dc commission on the arts & humanities june 12, · facebook and twitter timeline: create event...
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The Business of the Arts: Marketing Techniques for
Streamlining and Optimizing Your Social Media
Outreach DC Commission on the Arts & Humanities
June 12, 2017
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What are the
social media
channels?
Website
YouTube
& more!
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Cultivate your
brand online
MAIN: What is YOUR story?
Colors
Fonts
Consistent and meaningful
iconography
Share your story
Be different. Be energized.
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Consistent Look
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Colors, Moods
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Website: mollycrabapple.com
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Instagram: Amanda Palmer
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YouTube: Christylze Bacon
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Twitter:
Ursala Vernon
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Facebook: Matt Sesow
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SOCIAL MEDIA TOOLS
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Join our Mailing List: ironcircus.com
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Hootsuite for multiple social media channels
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Buffer posts to multiple social media channels with analytics
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WHO IS YOUR AUDIENCE?
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#hashtags can help you find your audience Location #DC Type of event #artopening Tagging others who share #ACreativeDC Keywords #publicart
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Marketing Plan & Capacity
You have a project or show coming up and you need to drive audiences
Create a timeline
Branding / visually presenting yourself / knowing your audiences
What social media are you doing now?
What social media are you NOT doing that you should be?
What can you do going forward?
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Example: Once Upon a Time in Almeria Book Launch Indiegogo fundraiser party
Social media elements:
Facebook invite
Email invite
Multiple posts with content on
Facebook and Twitter
Timeline:
Create event on Facebook
Social media posts to drum up
attention
Collect emails
Follow up posts / emails