dci/'HAmerican Graduate School of International Management

Vol. 7 No. 21 July 7, 1979

Harnessing The SunThe Future of Solar Energy

Current Business Trends••A'/ S»j Torn

The solar energy industry, considered to be in Ms dawning stage, is expected to burst forth upon the scene in the next few years. Standard and Poor's claims that solar energy will grow into a multi- billion dollar business by the mid-1980's. With such an optimistic forecast, a golden ball of profit seems to be rising above the horizon for someone.

The reason for such speculation is obvious enough. The 1973 oil embargo taught all of us that our known oil reserves will be exhausted in the not-too-distant future. Alternate sources of energy most be sought, and the government is beginning to encourage this search.

Recently, while addressing a group of Texas Democrats in Houston, President Carter stressed the need for in­ creased exploration and use of non-petroleum energy sources. And two weeks ago, the House of Representatives passed a bill alloting $25 million to have research conducted on the possibility of transforming solar energy into microwaves in satellites and beaming these waves back to earth to generate electric turbines, a project that one expert said may cost as much as $500 billion if it is initiated.

das tor

DAS TOR is now accepting applications for fall positions. Positions up for grabs are Editor, Business Manager, Photographer and Graphic Artists. Please submit typed [applications including related experience to the DAS TOR office no later than July 15.

The major source for Ip-owth in solar energy so far, however, has been in the market for cooling and heating systems. Due to the severity of the past two winters and the increased price of heating homes, consumer demand for solar energy systems is on the rise. In the U.S., sales of solar water-heating and space- heating equipment, air- conditioning units and photovoltaic devices was $150 million in 1977. By the early 1960's, sales are ex­ pected to reach $1 billion (a conservative estimate).

But the U.S. is not the only growing market for solar systems. Business Week on March 6th reported that in Europe, sales are also rising. The most aggressive com­ panies involved with solar energy are found in West Germany and France, with sales reaching $35 million. Growth of annual sales is projected to move into the double digit range through 1985.

Throughout Europe, governments are advocating consumer use of solar energy, offering tax credits for con­ version costs and investing tax money in research and development in the hope of commercializing the industry. In Sicily, the European Community is financing a $7 million solar electric energy plant, and companies such as Fiat, Zanussi, Messerschmidt- Boelkow-Blohm and La Radiotechnique-Compelec are all entering the industry at one level of committment or another.

Here in the U.S., the majority of companies are small and considered high- risk ventures. Money magazine reports, "The vast majority are small dis­ tributors and service con­ tractors who have branched

out from such basic basmessses as air- conditioning, plumbing and aluminum siding. Of firms now doing at least 90 percent of their business in solar products, a scant few dozen are selling their stock to the public. Even fewer have yet developed the kind of reputations and marketing networks that may be necessary to survive the shake-out expected in the next few years."

The larger corporations are, for the most part, entering the industry at a cautious level of investment, if at all. Exxon, Shell, General Electric and Motorola are a few of these, and all are putting less than 5 percent of their time and money into solar energy products.

Perhaps the reason for this hesitancy on the part of the larger corporations is that the technology used presently for solar energy systems is as old as the sun; it is simply being re-employed because of the increased awareness of our energy problems. i

The systems are all passive, primitive and' highly inef­ ficient. Corporations investing money in solar energy are less interested in developing a market for these systems than in finding a major breakthrough in the technology that would make solar power a truly practical replacement for petroleum and nuclear energy sources.

Hence, they are mostly experimenting with silicon photovoltaic cells-devices that turn sunlight directly into electricity-which, although by no means new, are believed to have the greatest potential for development.

This reluctance to invest could, however, narrow the chances that the larger cor­ porations will find that sue-

Please Turn To Page 4

by Paul Brad v Bill Matlock and Duane

Magni of Sunpower Inc. spoke on the current state of the solar energy industry to an audience of fifty students and

evening, June 27th.

solar energy research is taking place in Germany, Japan and England.

Mr. MatJock suggested various solutions to the problem including the eiifniuaiiun of ihe capita! gains tax, and the reduction of the graduated income tax to ten percent.

Duanne Magni, Marketing Manager for Sunpower Inc. said that the solar energy industry today, is similar to

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B,ll Mallock

Mr. Matlock. President of the Tempe-based corporation told the audience that the industry is hampered right now by a lack of research capital. "Through taxes the government skims so much capital from the economy that none is left for research." Because of this all the creative

Photo fcy Tom (Croft

Duane Magni

what the automotive industrywas like at the beginning ofthis century. There is a vast

Please Turn To Page 2

Aiding the Exporterby Patrick Zachow

AGSIM graduate Frank Woods spoke to S.A.M. dub members and students June 27 about the duties of the U.S. Department of Commerce.

In every American Em­ bassy throughout the world there is a representative who is responsible for determining the country's demands and promoting U.S. goods to fill the demand.

Demand is determined by the agents in the foreign country who maintain con­ stant contact with the businessmen to discuss their needs. Observing what is happening in a country also determines demand; for example, if many new hospitals are being built it is an indicator that hospital equipment will be demanded.

Foreign consumers are either directed to American firms or trade fairs are organized in the host country. Trade fairs exhibit the goods in the foreign country to show what is available. The trade

fair may be held in the U.S. to demonstrate foreign demand to U.S. suppliers.

When the agent determines what is needed he contacts the Commerce- Department in Washington B.C. where demand and supply are matched. An agent in the U.S. informs firms of the market in an effort to increase trade.

Fear of exporting is why only 8 percent of U.S. firms participate. It is common to hear "How wUl I get paid?" or "There is too much paper­ work." The Department assists the firm in un­ derstanding now international trade functions in order to remove the fear and increase trade.

Woods has put in the AGSIM library a list of products in demand all over the world. The Commerce Department is providing internships for T- Birds and jobs after graduation, out of 200 field representatives ap­ proximately 25 are T-Birds.

Graduation PhotoThe Graduation Committee

will be taking orders for graduation pictures on Mon. July lOandTues. July 11 in the Post Office. The picture will

be taken on Thurs. July 13th at 4:45 in the Quad. Payment for the pictures must be made in advance. Prices: 8x10 $4.00, 12x14 $6.00

2 - DAS TOR — -My 7. 1978

eta/"The Gate"

at The American Graduate School of International Management Gtendale. Arizona 85306

Mtor-w-Oirf MMoghiMtor BttiMtt Ma»09»r A4r*rtn»g MoMg GrCTtctioB

Artwork Owf of Staff

PotMcArtfleMark RudolphRicher ri tyon

Mio DiekemperDebroPohison

Tom Kroft. Leslie JohnsonDovid Williams. Bob Dudley;

lorry WoHe. J«b Syler. Todd StodmillerAnn* Simpson, Borbora Griffin

JonW.llifordPouiBrody.TinaRolick;,

Lenore Romsoier. lew Ross.-Mike Johnson, Hizobeth Bomes,

Chip Wood, lone lindquist.Koren McCormiek, Debro PoWson ;

Tom GetWng. will SpurgeonSue Bloom. Agho Soeed, Kothy Sello

DAS TOR is on independent campus newspaper at the American Graduate School of International Management. Opinions expressed ore not necessarily those of the DAS TOR staff.

ConsiderationIt's easy to become very wrapped up in oneself here at AGS1M. The

course load, social life and concern abou! our futures combine to make us immune to, or uncaring about, the needs of the other eight hundred Thiinrlorbjrds with v.-hcrr. we are sharing lhu> iniie green spot in the desert.

A case in point: The swimming pool, known to Islanders as "the lagoon." is our oasis, to use whenever we please with very few restrictions. In their enthusiasm to relax and enjoy, however, people forget that the reason glass containers are restricted from the pool area is that if one breaks and shatters in the pool, the only way the fragments can be safely removed is by closing and draining the pool. This will not be viewed in a very favorable light by the rest of us who are daily users.

T-birds who live around the quad have two other complaints about the activities at the pool. Pool-side parties are great, but the pile of litter that has been left by some partygoers who expect the main­ tenance crew to pick up after them, is not appreciated by those who have to wake up to that mess the next morning. Speaking of waking up. the folks who live around the quad also like to sleep at night, a fact which is often forgotten by students who like to congregate poolside in the early morning hours. Sounds carry well and are even amplified inthp it-arm Hocj.r| pifl*^

One last word on consideration to those who drive on campus at excessive speeds. Students leaving the library after seven hours of studying and students leaving the Pub alter seven hours of drinking will not be on the lookout for your speeding vehicle. Please observe the speed limit.

McArdle

r ̂ Entertain men?Calendar Six Directions." Works of contemporary Arizona artists featuring paintings starting on the walls, running onto the floor and hanging in space. Also Crafts 78 works in leather, metal, wool.

\\••Concerts Under the Stars"Every Wed, evening 7 to 9p.m. at Encanto Park,Phoenix.MUSICPreservation Hall Jazz Band965-1434Gammage Auditorium, ASU July 13th. ARTSScottsdale Center for the Arts: 944-ARTS

i "Three Women Three Men

THEATER"In the Wine Time"Black Theater Troop July13th & 14th at 8 p.m. 1002 EastMoreland. >

Banned at Cannesby Tin Watkins

This Saturday night's film feature is a treat not to be missed: "How Tasty Was My Little Frenchman," directed by the Brazilian master of the Cinema Now, Pereira dos Santos. It is a slyly en­ tertaining mixture of an­ thropology, beautiful color

photography and political allegory.

Dos Santos's film nearly caused a riot at the 1972 Cannes Film Festival and finally had to be withdrawn. So have a riot Saturday night at 9 p.m. on the Quad with this delightfully unabashed feature.

Insight SeminarAnnouncing a one day

seminar that involves problem solving, demon­ stration, discussion, group work and a multi-media presentation that keeps participants on their toes every minute of the day.

The Insight Into Time Management will be held at the Marriott Camelback Inn, 5402 East Lincoln Drive, Scottsdale on July 15 from 8:30

a.m. to 4:30 p.m. The $50.00 fee includes attendance, seminar materials (that are yours to keep) and lunch. The presentation will be done by Charles R. Hobbs.

For more information please call Rita Davenport, 279-7801. Please make checks payable to: The Davenport Agency. Inc., 5251 N. 16th Street, Phoenix. Az. 85016

by Susan Serf oeteia Dr. Gulick, Dean of Ad­

missions and Foreign Student Advisor, and Professor William King, Associate Professor of English as a Second Language, represented AGSIM at the 30th Annual Conference of the National Association of Foreign Students held recently at Iowa Slate University.

During this conference the NAFS endorsed the Equal Rights Ammendment on June 6th by a margin of more than three to one. Dr. Gulick voted to support the ammendment. Mr. King was not present for the balloting.

Beginning in 1980. the NAFS will demonstrate its support, for the ERA by refusing to hold any of its conferences in those states where the ERA

An Effective Boycott?f _ __ :_ .1__ r«_ *WA tpmnf tft cwa1conferences in those for the

ERA states where the ERA has not been ratified. Copies of this resolution will be sent to the governors of the fifteen unratified states and to each chamber of commerce in the major cities within these states.

The NAFS is an organization comprised of those institutions dealing with international educational exchange. It is concerned with such areas as foreign student admissions, study abroad by Americans and the advising of international students.

It is presently part of a growing number of organizations which will not hold conventions in unratified states. Altogether, there are 173 organizations giving support to the ERA in an at­

tempt to sway at least three of the fifteen unratified states to reconsider their position, A two thirds majority is needed before March 22,1979, to ratifythe ERA.

The next annual NAFS Conference is scheduled for May 8-11 at the Hyatt Regency Hotel in Phoenix. The 1979 conference will be sponsored by AGSIM. Dr. Gulick has been appointed Co-Chainnan of local arrangements for the Conference in Arizona, which is an unratified state with poor possibilities for future ac­ ceptance of the ERA.

The NAFS resolution goes into effect in I960. Just bow effective this resolution will be is questionable, since the NAFS conference for 1979 will be held in an unratified state and 1979 is also the deciding year for the ERA.

s^s-a-awej^sws^sr.T3:.r»r~T-!s;-T«T.S

The AGSIM Photo Club has begun another semester of activities. The Club's mem­ bership includes poople who are just beginning in photography and people who have developed quite a bit of skill in the field. The common link among the members is the desire to have fun with photography.

The Club meets every Wednesday at 7:00 in the small Keyman Seminar building, in the parking lot next to the World Business Department.

For more information concerning the activities of the Club come to one of the meetings or contact Dave Hornbach at Box No. 383 or ext. 7628. dub members display th«ir works.

Shoring Up The OasisbyElizabetiiBanies

Now that you are acquainted with the recent past and projected future improvements to the AGSIM campus, wouldn't you like to know the sources of funds for such endeavors?

Mr. Berger Erickson, AGSIM's Executive Vice- President, explained that improvements and additions to the campus are financed through one of three funds:

Operational, Restricted, or Capital Improvements.

The Operational Fund is a regular item in the school's budget, which covers the range of maintenance and support activities. Land­ scaping, such as the extension of the oleanders, is included in this area.

The major upcoming project under the Operating Fund is the creation of the Centrex facility. The

more Solar EnergyContinued from Page l

potential for solar energy to become a multi-billion dollar industry, Magni said.

At the moment, according to Magni, the industry needs people to fill positions in

solar energy technology. Developing nations can profit most from solar energy because of the characteristics of their energy needs. For­ tunately, these countries are also in areas with climates conducive to solar use.

According to Magni, Sun- power is experiencing a problem right now. Because of low volume the prices of their products are high, and because of the high prices, volume is low. Once a few of the high price products are sold, then the price can come down.

Magni said that the government tells us solar power is still fifty years away. Convincing Sunpower of that however, would be like con­ vincing Henry Ford to get a horse.

designated room in the Ad­ ministration Building is currently occupied by the Telephone company. After the August transition to the new phone system, only a small portion of the room will be needed. The remainder win be remodeled for Mr. Lee and the computer.

Revenue for the Restricted Fund comes from the washers and dryers located on campus. The use of this money is restricted in that it may be used only for projects which will directly benefit AGSIM students. The development of these projects is dependent upon student input. Two current examples are the remodeling of the photo lab and the lighting for the racquet ball courts.

Any major campus project Please Turn To Page 4

Sports ShortsCongratulations to our new

AGSIM Tennis Champs! The winners of the June 24 Tennis Tournament were:

"A" Division-Bruce Reimer;

"B" Division-Rustan Kosenko

A big thank you to all who participated!

Look for a Mixed Doubles Tournament the last weekend in July. Details to follow.

finance, marketing and management.

Magni said that his com­ pany has received a number of inouiries from overseas about

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A Faculty ForumTHE IVORY TOWER

A Perspective on Woman Power Brii-f , "

by Dan Green Women Power is: The application of the

most underemployed human resource in the world!

The emergence of women in executive decision-making levels of business and government. Ms. Pat McArdte (editor

of DAS TOR) bringing im­ mense pressure on a young, innocent, and extremely good looking faculty member to write an arctide for her publication. The realization that the

rote of a woman may be shaped by the woman herself and not solely by the forces of soaety-aMarge. The awakening of women

as a potentially devasting political force. A tremendous liberating

force psychologically for men, The raising of society's

consciousness concerning the changing role of women, the recognition of the social responsibility of business, the change in legal environments (EEOC requirements* and the advanced and sophisticated training women are receiving all indicate that the present condition of women in business is im­ proving.

Research results indicate that women may have a slight advantage in competing for entry level management positions with men but regarding the variable of advancement women are at a serious disadvantage. To advance organizationally women must "significantly" outperform their male counterparts. Research from Texas Tech reports that if both a man and a woman perform equally the man has the modi better probability of gaining advancement. There have been many reasons of­ fered for this phenomenon, such as a lack of role models, difficulty in informal organizational networks, and the threat-fear continuum.

Rok ModelsClassically women in

organizations have been relegated to the secretary- stenographic pool-art department role sets, perhaps advancing as high as office management. There have been few women in low - and middle-levels of management, and virtually DO women in upper to top-management positions.

For women who aspire to management there will be few, if any, women on the same level or high in the organization. Jane Wilson writing in the NEW YORK TIMES talks about the lack of "mentors" for women.

Dr. J. Berowitz talks of the importance of rote models in learning behaviors. Both Wilson and Berowitz are concerned with the same basic dilemma: Women may well be

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deprived of the opportunity to study other successful and not successful predecessors which may help to evolve the ap­ propriate behaviors necessary for organizational ad­ vancement.

Wislon goes further and discusses the importance of a mentor (superior) providing training, advice and an element of organizational protection. This mentor-pupil relationship may be difficult if few different sex precedents

-are established.Informal Organization The informal organization is

a prime force in all organizations. The com­ munications arm of the in­ formal organization is the infamous, yet vital, "grapevine." The problem with women in dealing with the informal organization is who do they -associate with informally during the day and what informal groups do they join.

If a woman manager associates with other managers (usually men) she may be snubbed by other women who are usually lower organizationally than she; and the potential exists that by informally associating with her peers she is risking the poisoning of the grapevine against her by other women.

If the woman manager informally associates with other women she may be excluded from the informal communication set of her peers. Membership in both informal organizations at the same time is possible but extremely difficult due to suspicion and divided loyalty problems.

ThreatThe recopu'tion of Freudian

symbolism may serve to partially explain why men fear the competent, secure, and efficient woman executive. This strong woman executive may be symbolic of other women who may have caused anxiety in our male executives* past lives.

Threat may be further explained regarding the variable of change. Male managers have had their bask values formed in the 1330's, 1940's, or 1950's. In each of these decades the rote

of women was a very traditional one. Now women are successfully competing with men and this forces an attitudinal change that may be difficult for a successfully traditionalist male.

The concept of threat need not be relegated just to men. The concept of "Queen Bee Syndrome" has been iden­ tified in that if there is a woman in the organization she may not desire other women advancing and taking from her the power and prestige of being the most powerful woman in the firm. This form of behavior is particularly insidious for it is woman discriminating against other women and may be viewed as "amusing" or "typical" behavior by traditionalist males.

Alas, seemingly I have outlined a very grim situation for the modern manager. The purpose of this discussion is not to discourage but to in­ form. There are many promising trends that should be recognized including the evolution of women in management organizations where women from many different organizations meet and discuss problems and programs that may aid in­ dividual and organizational development.

The increasing number of women who desire managerial responsibilities and have attained managerial positions provide daily testimony of the ability of women to perform suc­ cessfully any and all managerial tasks. Finally the effects of the so-called "Women's Movement" as

.delineated by the National Organization of Women, the efforts to adopt the con­ stitutional amendemnt labeled ERA, the proliferation of women's commissions on a state-wide level and the political advances in local, city and state governorships all aid in formulating a foundation for the inevitable growth in the role of women in business and all realms of society.

My thanks to the editorial staff of DAS TOR for providing a sexist pig like myself the opportunity to share with you some thoughts on the position of women in management.

My 7, 1978 — DAS TOR — 3

Paralinguistics

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ierr>

byAgkaSaeedAll non-verbal mesages are

coded signals and need some decoding before we can become certain about theirmeanings

the process of decoding requires a medium of ex­ plicating and recovering the meaning, quite different from the one used in coding the messages. For various reasons which may become obvious in further ex­ planations, I have decided to call this medium a script.

As we know these messages are essentially non-verbal, therefore, due to their in­ trinsic propensity, a non­ verbal decoding method or script is much more desirable than a verbal one.

What I call "a script" is actually a process of developing, enlarging, ex­ plicating and defining the meanings of these non-verbal messages. This process or method unfolds the messages to their full length, restores their lively movements and reinstates their dynamic.

The closeness of these non­ verbal messages to our feelings lends itself to a possibility of using the feelings and their outward expression in some non-verbal form, as a means for decoding, elaborating and developing (like a photo negative is developed) the content of these messages.

This method is neither unknown nor new. Psychologists and especially those interested in Gestalt and psychodrama have used this method by chosing "an- thropomorphization" as the basis of this script, bat they have used it for limited pur­ pose.

Writers, on the other band, (and more so the fiction writers) -have developed unbelievable skills in this field: Therefore, this article is primarily based on a literary perspective towards the issue

THE

at hand, which can best be explained in the words of the veteran short story writer of Urdu. Sa'adat Hussan Minto. who once wrote, "I am not a writer.

"lam a pickpocket... I don't create characters, I find them jast like a pickpocket does ... I find them on the busstops. in the crowded theaters, in packed stadiums, in the busy subways, in a park, in a street ... everywhere... Then I follow them and I watch them very carefully ... I journalize their each and every movement ... this goes on until someone says, 'I want it to end now/ and then I end the story." (This and the subsequent quotes are not exact; I have reconstructed them and translated them from what f remember, but their content is essentially the same.)

This quote needs only one footnote, that is, that Minto here is talking of a cognitive process and not of a physical chase.

The cognitive proces here is that of receiving a set of verbal and non-verbal messages, and then letting the non-verbal messages turn into feelings, then an­ thropomorphizing those feelings and then following each of them. This process certainly does not insure any objectivity towards the content of the decoded messages, but it certainly does add substance and clarity to our subjective processes.

Though we cannot become certain of the truth of the meaning to these messages, we can clearly see bow we assign meanings to these signals and how our likes ami dislikes affect us.

Ismat Chugtai. another veteran short story writer of India, once wrote, "In the beginning, I get nothing but a dot on my mind. Then, this dot

Please Turn To Page 4

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4 — DAS TOR — July 7, 1978

Student Profile:Conrad Eilts: AGSlM's American Middle Easternerby Debra Pohlson

Conrad is the American who speaks Arabic fl uently, or is he the Egyptian who speaks English so well? No wonder if you are confused, he is an American but he was born in Iraq (his father is a career Foreip Service Officer). He has only lived a part of his life in America and that was when he was small. He grew up between the Middle East and London.

When he arrived at AGSIM, Conrad had not been in America for S'i years. He had been a student at the American University of Cairo studying the Middle East and economics. He says he didn't experience culture shock, but he still feels like he is ad- jjsting to American life.

He may have missed the youth movements and counter culture and the changes in American humor and lifestyles, but he did see the reestabiishment of US- Egyptian relations firsthand.

He has witnessed in the past several wars the develop­ ment of Egypt into a modern political stale. He has watched first-hand the Middle East becoming important to the rest of the world. He has seen the development of Sadat's peace initiative and the fp-owtb of US understanding of the entire Mid-Eastern situation.

While at the American University, of Cairo his research studies included trips to Lake ftasser to in­ terview the resettled people about their government and the economic impact of the Aswan Dam. When Conrad wanted to know about a political situation, he was able to talk to political leaders

His summer employment allowed him to travel and to % get some practical ex­ perience. He has been in most of the Middle Eastern countries. He worked for a private firm, 1BA, ac- commodaiing American in­ vestment interests in the Middle East.

He did feaseability studies for the firm, handled govern­ ment problems and helped US firms adapt to middle eastern customs, tee summer, in Kartoum. he was a liaison man to get American capital going into various projects.

He Middle East is very dynamic. Western technology. Saudi and Kuwaiti capital, the Sudanese agricultural potential and ttie Egyptian

•« ShOMRg Up Hit

Phofo by lgs)« Johnton _____Conrod ltlt$_________labor pooled together willbenefit the entire Middle East.

Conrad feels that his close friendship with Arabs, and his political and business con­ tacts will enable him to be a factor helping the Middle East to grow. He wants to take American MNC objectives and interests and interface them with the Arab countries' objectives and goals. Both sides would benefit. Conrad feels he will be an effective go- between because he can see both sides' perspective and viewpoints.

The cultures will never embrace all Western ideas. Many aspects, of Islam are beine used in a new context There is a secularization occyring in the urban areas, but the Middle East will retain many of its traditional values.

Conrad feels thai Egypt is his home. He know, the Arabs well. He is relieved that the US has continued to improve relations with Egypt during the past 5 wars. Egypt is the first to recopize that the US's special relationship with Israel should be maintained, but it also knows that peace is contingent on an American recognition of all the moderate Middle Eastern state.

So with Conrad's future in mind, we Thunderbirds know who our contact will be in Cairo.

Conrad chose AGSIM to help get a good grounding in business. The school has an excellent reputation in the Middle East. He says that it is summing up his ejq>eriences in the Middle East, and preparing him for work in that region. His future plans are for setting up an independent financial consulting service in Egypt covering the entire Middle East.

Continued Irons Page 2 is financed by the Improvements Fund. Donations are the primary source of funds. At the end of the fiscal year any surplus in the Operating Fund is trans­ ferred to Capital Im­ provements.

A good example of bow the mechanics of the Capital Improvements Fund actuaOy functions is the current remodelling of G Dorm. Although student bousing at AGSIM has long been a concern, the situation became more pressing in Use winter of 1977 when a HUD application to finance new dorms was denied.

Mr. Clay P. Bedford, a retired engineer and member

f • moreCurrent Business Trends

j Continued from Page 1I cessful replacement. Last fall, j a frustrated inventor at Cornell University who had tried to interest various companies including Union Carbide in a new photoemissive cell, only to be rejected because his product lacked immediate ap­ plicability, found several j students in the MBA program at Cornell willing to project a marketing-financial strategy as an exercise for class. As a

! result, one of the students | found a backer and formed a j company and now plans to market the cell in the "real world" with hopes of catching that elusive golden ball of profit.

of the Board of Trustees, is the unofficial chairman of AGSIM's committee. He has invaluableamounts of his time and ex­ pertise (not to mention money} to oversee many of

* more ParalinguisticsContinued from Pap 3

starts swelling and stars taking on different shapes it takes on one shape, separates itself from that shape and proceeds to make another one pretty soon it becomes a mass of people, a whole set of events, a complete story. When it stops growing, then I take my scissors and start trimming the 'dull' edges."

The suggestion here is that the non-verbal messages are much deeper and much more complex than we ordinarily think them to be. Fiction writers use them in a way similar to Sherlock Hotaes's not only to understand the person but also the surroundings and the background of that person.

A non-verbal message not only points out something in the immediate present, but brings within it a huge bulk of information about past and several indications about the future.

An important question about the validity and truthfulness of this suggested script remains unanswered, for the reasons of both time and space but a separate endeavor in that direction will be made in the near future.

AGSIM's construction projects. While on last October for the annual board meeting, Mr. Bedford visited E Dorm which bad previously beta scheduled for conversion to a placement center. He

the primary student complaint was the inadteqaacy of the heating ami cooling system.

Mr. Bedford decided thai he would Hke to improve this situation. He provided $10,000 and contracted a staff to draw up plans for the renovation of E Dorm. The Board of Tnstees approved the plans in February of this year.

However, a controversy arose as to whether G Dorm ought 10 be remodelled instead because of its greater visibility from off-campus. Since toe construction of E and G are identical, the plans were ecjoally applicable. Dr. Voris supported the greater visibility of G Dorm as did Mrs. Tbdma Kieckhefer, also a board member. She pointed out that she would mate a monetary contribution if the external appearance of G Dorm was to be improved This, G Dorm was awarded the remodelling and E Dorm once again passed over.

A contract for KO.OOO was awarded in May. Th* im­ provements will include a new refrigeration-heating system and new roofing. The inside will be painted and wallpapered, and new dividers will be placed in the bathrooms. The outside of the building is being redone with stone facing and pillars. Uns will improve insulation as well as external appearance.

IMS TOR Thunder Riddleby Mark Rudolph

Las! week's winners were Bob Cekuta and John Rechsteiner. Their prize is two frosty pitchers of beer at the Pub.

The riddle was: Watch me stutter before courting you. Where you turn me on you'll find the DAS TOR card. The 3x5 card was located, to the surprise of few, taped to the bottom of the electrical box which operates the tennis court lights.

This week's Thunder Riddle is a measure more challenging:

Do BE Do BE Do BE Do BE Do. Boppity Befiop the ReBop dun Rooh Bop.

Clackity whacka stackamackintosh *n wtiop a shop, FizzJin sazBn grizzlin whiz­ zing shop stop ... rait ReBop.

(This Thunder Riddle is

addressed especially to thosewho -were crestfsBea flsaf last week's Thunder Riddle failed to contain a single chiming rhyme)

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