dc new market research_en
TRANSCRIPT
Context
The constant changes in the societies in which we live
determine the way in which people, brands and
organizations communicate and interact with one another.
Change
Challenge
To achieve this, brands need to anticipate and
adapt to the ways in which consumers
experience these changes.
Growth
Passion
We are passionate about finding new and better ways of
accompanying brands in understanding consumers. Clear and
useful information provides inspiration for decision making.
Inspiration
Focus
We know that inspiring through efficacy means understanding our clients’
marketing management process and offering research solutions aligned with
this process. This allows our clients to anticipate and adapt to different
situations that arise.
Catalyst
Intelligent
anticipation
Understanding
Co-creation
Assessment
Inspiration
through efficacy
Monitoring
Optimization
Instances of the product/service/brand cycle
Generation of ideas /innovation
Development of concepts
Development of products /services
Development /changes for packaging /pricing/
naming /claims
Development of brand
communication/ strategies
Development of communication
pieces
Utilization /viralization of concepts through
Internet/social networks
Development of sales channels
Optimization of the product /service
New insights
Value proposition
Adding value right from the start and during every contact with
our clients. Intelligently anticipating their challenges and
efficiently adapting to their needs.
Understanding
Co-creation
Assessment
Optimization
Monitoring
Added value
Testing
Co-creation Assessment
Intelligent anticipation
Developing a successful strategy or deciding on a specific marketing action requires
intelligent anticipation. This is based on a profound understanding of that which moves a
consumer to choose a brand and product or keeps the consumer from doing so: insight.
Consummity is nourished by the socio-cultural theory of the consumer’s self-concept for
brand development. It also utilizes fun-visual-narrative resources from digital and offline
environments selected in an ad hoc fashion.
Understanding
Value proposition
It is a flexible solution
that targets the
motivational and the
ethnographical
It utilizes digital and natural
spaces selected especially for
the brand
It promotes participation
within a community of
consumers
Consummity allows us to know what consumers say, think and feel in response to
different questions designed to shed light on marketing managements.
It has specially
designed
entertaining
activities
What it is?
When to use it?
New insights
Generation of ideas /innovation
Development of concepts
Development of products /services
Development /changes for packaging /pricing/
naming /claims
Development of brand
communication/ strategies
Development of communication
pieces
Utilization /viralization of concepts through
Internet/social networks
Development of sales channels
Optimization of the product /service
Wishes/ expectations/ values with respect to
a brand/ category/ market
Generation and screening of ideas for the
development of concepts/ products/ services
Evaluation of concepts/ prototypes/
storyboards
Insights
Co-creation
Test
Objectives
Sessions of applied creativity
and development
of concepts/prototypes
Analysis of Qualitative Data
and
Social Media
Collage Online
Virtual Focus
We believe tools are useful when the research purpose has been accurately defined and when those using the
tool have been trained to take full advantage of them. At DC, we invest in the development of our own tools
and especially in the professionals who will use them.
Image Impact
What tools it uses?
Community Platform
based on Blogs
Efficient adaptation
In order to optimize the consumer’s experience and the marketing mix in a timely or
continuous matter, it is essential to have clear, reliable and relevant metrics.
Consummetric is a solution that gathers data from multiple channels and efficiently
applies theories, methodologies and technologies based on the data volumes. With this
data, decision-making scenarios can be constructed based on what consumers say,
think, feel and do to improve the value proposition of brands.
Value proposition
Brand-public interactions are multichannel.
Consummetric takes advantage of all the channels to generate knowledge that is
constantly updated in order to improve the value proposition of brands.
Call center
Face-to face contact at
points of sale, customer
service centers and
other public locations
Ad-hoc studies
(surveys/ focus groups/
consumer diaries / etc.)
Digital
ecosystem
(Facebook, Twitter,
Google+, others)
Loyalty
programs
What it is?
Generation of ideas/
innovation
Concept testing
Testing of products/
services
Testing of packaging/
pricing/ naming/ claims
Testing of communication
pieces
Studies on UX and digital
ecosystems
Studios on shopper understanding and online and offline
channels
Satisfaction studies
Insights search
When to use it?
Development of brand
communication/ strategies
Virtual Shelf & Stores
Simulator
Mobile Surveys Apps Video Analyzer Platform
Opino CATI & CAWI Platform
Online Proprietary Panel Platform
Image Impact Platform
What tools it uses?
Generation
of ideas/ innovation
Generation
and testing concepts
Development and testing
products/ services
Packaging
test
Development of brand /
communication
strategies
Testing of
communication pieces Studies on UX
and digital ecosystems
Studies on shopper
and on-offline channels
Customer
satisfaction
Search
for Insights
Value is where they come together
+
When everything changes, market
research changes as well.
Why choose DatosClaros?
Evolution
Ten years evolving in the integration of
theoretical frameworks and the development
of hybrid research solutions (on/offline).
DC has a team of 20 professionals. We have an operations team, a project team
and an IT team to coordinate jobs based on the needs of each project. In every job
we do, we pay close attention to the needs of our clients, offering them
continuous support.
Expert know-how
Why choose DatosClaros?
Vision
Why choose DatosClaros?
We are a local company that
works globally, regularly
conducting studies in multiple
countries.
We actively participate in the development of the market
research industry in Argentina and Latin America.
Many of our jobs have been selected as case studies at the most important regional and global
conferences in the field. Here is a list of some of the conferences where DC collaborators have spoken
over the past few years:
Germany: 2010 Argentina: 2010 and 2011
Chile: 2012 Brazil: 2013
Argentina: 2009, 2011 and 2013
Colombia: 2011 and 2013
Collaboration
Why choose DatosClaros?
Trust In our work with over 100 brands, we have learned new and
better ways of communicating and delivering value to
consumers.
Most of the clients for whom we have worked are regular clients, some of whom have been our
clients for over a decade.
Why choose DatosClaros?
Confidentiality DC is a member of ESOMAR and it adheres to the regulations of the International Chamber Of Commerce
and the European Society for Opinion and Marketing Research-ESOMAR and SAIMO (Argentine Society of
Market and Opinion Researchers).
DC is a member of IAB Colombia (the Interactive Advertising Bureau) and the CCCE (Colombian Chamber
of E-Commerce).
DC is ISO 9001 certified and is currently in the process of obtaining ISO 20252 certification for market
research.
DC is an associate of Since its founding in 1971, CEIM has brought together the most important local and international research
companies that operate in Argentina. Its main objective is to put mechanisms into place that guarantee the
responsible functioning of the research industry of market and opinion. It strives to ensure the following
values among its associates: respect for the law, a continuous search for quality, transparent methods, social
responsibility and confidentiality.
Credentials
www.datosclaros.com
Argentina
Conde 2024 1º B - CABA
+ (5411) 4107- 4107
Colombia
Carrera 47 N° 91 - 79 - Bogotá
+ (571) 744 – 9896