skills Project Management Social Media average good skilled

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Page 1: De Luna Resume

ALEXANDER DE LUNAANALYST / SOCIAL / DIGITAL STRATEGIST

CONTACT INFO:

University of California San Diego• BachelorsofArts:InternationalStudies;Economics(Concentration:Finance&Accounting)• BachelorsofArts:InternationalStudies;PoliticalScience

The Agency Real Estate May 2015 - PresentMB Marketing DirectorDevelopedandexecutedtacticalmarketingcommunicationsplans(advertising,media,promotions,events,PR,partnerships/sponsorships,creativedigitalandprintcollateralforconsumerfacingandagents).Compiledandanalyzedmarkettrendstopresentsystematicstrategiesforouradvertising,marketingandcreativecampaignstodrivetraffictoalldigitaloutletstoincreasevisibilityandimpressions.Usedsocialmediaanalyticallisteningtoolstohelpdrivecampaigns,increaseoverallengagementandtrafficvolumestoallsocialmediaplatformsandsistersites.• Actedasaprojectmanagerforoutsideconsultantstoharmonizeourmarketinginitiativesinordertoensurealldeadlinesandoverall

successoftheprojectwasmet.• Createdoriginalcopywriteforallcreativecollateral.• ConductedROIanalysison:Ads,socialmedia,andemailmarketingcampaignstovalidateallcost-benefitanalysis.• Establishedandhelpedcreatebrandstrategyandstandardsfortheagentfromthegroundup.

The Agency Real Estate December 2014 - May 2015Marketing / Digital StrategistActedasthemarketingstrategistfortheAgentsTeams.Compiledandanalyzedmarkettrendstopresentsystematicadvertising,marketingandcreativecampaignstodrivetraffic.Createddigitalandprintmarketingmaterialthatincluded:brochures,postcardsprintads,magazines,digital/printpresentationsandvideocontent.UsedsocialmediastrategytoplanouttheROIforcampaignsandtypesofexposurerelevanttoRealEstateandLuxurybrands;increasedtheoverallengagementandtrafficvolumetoallsocialmediaplatformsandsistersites.• CreatedKPIsfromRadian6andsocialmediaplatformstodriveengagementandawarenessofallcampaigns.• Actedastheintermediarycontactforoutsideconsultantstoharmonizeourmarketinginitiatives.• CreatedcopywritefortheSLIMM/MLS,showcaseads,andallothermediacontent.• Developedstoryboardsforonlinevideocontenttopromoteopenhouses,andfeaturedproperties.• Ensuredconsistentvisibilityofallmarketinginitiatives,anddeadlinestoagentsandclients.

T3 Micro, Inc. April 2012 - December 2014Senior Analyst - Social / Digital StrategistComposedstrategicsocialmediaplanningmodelsbasedonwebanalytics,usedasthekeystrategyformarketdevelopmentandexposure.ProficientincrossreferencingSales,Marketing,Logistics&Fulfillment,andFinanceteamstocompileandanalyzedata.AnalyzedPOSdatabasedonsocialmediacampaignstoincreasethedirectresponsepurchasingfromconsumers.Actedastheliaisontoourluxurycustomerssuchas:NeimanMarcus,Bloomingdales,Nordstrom,inordertolaunchdigitalandprintcampaignsfornewandexistingproducts.• Research,andanalyzedmarkettrendstocompilegametheoryanalysisforSales,andMarketingstrategyplansforplatformthatincluded:

Facebook,Twitter,Instagram,Hootsuite,andRadian6(SalesFroce).• Compiledandanalyzedsalesdataatalllevelsofinventoryanddevelopedplanningforecastbasedonhistoricalsales,itemmodeling,and

seasonalitytrendsandquantitativeanalysis.• Ensuredconsistentvisibilityofnewproductlaunchdates,customercommittedlaunchquantities,supplyquantities,andproduct

assortments.• Preparedreports,trackingactualsalestoforecasts,adjustforecastsbasedonsalestrends.• Assistedindatabasedevelopmentforefficientdataaccessandreportgeneration/query.• Workedsidebysidewithbuyingandplanningteamstolaunchad-campaigns.• Directedandpromotedonlinevideocontenttoourpartners.

PROFESSIONAL HIGHLIGHTS

EMPLOYMENT

EDUCATION

PROFESSIONAL SKILLS

Detail-orientedwithdemonstratedabilitytosolveproblemsutilizingthebestpracticeinfinancial,social,statistical,andERP/CRMsoftware;advancedExcelandcreativeclouduser,knowledgeableinVBA,andadatabasearchitect.

SocialMediaplanning/strategythroughforecastingtrendsusingdifferenthierarchicaltypesofdataanalysisbythecreationofad-hocreports,itemmodeling,andextensivequantitativeanalysis.

Adeptatworkingindependentlyorasapartofateamwithexcellentworkethicinordertodeliverefficientandtimelyresults.

LOCATIONNewYork,NY

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MOBILE(310)913-9011

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[email protected]

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SEM/SEOWritten&VerbalComm.ResearchandAnalyticsMLS/SLIMMNetsuite

ERP/CRMAdobeCreativeSuiteMicrosoftOfficeGoogleAnalyticsRadian6

SalesforceTweetDeck.PresentationSkillsProjectManagementSocialMedia

averagegoodskilled

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