dc sullivan resume april 2016
TRANSCRIPT
David C. Sullivan 220 Tree Top Lane Hockessin, DE 19707
Mobile: (302) 489-9297 Email: [email protected]
EXPERIENCE SUBARU OF AMERICA
2013 – Present Marketing Strategy & Launch Manager Cherry Hill, NJ
Coordinates 100+ staff within greater Subaru & agency environment. Runs bi-annual
Universal Agency & Field briefings to keep entire Subaru team and agency partners aligned
& consistent on strategy, branding & messaging across all marketing initiatives
Led $100M+ marketing launches of 2015 Subaru Legacy & Outback. Sales doubled,
awareness & excellent opinion metrics all at record levels
Developed and successfully implemented a US-market performance brand strategy &
execution for Subaru Tecnica International (STI) – Subaru’s performance brand
Manages all Product & Cross-Carline Marketing Launch marketing planning & execution –
timing, strategy, creative (co-approver), platform(s), and messaging
Developed and led implementation of marketing for STARLINK, Eyesight, and all awards,
accolades and partner marketing initiatives – including Consumer Reports licensing
activation of over $1M in Spring 2016
Manages personal staff of 3 (2 full-time, 1 intern) incredibly motivated & hard-working
Subaru employees. Coaches, guides and prepares staff as future leaders.
2012 – 2013 Cross-Carline Planning Manager Cherry Hill, NJ
First American employee to be included on an FHI product program along with FHI
Engineering personnel – guiding planning on worldwide audio/infotainment & telematics
strategy, human-machine interface, and marketing partnerships
Successfully planned, proposed, and guided through initial kickoff SOA’s all-new telematics
engineering & business proposal – adding $10M+ in revenue annually
Planned, led and managed SOA presence at 2013 Consumer Electronics Show. Generated
16M+ unique media impressions over a one-week time frame
Speaker/Panelist at two (2) Telematics Update conferences in 2013, OMMA Mobile
Conference 2013
2004 - 2012 Car Line Planning Manager Cherry Hill, NJ
Planned & executed all-new lineup & pricing strategies for 2008-2015MY - resulting in 100%+
sales growth for Legacy and 80%+ sales growth for Outback
Led product promotions efforts with media for 2010 Legacy & Outback launch - resulting in
Outback winning 2010 Motor Trend SUV of the Year award
FORD MOTOR COMPANY
2002 – 2004 Product Planning Supervisor Dearborn, MI
Led 3 direct staff and 50+ cross-functional team in successful planning & execution of a
$568M crossover SUV program
Developed data-based product proposals totaling over $27M+ in annual savings
1998 – 2000 Product Engineering Team Leader Dearborn, MI
Led team of 10+ engineers in successful development and launch of $42M frame system on-
time and on-budget
Won the 2000CY Ford Truck Significant Achievement Award for co-leading development of
an all-new web-based Engineering Portal
1995 – 1998 Program Management Analyst Hiroshima, Japan
Developed and led ad-hoc program purchasing process along with Mazda Motor Company
staff in Japan, sourced 1600+ parts on time for a $1.6B vehicle program
1993 – 1995 Product Engineer Dearborn, MI
Created original designs that cut part cost by 50%, resulted in over $6M in annual savings,
and introduced over 25 lbs. in weight savings to 1997 F150 truck program - resulted in two
(2) 1994CY Truck Significant Achievement Awards
Co-led and developed an SUV product proposal which became the Ford Escape crossover -
which has since sold over 1,000,000 vehicles and contributed tens of billions in revenue to
Ford Motor Company - won the 1995CY Truck Significant Achievement Award
UNITED STATES MARINE CORPS
1993 – 1996 Rifle Company Commanding Officer, USMCR Saginaw, MI
Led 200+ Marines & Sailors of Bravo Company, 1/24 Marines through rigorous annual
training schedules and two summer deployments - awarded Navy Achievement Medal for
innovative training program & operational excellence
1988 – 1993 Officer in Charge, 1st Marines Boathouse, Platoon Leader Camp Pendleton, CA
Developed new logistics system for 1st Marines Boat Maintenance Facility, saved $1M+ in
operational costs by streamlining purchasing of supplies
Served in Operations Desert Shield, Desert Sting & Desert Storm as Infantry Platoon Leader
during wartime - led 45 Marines & Sailors through wartime
EDUCATION CORNELL UNIVERSITY – JOHNSON SCHOOL OF MANAGEMENT
2000 – 2002 Masters of Business Administration – Marketing Ithaca, NY
3.6 cum GPA, Founder – Johnson School Rugby Club, Rugby Team Captain – 2001
VIRGINIA MILITARY INSTITUTE
1984 – 1988 Bachelors of Science – Mechanical Engineering Lexington, VA
3.4 cum GPA, Cadet Company Commanding Officer, Cadet Training Cadre (3 years)
PERSONAL DELAWARE CIVIL AIR PATROL
2015 – CURRENT Deputy Commander of Cadet Squadron MER-008 New Castle, DE
Leads all-volunteer cadet squadron of 53 youth aged 12-21 through Aerospace Education,
Cadet Leadership programs, and Emergency Services training
CUB SCOUTS OF AMERICA
2015 – CURRENT Assistant Den Leader, Den 12 Hockessin, DE
Leads Den of 12 boys through Cub Scout training program, trained scout leader
POLICE ATHLETIC LEAGUE OF DELAWARE
2010 – 2012 Flag Football Coach Hockessin, DE
Volunteered 10 hours per week – team was league runner-up in final year as coach