ddhs 2009 microsoft heads in the cloud feet on the ground peter de haas 15 9 2009 final

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Peter de Haas Online Strategy Manager [email protected] Heads in the Cloud, Feet on the Ground

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Presentation I gave on 15 Sept 2009 at the Dutch Datacenter & Hosting Summit 2009. Main topics of the presentation : - Look beyond the hype of cloudcomputing - Microosft vision for cloud computing / online slutions - Importance of a Partner ecosystem - The ability to choose the right sourcing and deployment scenario for your organisation

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Page 1: DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final

Peter de HaasOnline Strategy [email protected]

Heads in the Cloud, Feet on the Ground

Page 2: DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final

New aspects in Cloud Computing

• The illusion of infinite computing resources available on demand

Scale

• The elimination of an up-front commitment by Cloud users

Commitment

• The ability to pay for use of computing resources on a short-term basis as needed

Pay for Use

Source: Above the Clouds: A Berkeley View of Cloud Computing

Page 3: DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final

Economies of skill

Econ

om

ies o

f scale Co-

location Services

Cloud Computin

g

On Premise

Installation

Traditional Outsourcin

g

Page 5: DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final

“…larger companies…can be expected to pursue a hybrid approach for many years, supplying some hardware and software requirements themselves and purchasing others over the grid. One of the key challenges for corporate IT departments, in fact, lies in making the right decisions about what to hold on to and what to let go.”

- Nick Carr, ‘The Big Switch”

Choice Matters

Page 6: DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final

Platform Continuum

• Bring your own machines, connectivity, software, etc.

• Complete control• Complete

responsibility• Static capabilities• Upfront capital costs

for the infrastructure

• Renting machines, connectivity, software

• Less control• Fewer

responsibilities• Lower capital costs • More flexible• Pay for fixed

capacity, even if idle

• Shared, multi-tenant infrastructure

• Virtualized & dynamic

• Scalable & available• Abstracted from the

infrastructure• Higher-level services• Pay as you go

On-PremisesServers

Hosted Servers

Cloud Platform

Page 7: DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final

Security & Privacy

Compliance & Regulations

Control & Customizability

Premises Cloud

Power of Choice

Page 8: DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final
Page 9: DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final

Web Applications

Page 10: DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final

Choice and Flexibility

SERVER CLOUD

PLATFORM

IDENTITYActive Directory AD/Live ID

CLIENT

STORAGE

COMMUNICATIONS

BUSINESS APPS

COLLABORATION

Page 11: DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final

San Antonio Data Center

Page 12: DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final

Networks

Building Block Services

3rd PartyApps & SolutionsOnline ServicesLive Services

Datacenters

Microsoft SharePoint Services

Microsoft Dynamics CRM Services

Page 13: DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final

Business Productivity Online Services (BPOS)

E-mail, gedeelde

agenda en contacten,

toegankelijk via PC, mobiele

telefoon en webbrowser, vrij van spam en virussen

Eén plaats om documenten

te delen, samen te

werken aan documenten,

Search en intranet

Met één klik online

samenwerken en

documenten, applicaties,

video en audio delen, alsof je naast

elkaar zit

Inzicht in elkaars

bereikbaarheid,

chat en via één klik

communiceren

Bedrijfssoftware, aangeboden als een pakket van online services,

gehost door Microsoft, als abonnement verkocht met partners

Page 14: DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final

Microsoft Online TodayBusiness Productivity Online Suite Reference Customers

Page 15: DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final

ON-PREMISES WEB & CLOUDS

Windows Azure PlatformThird party cloudWeb applications

LOB ApplicationsComposite applications

Compute Storage Management

ManagementRelational data Connectivity Access control

Developer ExperienceUse existing skills and tools

Page 16: DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final

Windows Azure ScenariosISV

•Partners use Microsoft Cloud Services to host and run their apps•Microsoft provides application platform, infrastructure and billing services for multi-tenancy

Cloud

Customers

ISV

Billing

Billing

Developers

•Develop new applications @ Internet scale•Pure cloud architecture with consumer or business focus•Bridge to existing on-premise applications

Cloud

Customers

Business

•Business builds new or extends an existing application•SDK provided by Microsoft, and code uploaded to Microsoft cloud•Leverages familiar tools and framework

Developers

Cloud

SDK

APP

Page 17: DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final

Partner Ecosystem

DistributorLAR/DMR

ISV

Retail

OEM

SI & VAPHost&

Telco

Marketing Agencies& Independent Agents

System Builder

Transaction

Solution

Midmarket

Enterprise

Small Business

Page 18: DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final

How We Will Work with the ChannelEmbedded Windows Azure platform

Customer

Partner

Partner offering

Partner offering

Page 19: DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final

Open and Interoperable Identity

Users control their own identities

Single, federated identity platform

Open and interoperable

“Geneva”

Page 20: DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final

Azure Services Platform Roadmap

First CTPDeveloper CTP for Services SDKs, and

Tools

Fall 2008 Spring 2009

Updated CTPsEnable Full trust & Fast CGI

Geo-location support.NET Services Open CTP

Live Framework Open CTPSDS Invitation-only CTP

Fall 2009

Commercial AvailabilityWindows Azure.NET ServicesSQL Services

Summer 2009

Pricing & SLA confirmationSDS Public CTP

Page 21: DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final

Visual Studio & .NET

“Oslo” - Modeling

Partners

Page 22: DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final

Application runs

on-premise

Buy my own hardware, and

manage my own data center

Heads in the Cloud, Feet on the Ground

Economy of ScaleLow High

Application runs

at a hoster

Pay someone to host my

application using hardware

that I specify

Application runs using

cloud services

Pay someone to host my

application without

specifying the hardware (they promise to be

“infinitely” scalable)

Application is supplied by a

vendor

Pay for someone’s

hosted application. Don’t care about the

hardware, as long as it works.

ControlHigh Low

Page 23: DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after

the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.