HOW TO DOMINATE AMAZON

BY TRAVIS JAMISON

THE MARKET3RD PARTY SELLERS (THAT’S US)

• 2 Billion with a B items sold in 2014.• That’s 40% of all Amazon sales

SELLERS ARE FLOCKING TO AMAZONBUT WHY?

• The mindset of the customer

• FBA

• The hassle (or lack thereof)

• Conversions

• Pools of people wanting to spend money!

WHAT I’M NOT TALKING ABOUT… - Resellers -

It’s ALL About Owning Your Own Brand!

WHAT I AM TALKING ABOUT

VERY IMPORTANT RULE TO REMEMBER!

The Goal Of The Amazon Search Engine is to…

Make Amazon The Most Money!

• Remember that golden rule and you will prosper

• Google vs. Amazon – Amazon has the ultimate analytics!

• So with this in mind, what does Amazon want to rank?• 1) Relevancy

• What is going to be most relevant for the searcher to buy

• 2) Sales• What sells the most, converts the best, and

provides the most profit for Amazon?

AMAZON PAGE BREAKDOWN

WHERE IT BEGINS – KEYWORD RESEARCH

KEYWORD RESEARCH• Similar to Google

• Intent is different

• Low competition/ high volume

• JungleScout.com• Not a “keyword tool”, but helps immensely with product

research.

• “What Keywords Do I Use?”• Start with exactly what you offer• Then later expand to more general key phrases.

KeywordTool.io

AMZtracker.com

TermExplorer.com

MerchantWords.com

Title

Bullets

Images

Description

Reviews

Sales!

The 80/20 of Amazon SEO Optimization

Backend Keywords

THE TITLE IS #1

Good Title!

Bad Title!

TIPS FOR YOUR TITLES:• Make it Sexy! GRAB their attention.

• Include your most important keywords

• In order if possible

• Possibly early in the title

• URL slug

amazon.com/Giant-Animal-Masks-Allures-Illusions/dp/B00DHIOKAI/

• 200 Characters

IMAGES!

Good Images!

Bad Images! (err.. image)

TIPS FOR YOUR IMAGES:• Make it Sexy! GRAB their attention.

• This is a recurring theme!

• Use 6+ images

• Use 1000x1000 images

• Rule breakers

• If your images suck you are DONE FOR

BULLETS!

Good Bullets!

Bad Bullets!

TIPS FOR YOUR BULLET POINTS:

• Make it Sexy! GRAB their attention.• This is for your main selling points

• Use ALL relevant longtails!

• Lots of space

• Use all-caps for your main points

• Upsell opportunity

DESCRIPTION!

Bad Description!

Better Description…

Best Description!

TIPS FOR YOUR DESCRIPTION:• Answer ALL of your customers questions

• Include your keywords

• Using basic html. <b>, <i>…

• Use copywriting• Upsell opportunity, and touch on any concerns a

customer may have

SELLER BACKEND!

Bad …

Better… (a little)

Best!

TIPS FOR YOUR BACKEND:• List ALL keywords that matter• Use ALL available space• No commas, capitalization might matter• List in natural order when possible• Can list competitors brands (maybe)• Fill out everything!

• Weight• Target audience• Directions• Intended use• etc

REVIEWS!

Bad!

Better

Best!

BREAKDOWN OF REVIEWS:• You NEED a starting amount of reviews

• Options

• Drop below 3-stars and you will hurt

• The number of reviews needed varies

• Ranking factor…ish

• Quality of reviews

• Quality of reviewers

SALES!

SALES IS THE BIG WINNER:• Sales, NOT reviews, are the main factor

• Sales over time

• Just a few will get you started

• Sales volume

• Sales after a keyword is searched

AMAZON PPC

THE HACKS…

HACKS OVERVIEW• Super URL

• http://www.amztk.com/iphone-6-case• Do they still work?

• Giveaways to friends

• Review Clubs

• 999

• Q & A

OUTSIDE TRAFFIC!• Why it matters

• SEO

• PPC• Bing• Adwords

• Social Media

TOOLS• AMZtracker.com

• Onpage• Reviews• Super URLs• Negative review monitoring• Sales tracking• Etc…

• JungleScout.com

• MerchantMetrics.io

• Feedback• Feedbackz• FeedbackFive• FeedbackGenius

THANKS!@Travis_Jamison

AmzTracker.com/blog/DCBKK