dcjazz marketing booklet2

8/3/2019 DCJazz Marketing Booklet2

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supportthe art of

creativeexpressionDC Jazz Festival


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board of directors

Michael R. Sonnenreich, Chairman

Michelle I. Galler, Vice Chair

Conrad D. Kenley, Treasurer

Claude Bailey

Peter Bell

Ronald J. Cohen

John J. Deschauer, Jr.

Abby Fenton

Charles Fishman, President

Roberta Flack

David Gorodetski

Julian Anthony Haywood

Marcia V. Mayo

Harriet Sanford

Sunny Sumter, Vice President

Carmencita Whonder


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our m

i s s i on

The DC Jazz Festival (DCJF),which premiered in 2005, wasestablished to provide enrichingand entertaining jazz programsthat expose the broadest possibledemographic to our nationssingular original art orm locally, regionally, nationally, andeven internationally. The DCJFpresents a selection o the jazzgenres most renowned artists,introduces up-and-coming artists,and provides urther exposure

or the rich treasure trove olocal musicians. Throughout theyear, the DCJF nourishes thecommunity with ree educationalprograms that enrich the liveso thousands o DC public and

charter school students andtheir amilies.

The DCJF promotes the nationscapital as a vibrant culturaldestination, boosts economicdevelopment, and o ers year-round programming that willestablish the DC Jazz Festivalamong the fnest jazz estivalsin the world.

Photo: Aaron Kobilis


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From the Founderand ExecutiveProducerDespite its rich jazz history,Washington, DC was the onlynational capital in the Westernworld that did not present a jazz

estival until the DC Jazz Festivalpremiered in 2005. In just a ewyears, the DCJF has becomea highly anticipated signatureevent on the citys culturalcalendar and has garneredwidespread acclaim in themedia and within the global jazzcommunity. The DCJF would not

be possible without the generoussupport o the Government othe District o Columbia, theNational Endowment or the

Arts, our sponsors, partners,Board o Directors, artists,and an outstanding, dedicatedpro essional sta , numerousvolunteers, and enthusiasticaudiences, or which weare greatly appreciative. Toparaphrase Jimmy Heathscomposition, dedicated toDizzy Gillespie, Without You,No Me.

We look orward to seeingyou next June!

Charles Fishman

From theChairman For two weeks each June, theDC Jazz Festival o ers more than

100 per ormances and programsin over 50 venues throughout thecity. It has garnered widespreadacclaim within the global jazzcommunity and has become thelargest musical o ering in ournations capital. I am proud tohelp bring it to li e each year.

As one o the top jazz estivalsin the world, the DCJF eaturessignature events at the JohnF. Kennedy Center or thePer orming Arts; the PhillipsCollection; the National Galleryo Art Sculpture Garden; theNational Mall; and jazz clubs,embassies, hotels, and galleriesthroughout the District. Eachyear, world-renowned and youngartists come rom all over thenation and the world to DC,exempli ying the internationalappeal and ollowing o jazz.

A majority o per ormances areree to all, including student

educational programs, as parto DCJFs commitment to ensurethat the broadest possibledemographic experience thisunique American art ormfrsthand.

We hope you join us thiscoming June.

Michael Sonnenreich

Music is a world withinitself with language weall understand, with an

equal opportunity for allto sing and dance andclap their hands.

From Sir Duke by Stevie Wonder


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From theExecutive DirectorThe District o Columbia is anepicenter or music and art

and ideal or the presentationo a world-class jazz estival. An investment in the DC JazzFestival is an investment in thecommunity. Our spectaculargrowth is made possible byWashingtons civic, political,business, media and culturalleadership, and strategicguidance o our Board oDirectors. Under the artisticdirection o DCJF Founder/

Executive Producer CharlesFishman, we are dedicated

to providing the best in jazzprogramming or people o allages and backgrounds; servingDC communities throughrobust community engagementprograms; and growing the nextgeneration o jazz ans. I amparticularly proud o our year-round education initiatives thatget students jazzed aboutlearning. Our ree educationprograms encourage creativity,innovation, imagination, anddiscipline. We believe that astrong oundation in the arts canincrease student achievementlevels. And, all o us here at DCJFhope i our children are exposedto jazz at an early age, they willbecome jazz ans or li e andcontinue the Festival traditionin the years to come.

Sunny Sumter

When Producer CharlesFishman called me tobe part of the DC JazzFestival team, I knewsomething very specialwas in the works.

Paquito DRivera Artistic Director

Photo: Larry Davis


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dc jazzfestivaltimeline

Be it therefore Resolved that jazz is hereby designated as

a rare and valuable national American treasure to whichwe should devote our attention,support and resources tomake certain it is preserved,understood and promulgated.

Congressional Resolution H.Res. 57, December 1987

2004 Grammy Award-winningProducer Charles Fishmanestablishes Festivals DC, Ltd.incorporated as a non-proft501(c)(3) organization, with the

mission to establish and presentan annual jazz estival in theDistrict o Columbia.

2005 The frst annual DukeEllington Jazz Festival (DEJF)premieres in Washington, DC and

eatures a representation o jazzsmost renowned artists.


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2006 Multiple Grammy Award-winner and NEA JazzMaster Paquito D Rivera joinsExecutive Producer CharlesFishman as co-Artistic Director

o the Festival.

2007 The Festival partnerswith Bohemian Caverns toproduce the venues irst live

jazz recording, Soul con Timba ,in over 40 years.

2007 The third annualFestival celebrates the 90thbirthday year o jazz legend

John Birks Dizzy Gillespie.

2008 Over 50,000 ans attendthe ourth annual Festival, andmore than 30 restaurants, clubs,hotels, museums, and galleriesparticipate in the highly popular

Jazz in the Hoods program.The estival also debuts Jazz nFamilies Fun Days in partnershipwith the Phillips Collection,attracting 4,000 participants.

2009 The Duke EllingtonJazz Festival is renamed asthe DC Jazz Festival (DCJF) tospeci y its location and re ectWashington, DCs vibrant jazz

history and tradition.

2009 Over 80,000 anscelebrate the DCJFs f thanniversary and the unique,diverse, and rich jazz legacyo New Orleans. Fittingly, the

Festival ends with the frstamily o New Orleans convening

at the Kennedy Center to honorits patriarch, the great pianist,composer, and educator,Ellis Marsalis.

2010 Internationallyrenowned singer/songwriter/ pianist/producer Roberta Flackis named Honorary Chair o the

DCJF Education Committeeand joins the Festivals Boardo Directors.

Photo: Ronald H. Green


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Jazz in the Hoods Jazz in the Hoods an excitingpartnership with local restaurants,clubs, hotels, museums, andgalleries in celebration o jazz

in our nations capital is amajor eature o the DC JazzFestival. The program highlightsDC as a vibrant center or jazzby promoting per ormancesin more than 30 local venuesacross the city. Jazz in theHoods per ormances attractboth residents and tourists ingrowing numbers, increasingrevenue streams or the venues

as well as local businesses,and encouraging patronage oestablishments that present jazz.With more than 80 per ormances

presented in every neighborhoodin the city, Jazz in the Hoods brings jazz to the ore ront oDCs urban vibe.

signatureprograms

Photo: Ronald H. Green


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Jazz on theNational Mall

Jazz on the National Mall is aree all-day event that eatures

some o todays most celebrated jazz artists. Located at theSylvan Amphitheater on theNational Mall, at the oot o theWashington Monument, Jazz onthe National Mall is the biggestand best-attended event o theFestival, attracting more than30,000 visitors each year. Pastper ormers have included WayneShorter, the Terence BlanchardQuintet, Trombone Shorty &Orleans Avenue, Taj Mahal,Dee Dee Bridgewater, McCoyTyner, the Dizzy Gillespie

Alumni All-Star Orchestra,Paquito DRivera and the UnitedNation Orchestra, BuckwheatZydeco, Nicholas Payton, theEddie Palmieri Latin Jazz Band,and Irma Thomas.

Jazz n FamiliesFun DaysThis ree weekend-long eventcelebrates the synergy between

jazz and the visual arts. Presentedin partnership with The PhillipsCollection, Jazz n FamiliesFun Days eature dynamic,entertaining per ormances,and interactive programs thatvisitors can create and enjoy including an instrument pettingzoo, storytelling, amily jazz bandportraits, and ace-painting. Inthe galleries, children createtheir own art, surrounded bymasterpieces by Renoir, PabloPicasso, and Georgia OKee e.Featured jazz artists who haveparticipated in this program inthe past include the BerkleeWorld Jazz Nonet, Michael BowieTrio, Charles Rahmat WoodsQuartet, Reginald Cyntje, andthe DC Jazz Collaborative.

Jazz Under the Stars Jazz Under the Stars is anevening outdoor jazz concertat the Carter Barron Amphitheatrein DCs Rock Creek Park.Featured artists in 2010 includedColombian harp sensationEdmar Castaneda and theworld-renowned PonchoSanchez Latin Jazz Band.

It was a pleasureto be at a jazzfestival that is100% jazz.

Ellis Marsalis


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This kind of interaction wasthe rst of its kind. It wasgroundbreaking and trulysets a precedent for bringing[jazz education] into theWhite House.

Thomas R. Carter,President of theMonk Institute


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The DCJFRoberta FlackMusic ExcellenceProgramThe DCJF Roberta Flack MusicExcellence Program encouragesyoung people to get jazzed.Its purpose is to serve kids andadults with special needs, providemusic development opportunitiesto budding musicians, andcreate opportunities to buildnew audiences.

Named in honor o Roberta Flack,the internationally renownedsinger/songwriter/pianist/ producer, and Honorary Chairo the Education Committee, theDCJF Education Program o ers:

Free Concerts, Workshops,and Master Classes servingthousands o DC studentseach year.

Jazz Meets Hip Hop , a concert/ workshop that explores the

connections between jazzand hip hop music, and whatcommon elements these

A rican-American culturalcreations share.

Jazzin at Sitar , our signaturea ter-school program inpartnership with Sitar ArtsCenter.

MLK Day o Service Event, held

annually in January, includes aconcert honoring Martin LutherKing, Jr., and eatures studentsand jazz pro essionals.

DCJF Jazz for a Healthier Generation Initiative is aneducation and wellnesspartnership with leading healthinstitutions. It uses music topromote healthier li estyles,wellness, healing, andrehabilitation.

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d u c a t i on


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Honoring Artistsand AdvocatesEach year, the DC Jazz Festivalhonors jazz greats and supporters

or their li etime achievementsand enduring contributionsto jazz.

The DCJF Li etime Achievement Award is bestowed at the DCJFsannual Jazz Masters Live concertduring the Festival, in conjunctionwith the National Endowment

or the Arts, to individuals whohave distinguished themselvesas renowned artists and modelrepresentatives or jazz, and havededicated their lives to jazz as anart orm, an education tool, anda uni ying orce. Honorees includeDave Brubeck, Dr. Billy Taylor,Hank Jones, Clark Terry, GeorgeWein, Buck Hill, Ellis Marsalis,and James Moody.

The John Conyers, Jr. Jazz Advocacy Award was establishedin 2007, named or the HonorableJohn Conyers, Jr., Congressman

(D-MI). Congressman Conyersdeservedly received the DCJFsfrst jazz advocacy award inrecognition o his many yearso devotion and commitmentto jazz and his tireless e ortsto ensure its right ul placein Americas history. Otherhonorees include Dana Gioia,

ormer Chairman o the NationalEndowment or the Arts, theGovernment o the District oColumbia, and Thomas HaleBoggs, Jr., Chairman oPatton Boggs LLP.

This wonderful organizationproduces the very best incultural programs.

The National EducationFoundation


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Christian Howes

Christian McBride

Chuck Brown

Clark Terry

Claudio Roditi

Cyrus Chestnut

Danilo Perez

David Sanchez

Dee Dee Bridgewater

Del eayo Marsalis

Dianne ReevesDizzy Gillespie Alumni

All-Star Big Band

Don Vappie & The CreoleJazz Serenaders

Donald Harrison

Dr. Billy Taylor

Dr. John

Dr. Michael White & TheOriginal Liberty Jazz Band

Duke Ellington Orchestra

Eddie Palmieri Latin Jazz Band

Edmar Castaneda

Ellis Marsalis

Hank Jones

Harry Connick Jr.

Irma Thomas

James Moody

Jason Marsalis

Jerry Gonzalez & TheFort Apache Band

Jimmy Heath

John Scofeld

Little Freddie King

Marc Cary Focus Trio

Marian Petrescu

Mavis Staples

Michael Phillip Mossman

Nicholas Payton

Paquito DRivera

Pernell Saturnino

Randy Weston

Roberta Flack

Roberta Gambarini

Roy Hargrove

Roy Haynes

Slide Hampton

Smithsonian MasterworksJazz Orchestra

Steve Turre

Terence Blanchard

The Poncho SanchezLatin Jazz Band

The Rebirth Brass BandThe Roy Hargrove Big Band

The United Nation Orchestra

Tony Madruga

Trombone Shorty &Orleans Avenue

Winard Harper

Wynton Marsalis

DCJF PastPerformers

A ro Blue

Akua Dixon & Quartette Indigo

Anat Cohen

Antonio Hart

Arturo OFarrill A ro-LatinJazz Orchestra

Bob Frenchs OriginalTuxedo Band

Bran ord Marsalis

Buckwheat Zydeco


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support us

Each year, the DC Jazz Festivalpresents more than 100 dazzlingper ormances in nearly 50 venuesin every quadrant throughoutWashington, DC, making itthe largest and most diversemusic estival in the District oColumbia. Your support will helpunderserved students learn moreabout jazz and provide a helpinghand to young people and adultswith special needs.

The DC Jazz Festival also o ersunparalleled opportunities toadvance your companys brandin the nations capital throughinclusion in the Festivalsextensive marketing campaign

that reaches more than 29 millionhouseholds, visibility in the citysmost high-profle venues, andexposure to Washington, DCsmost in uential decision-makersthrough on-site networkingopportunities.

For more in ormation on how tosupport the DC Jazz Festival,please call 202.457.7628 , emailsponsors@dcjazz est.org , or visitwww.dcjazz est.org .

The DC JazzFestival adopts thenotion that jazz issomething that thewhole family canenjoy.

WashingtonCity Paper

hoto: DCJF


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The DC Jazz Festival is a highwatermark for jazz fans in theDC metropolitan area. It marked(so far) the biggest and best music

festival in our nations capital. Andit was jazz! Lots of it quality andquantity covering more than 100performances. Thanks, DCJF!

Le Monde du Jazz


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Sponsorship

www.dcjazzfest.org

Corporate Opportunities The DC Jazz Festival (DCJF), the largest musical offering in our nations capital city, is an exciting,highly-anticipated signature event on Washington, DCs cultural calendar. Having garneredwidespread media acclaim since its inception in 2005, the DCJF is recognized among the nestfestivals in the global jazz community. In 2011, the Festival attracted more than 80,000 people of all ages and backgrounds from the Washington, DC Greater Metropolitan Area, as well as out-of-town visitors, who came to enjoy and be enriched by over 100 performances and programsin nearly 50 venues throughout the city all for the love of jazz.

Education is a major priority and primary component of the DC Jazz Festival, and

the DCJF year-round Roberta Flack Music Excellence Education Program servesthousands of DC public and charter school students, enabling them to learn about,enjoy and appreciate jazz, our nations singular original art form.

But it takes more than love to bring emerging, nationally and internationallyrenowned artists to perform at the Festival each year. Thats where your companycan help by becoming a sponsoring partner of the 2012 Festival.

To learn more about how your company can play an important role, while signi cantlyadvancing your brand, visit www.dcjazzfest.org or call Sunny Sumter at 202-457-7628.

Join a distinguished circle of DCJF partners, and enjoy the pleasure and bene t of supporting performances and year-round educational programs by choosing to becomea festival sponsor. Categories include:

GOLD $50,000

Presenting sponsor partner privileges for one major event, includingpresenting title, co-branding promotion, signage, and on-site marketingopportunities

Prominent corporate logo/name and recognition on the DCJF websiteand pre-approved promotional materials, such as the DCJF brochure(distribution 40,000), print and online advertisements, press releases,newsletters, posters, and social media networks

Sponsorship of three communiqus sent to the DCJF mailing list

Festival event privileges, including 12 VIP tickets to your choice of DCJF ticketed andexclusive concerts, including invitation-only reception with Festival Board of Directorsand Executive Producer Charles Fishman and Co-Artistic Director Paquito DRivera

Invitation for two (2) to the Annual Trustees Dinner

Backstage Meet and Greet with headline artists including photo opportunities

DC Jazz Festival


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DCJF Sponsorship

SILVER $25,000

Corporate logo/name and recognition on DCJF website and selected promotionalmaterials, such as the DCJF brochure, press releases, print and online advertisements,newsletters, posters, and social media networks

Sponsorship of two communiqus sent to the DCJF mailing list

Festival event privileges, including 6 complimentary tickets to your choice of DCJFticketed and exclusive concerts and VIP access


Backstage Meet and Greet with headline artists including photo opportunities

BRONZE $10,000

Corporate logo/name listing on DCJF website and selected promotional materials, suchas the DCJF brochure, press releases, print and online advertisements, newsletters,posters, and social media networks

Sponsorship of one communiqu sent to the DCJF mailing list

2 VIP tickets to DCJFs Jazz Meets the Classics at the Kennedy Center

Event privileges, including 4 complimentary tickets to your choice of DCJFticketed concerts


Backstage Meet and Greet with Festival artists including photo opportunities


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Circle of Friends

www.dcjazzfest.org

The Circle of Friends brings together individuals and organizations that support the arts in Washington. The generosity of our donors makes it possible to offer our year-round Roberta Flack Music ExcellenceEducation Program initiative, which serves thousands of DC public and charter school students.

Linda and Michael Sonnenreich

Ronald J. Cohen

Michelle Galler

Peter Bell

Jody Ann Brown

Jane and Calvin CafritzCakeLove

The Honorable Michaeland Meryl Chertoff

Coca-Cola Company

Dallas Morse Coors Foundation

John J. Deschauer, Jr.

Dorothy G. Bender Foundation

Michal Fishman

Bill and Melinda Gates Foundation

Georgetown Media Group

Georgia Browns

Geppetto

Richard Goldberg

Julian A. Haywood

HH Medstar Health, LLC

Donald J. Foley and Louise Hilsen

Pamela and Paul Kaplan

Conrad D. Kenley

Harvey J. Kronberg

Andrew Linebaugh

Thomas R. Cooke and Rebecca LittleDavid Morgan

Pauls Bakery and Caf

Stephanie Jo Peters

Deborah V. Robinson

Roger B. Schagrin

United Way

Washington Parent

Leslie Whipkey

James R. Woodyard

Mr. and Mrs. Will iam D. Wiley

DC Jazz Festival


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DCJF Circle of Friends

You can have a starring role in the DCJFs most prestigious events, as well as the Roberta Flack Music Excellence Education Program , by becoming a member of this popular giving category today!Categories include:

DIRECTORS CIRCLE $5,000

VIP access to all major events

Special Best Festival Picks from Artistic Director Charles Fishman

Pre-Festival dinner and show with DCJF Artistic Directors Charles Fishman and Paquito DRivera


2 Tickets to the Closing Concert

2 Tickets to Jazz Meets the Classics at the Kennedy Center

OVATION SOCIETY $1,000 - $4,999


2 Tickets to the Closing Concert

2 Tickets to Jazz Meets the Classics at the Kennedy Center

BENEFACTOR $500 - $999 2 Tickets to Jazz Meets the Classics at the Kennedy Center

2 Tickets to any major 2012 DCJF event

PATRON $250 - $499

2 Tickets to any major 2012 DCJF event, excluding DCJF at the Kennedy Center

To learn more about how you can play an important role, visit www.dcjazzfest.org or call 202-457-7628.


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Sponsors

www.dcjazzfest.org

Corporate & Institutional Sponsors

The DC Jazz Festival is extremely grateful for the generous supportof our corporate and institutional sponsors:

$200,000 +

Microsoft Corporation/Bing

$100,000+

Patton Boggs, LLPSage Communications

$50,000+

ABC-7/WJLA-TV & News Channel 8

Events DC

Marriott Wardman Park Hotel

The Washington Post

$20,000+

AT&T

DC Commission on the Arts and Humanities

LCG Systems, Inc.

The Mayo Charitable Foundation

The Morris and Gwendolyn Cafritz Foundation

Verizon

Washington City Paper

Washington Metropolitan Area Transit Authority

DC Jazz Festival


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DCJF Sponsors

Additional Sponsors:

American Airlines, Inc.

Amtrak

Arcadiana

Bacardi U.S.A., Inc.

Brownstein Hyatt Farber Schreck, LLP

Brooks Harrison

Destination DC

Downbeat Magazine

Dworbell, Inc.

HSBC

Max and Victoria Dreyfus Foundation

National Endowment for the Arts

The NEA Foundation

NetSpend

The Phillips Collection

Radio One

Southern Wine and Spirits FP

Telemundo

The Washington Informer

Whole Foods

WPFW-FM


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Venue Partners

www.dcjazzfest.org

DC Jazz Festival (DCJF) programs and its unique partnerships with dozens of clubs,restaurants, hotels, galleries and other organizations attracted more than 80,000attendees in 2011 to more than 16 neighborhoods across the city. Such partnershipsbring new energy to DCs cultural landscape, and preserve and promote one of

Americas national treasures, jazz. DCJF venue partners have included:

Atlas Performing Arts Center

Bohemian Caverns

Boys and Girls Clubs of Greater Washington

Childrens National Medical Center

CapitalBop

Dance Place

District of Columbia Public Schools

Dumbarton House

La Maison Franaise/Embassy of France

George Washington University Hospital

Howard University

The John F. Kennedy Center for the Performing Arts

Mandarin OrientalNational Gallery of Art Sculpture Garden

National Park Service

The National Museum of Women in the Arts

The Phillips Collection

Sitar Arts Center

Sixth & I Historic Synagogue

Smith Farm Center for Healing and the Arts

Smithsonian American Art Museum

THEARC Performing Arts Center

Twins Jazz

Warner Theatre

DC Jazz Festival


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The DC Jazz Festival is a highwatermark for jazz fans in theDC metropolitan area. It marked(so far) the biggest and best music

festival in our nations capital. Andit was jazz! Lots of it quality andquantity covering more than 100performances. Thanks, DCJF!

Le Monde du Jazz


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The DC Jazz Festival is a project of Festivals DC, Ltd., a 501(c)(3) non-pro tservice organization. The DC Jazz Festival is funded in part by a grant from theNational Endowment for the Arts (NEA) and by the DC Commission on the Arts andHumanities an agency supported in part by the National Endowment for the Arts

dcjazz marketing booklet2

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