d.c. city amusement park

8/12/2019 D.C. City Amusement Park

http://slidepdf.com/reader/full/dc-city-amusement-park 1/20

D.C. CITYPresented by 5uPeR

[Samantha Zullo, Brigid Peterson, Julia Knodt, Rachel Pere, John Broo!s " #ri!a B$num%

Table of Contents

Table of Contents.........................................................................................................................................1

1.Situation....................................................................................................................................................2

General Park Information............................................................................................................................22.Objectives.................................................................................................................................................2

3.Research....................................................................................................................................................3

! ". Strate#ies ! Tactics .........................................................................................................................Strate#$ %1& Creatin# 'ran( )*areness throu#h 'u++ ,arketin# ............................................................."

Strate#$ %2& Gain S-onsorshi-s ..................................................................................................................

Strate#$ %3& ,ake a Profit...........................................................................................................................

Strate#$ %& /nsurin# that our visitors *ill have a safe ! enjo$able e0-erience........................................Strate#$ %"& O-enin# eeken( Promotions ! /vents..............................................................................1

Tactic %1& S-ecial /vents...........................................................................................................................1Strate#$ %4& 'ecome kno*n as a sociall$ res-onsible cor-oration ..........................................................11

4. Timeline&................................................................................................................................................13

. 'u(#et&...................................................................................................................................................1

Outsi(e )(vertisements&............................................................................................................................1"Print&...........................................................................................................................................................1"

5./valuation...............................................................................................................................................14

/stimate of Total Sales Profit O-enin# eeken(.....................................................................................15References .................................................................................................................................................1

...................................................................................................................................................................2

1





1. Situation

D.C Cit$ is a ne& and u'coming amusement 'ar! that is set to o'en (a$ ), *+-. The 'ar! &ascreated and unded /$ D.C entertainment and it &ill eature some o D.C comic0s most amoussu'erheroes and 1illains. 2ur mar!eting eorts &ill aim to&ards )34- $ear olds. 5e -uPeR &ere hiredto 'romote the 'ar!s grand o'ening &ee!end. D.C. Cit$ &elcomes e1er$one at an$ age, /ut ourmar!eting eorts &ill 'rimar$ ocus on ages )34-. I $ou0re not alread$ a D.C an $ou0re sure to /e oneater one 1isit to D.C Cit$6

General Park Information

2'erating Season7 (a$32cto/er 8&e &ill close the last &ee!end o 2cto/er9

D.C. City Hours:

Sunda$3Thursda$7 :am ; +'m<rida$3Saturda$ :am ; 'm

Museum Hours:

Sunda$3Saturda$7 +am 3 )'m

Waterpark Hours

2'erates7 #nd o (a$ 8(emorial Da$ 5ee!end9 3 #arl$ Se'tem/er =a/or Da$ 5ee!end2'en :am 3 )'m

2. Objecties

2





Short Term 2/>ecti1es7

• 5e are determined to ha1e a successul o'ening &ee!end.

• ?igh traic rom local communit$ " tri state area.

• Kee'ing s'onsorshi's ha''$ and successul.

• Determining rom 1isitors &hat &as eecti1e and &hat needs a little /it more &or! rom their

eed/ac! rom o'ening &ee!end.

• @aining more s'onsorshi'0s rom the 'o'ularit$ o the 'ar!.

=ong Term 2/>ecti1es7

• Achie1e /rand a&areness throughout the tri3state area.

• Achie1e /rand a&areness nationall$.

• @aining more s'onsorshi's rom the 'o'ularit$ o the 'ar!.

• Becoming an esta/lished 'artner &ith local colleges or internshi' 'rograms.

• Becoming one o the most 'o'ular amusements 'ar!s on the east coast.

• Being !no&n as a sociall$ res'onsi/le com'an$.

• 2'ening ne& 'ar!s throughout the nited States.

!. Researc"

3





To hel' in the research &e conducted or our 'ar! &e loo!ed at the &a$ Disne$, Si <la and ni1ersal

Studios 'ar!s o'erate.

5e loo!ed at their7

• (ar!eting and Ad1ertising cam'aigns

• 5e/sites

• College 'rograms

• Par! and Ride la$outs

• Par! hours and o'erations

• sage o social media

•

@ain o s'onsorshi's /oth local and national• Charita/le associations

Si3<lags7 htt'7&&&.silags.comnationalinde.as'Disne$7 htt'7disne$'ar!s.disne$.go.comni1ersal Studios7 htt'7&&&.uni1ersalstudios.com

5e also used man$ dierent &e/sites to determine the 'rices o our ad1ertisements7

• Bill/oards 7 htt'7&&&./luelinemedia.com/ill/oard3ad1ertising

• Train Station Ad1ertisements7 htt'7&&&./luelinemedia.comtrain3rail3ad1ertising

• Bus 5ra' Around Ad1ertisements7 htt'7&&&./luelinemedia.com/us3ad1ertising• Tai Ca/ Ad1ertisements7 htt'7&&&./luelinemedia.comtai3ad1ertising

• Print (againe7

o @ame Inormer3 htt'7&&&.gameinormer.com''rintads'ecs.as'

o (aim3 htt'7&&&.gae/ler.com(aim3magaine3ad1ertising3costsEE*:+-F

o Cosmo3 htt'7&&&.cosmomedia!it.comr-sho&!ios!.as'G

listingHidF-+):"categor$Hid*)+:"categor$Hcoderate

# $ 5. Strate%ies $ Tactics

http://www.sixflags.com/national/index.aspx

http://disneyparks.disney.go.com/

http://www.universalstudios.com/


http://www.bluelinemedia.com/billboard-advertising

http://www.bluelinemedia.com/train-rail-advertising

http://www.bluelinemedia.com/bus-advertising

http://www.bluelinemedia.com/taxi-advertising

http://www.gameinformer.com/p/printadspecs.aspx

http://www.gaebler.com/Maxim-magazine-advertising-costs++29054

http://www.cosmomediakit.com/r5/showkiosk.asp?listing_id=4507689&category_id=27809&category_code=rate


http://www.sixflags.com/national/index.aspx

http://disneyparks.disney.go.com/


http://www.bluelinemedia.com/billboard-advertising

http://www.bluelinemedia.com/train-rail-advertising

http://www.bluelinemedia.com/bus-advertising

http://www.bluelinemedia.com/taxi-advertising

http://www.gameinformer.com/p/printadspecs.aspx

http://www.gaebler.com/Maxim-magazine-advertising-costs++29054







Strate%y &1' Creatin% (rand )*areness t"rou%" (u++ ,arketin%

Tactic L through Ad1ertisements7

. Bill/oards Ads7 5e &ill ha1e /ill/oards 'ut u' and maintain on ma>or high&a$s in thetri3state area. -/#0000 a year for billboard ads3

*. Digital Bill/oard Ads7 Also dis'la$ed on ma>or high&a$s throughout the tri3state area.3*,+++ each or a $ear. Three digital /ill/oards 214000

4. Train Station Ad1ertisements -#0 train ads 1110003

F. Bus &ra' around ad1ertisements -10000 for 20 buses a year3

-. Tai Ca/ ad1ertisements -#5000 for 100 cabs3

. Print magaine ads7

#am'les7

@ame inormer ; ull color 'age to a''ear *- times 15#55(aim3 <ull /ac! and &hite 'age 2021/.00Cosmo3 <ull 'age to a''ear - times7 M#100

Tactic L* Tele1ision Ad1ertising7

. Actual commercials ad1ertising the 'ar! itsel

). Testimonial commercials Ns'oosO

:. Dri'3Dri' teaser ad1ertisements on T#am'le7 D.C tri1ia Questions that can air on C5 during a sho&commercial sa$ing goonline to ans&er Questions.

+. A(C Ad1ertising7 Since the$ are one o our s'onsors &e can do an Ninside editionO onho& the$ created the 'ar!, "A0s a/out the creators, DC tri1ia Questions, snea! 'ee!a/out o'ening &ee!end, etc.

• Ad1ertising or months

o M+ a &ee! or *F &ee!s 14/0 6 20 7rocessin% fee 8 100

"





. Toda$ Sho&7 Characters hosting the toda$ sho& segment No'enerO

*. S=7 Ben Alec! hosting the sho& that night and >ustice league characters do a s!it to'romote D.C. Cit$ this &ill create a /u a/out the 'ar! and create /rand a&areness.

4. Tonight Sho&7 A''ear as guests and do unn$ s!its as &ell to create a /u and /randa&areness.

Tactic L47 ?ire <lash (o/s through the tri3state area

F. Proessional dancers &ill /e dressed as su'erheroes, 1illains, co's, etc., and come together inone location to ma!e a un and eciting memor$ 'eo'le &ill ne1er orget6 -0003

Tactic LF Ad1ertising at S'ecial #1ents7

-. Fth o Jul$ ire&or!s7 There &ill /e three 'o'ular locations through the tri3state location &here&e &ill ma!e an a''earance and either create our o&n ire&or! s'ectacular at the e1ent6

8Price includes 'erormances, hiring securit$, airing on T, and shells 'er minute9

• Phill$ Fth o Jul$ Jam and @rand <inale <ire&or!s3 2.1 million

• YC7 (arc$0s Fth o Jul$ <ire&or!s S'ectacular ; 4 million

• Boston Po's <ire&or!s S'ectacular 32.5 million

. Than!sgi1ing Da$ Parade7 D.C. Cit$ &ill ha1e a loat or the 'arade in *+F6 -100003

. e& Year0s #1e *+F7 There &ill /e a li1e s!it 8scri'ted /ut im'ro1e9 o the 1illains stealing orsto''ing the /all rom dro''ing and The Justice =eague most sto' them6 #1er$one &ill !no&a/out this ece't or 1ie&ers o course.

Tactic LF through7 Social (edia

). T&itter7 M*+,+++ or a 'romoted t&eet a da$ 84 da$s9 !40000

• L&hatsnet

•

LDCCITY• L&ild&ee!end ; &hat are $ou doing this &ee!end at D.C Cit$

• L&hatrideare$ouon ; &here the$ are during the da$

• Lrideotheda$ ; t&eet $our a1orite ride

• L-uPeRmoment ; /est moment o the da$

3 Promoted trends a/out .*- 'er clic!. Budget can start at +,+++ a $ear. A/out M-,+++ amonth.

:. <ace/oo!3 0

4





• 2ur o&n home 'age

*+. Instagram3 0

• NConnecticut &elcomes $ou signO changed to ND.C. Cit$ &elcomes $ou.O Ta!e a'icture on Instagram &ith Ldccit$.

• Ta!e a 'icture o an$ o D.C. Cit$ ad1ertisements &ith L&hatsnet

• ?ashtag 'er da$

o TransormationTuesda$3 /eore and ater transormed into a1orite hero

o 5ic!ed5edneda$3 Ta!e a 'icture in $our a1orite 1illain outit

*. 5e/site, as &ell as /log 3 0**. ine 3 0

• (a!e $our o&n 'romo

• Create $our o&n /attle

•ine $our ad1enture throughout D.C Cit$

Strate%y &2' Gain S7onsors"i7s

Tactic L7

• ational S'onsors7 =a$s, Coca3Cola, (ars Cand$ Com'an$, (onster #nerg$ Drin!, Chi'otle,

Co''ertone, and more6

• =ocal S'onsors7 5ent&orth homemade ice cream, ?a''$ alle$ <roen Yogurt, Sunshine CaU,

and more6

Strate%y &!' ,ake a Profit

Tactic L7 @eneral Admission Tic!et Pricing7

• Adult7 M-F.::. This includes DC Cit$, (useum isits.

• Adult7 M-:.:: This include DC Cit$, (useum isits and mo1ie tic!et

• Kids 843497 M4F.::

• Seniors -E7 M4F.::

• College Tic!et7 MFF.::• M*F.:: This includes the 5ater'ar!

Regular Par!ing Price7 MF.::

Tactic L *7 2er Season Passes7

?ero Pass Price7 M):.:: 8one to three 'asses, 'rice 'er 'ass9?ero Pass Price7 M)F.:: 8our to ten 'asses, 'rice 'er 'ass9





This Includes7

• nlimited admission to DC Cit$• * mo1ie tic!ets

• nlimited admission to (useum

• Cou'on /oo!

• Regular Par!ing Price o MF.::

=eague Pass Price7 M:.:: 8one to three 'asses, 'rice 'er 'ass9=eague Pass Price7 M+:.:: 8our to ten 'asses, 'rice 'er 'ass9

This Includes7

• nlimited admission to DC Cit$ and 5ater'ar!

• nlimited admission to (useum

• nlimited mo1ie tic!ets

• Cou'on /oo!

• Justice Pass or one da$ 1isit

• Season 'ar!ing

Tactic L47 V2er Justice Pass0

The Justice Pass is an all access tic!et that gets those &ho 'urchase it to stand in an e'ress line. Thise'ress line is mar!ed es'eciall$ or those &ho 'urchase it and it ensures that $ou can en>o$ the ridesooner than those &ho do not 'urchase one.

Pricing7 MF:.:: or the irst 'erson#1er$ 'erson added on at M*F.::8' to - etra riders can /e added to one Justice Pass9

WWDisclaimer7 Prices and a1aila/ilit$ or the Justice Pass ma$ 1ar$ due to the 'o'ulation o the 'ar!

Tactic LF7 D.C 5a (useum

Ta!e a tour o the t&o loor museum dedicated to D.C comics &ith a un ne& t&ist .. 5aigures6 The museum oers histor$ and un at the same time, &ho !ne& that could /e 'ossi/le6 isitorscan ta!e time to 'la$ in the =ego room, o/ser1e 1intage comic /oo!s as &ell as the original costumes osome o the most amous su'erheroes and 1illains.

Tactic L-7 5ater Par!

• B$ adding a &ater 'ar! &e can generate e1en more re1enue or those hot summer da$s. isitors

can soa! u' the sun3ra$s during the da$ and 1enture into the 'ar! or thrills at night.

5





General Admission Tickets

• M*F.:: This includes the 5ater'ar!

Season Pass

• M-F.:: This includes nlimited Access to the 5ater'ar!

Tactic L7 Concerts

• 5e ha1e an outdoor concert area to /ring in /usinesssu''ort rising stars or summer

entertainment and un.

Tactic L7 Teasers or @uest A''earances or 2'ening 5ee!end

• This &ill go into more detail under the net section, /ut /$ hinting as &e get closer and closer to

the o'ening da$ o the 'ar! it &ill gi1e 'otential 1isitors more incenti1e and gras' their attention/$ telling them there &ill /e cele/rit$ guest a''earances.

Tactic L)7 A(C (o1ie Theater

•

5e thought that adding an A(C (o1ie Theater into our 'ar! &ould /e a un and uniQue or us.Since &e !no& that the &eather can /e inclement and sometimes 1isitors >ust &ant to rela ater&al!ing around all da$, &h$ not gi1e them a chance to sit /ac! and &atch a mo1ie at theira1orite theater. It &ill /e a ull$ o'erational A(C Theater /ut it &ill sho&case the D.C mo1iesthroughout the $ears &ith ma$/e some s'ecial eatures. The mo1ies 'la$ing and sho& times &ill/e located on our &e/site as &ell as outside the 'ar! and mo1ie theater entrance. Tic!ets &illonl$ cost an etra M- u'on admission to the 'ar!, no& that0s /etter than current matinUe 'rices6

• 8M-:.:: This include DC Cit$, (useum isits and mo1ie tic!et9

Strate%y &#' 9nsurin% t"at our isitors *ill "ae a safe $ enjoyablee:7erience.

Tactic L7 Securit$

• 5e &ill ha1e to' o the line securit$ to ensure that our guests eel sae at our esta/lishment.

• isi/le securit$ /uildings in each section o the 'ar! and our main headQuarters inside o the

D.C center.

Tactic L*7 @uest Relations





• Customer ser1ice is out num/er one 'riorit$. 5e &ill ma!e sure our em'lo$ees ha1e the u'most

res'ect or our 1isitors. 5e ensure that that &ill /e !no&ledgea/le, caring, and understanding oour customer0s needs. 5e also 'rice our customer ser1ice on /eing as Quic! and eicient as'ossi/le in e1er$ customer interaction.

• There &ill /e guest relations stands also in each section o the 'ar! to ans&er an$

Questionscom'laints &ithin the 'ar!. (a>or headQuarters &ill /e located at the entrance gates inD.C center.

Tactic L47 Kee'ing the 'ar! clean

•

(ar!ed gar/age and rec$cle /ins• Janitorial sta on the >o/

Tactic LF7 ?andica' Ser1ices

• 5e &elcome all D.C ans and &ant them to en>o$ the 'ar! as much as an$one else6 5e oer

&heelchair rentals in the main entrance o the 'ar! in D.C central. (ost o our rides ourhandica' accessi/le and ha1e handica' ser1ice in each section o our 'ar! &hich is mar!ed onour ma' !e$.

Strate%y &5' O7enin% ;eekend Promotions $ 9ents

Tactic L7 S'ecial #1ents

• S'ecial e1ents &ill /e all throughout the $ear. <or instance, in 2cto/er &e &ill ha1e a 1illain0s

month, /ut -uPeR0s main ocus is on our o'ening &ee!end.

am<10'!0am' Brea!ast &ith the Su'erheroes -!0009

• This &ill /e held at the concert location.

10'!0am' (a!e3A35ish <oundation Parade

11am<127m7 (a!e3A35ish <oundation lunch &ith the Su'erheroes and illains.

11'!0<127m' BAT(A S?25S 85# 5I== DISCSS9

17m<#7m7 Cele/rit$ signings at the D.C. museum

2'!0<!7m7 BAT(A S?25S

5'!0<47m7 BAT(A S?25S

1





/7m7 PARAD#

'!07m7 =ast e1ent o the e1ening, a ire&or! s'ectacular. @uests are &elcomed to 1ie& the dis'la$ inthe concert arena or throughout the 'ar!. It0s an e'erience $ou &on0t &ant to miss6 -100003

Tactic L*7 Cele/rit$ A''earances " Signings

• This &ill /e a un and eciting e'erience or our guests. Signings &ill ta!e 'lace at the D.C

museum rom 3F'm 8'anel st$le autogra'h signing9.

• Christian Bale a''roimatel$8 1 million

• =$nda Carter7 2riginal 5onder 5oman6 a''ro. 50000

• ?enr$ Ca1illM+ 8in contract9

• Ben Alec!M+ 8in contract9

• Christo'her olan M+ 8in contract9

Tactic L47 In Par! Sca1enger ?unt

• 2ur social media team &ill /e t&eeting in real time to gi1e clues as to &here the hidden 'ries

are throughout the 'ar!6

• Pries include7 mo1ies 8DDS9 signed comic /oo!s, 1ideo games, &in a concert, t3shirts, and

more, $ou ha1e to /e on $our smart 'hone in order to ind out6

• Budget7 -50003

Tactic LF7 Are $ou D.C0s Biggest <an6G

• This &ill /e >eo'ard$ li!e game held in one o the sho& areas o the 'ar!. The selected

contestants &ill ha1e to guess a series o D.C tri1ia Questions in order to /e cro&ned theultimate D.C an.. But that0s not all6 The &inner &ill recei1e mo1ie * 'remiere tic!etsor D.C0s Su'erman 1s. Batman YC 'remiere on Jul$ , *+-6 ot onl$ that /ut $ou&ill get the &or!s or the &hole &ee!end6

• The 'ac!age includes7 * 'remiere tic!ets, a limo, hotel and dinner com's or the

&ee!end6• Dou/le Tree ?otel in time sQuareM--+ 'er night1100

• 150 ood com'

• =imo to the 'remiere7 a''ro. !00 for ni%"t

Strate%y &4' (ecome kno*n as a socially res7onsible cor7oration

Tactic L7 @reen (ar!eting

11





• In order to sa1e 'a'er, $our recei'ts &ill /e mailed to $ou so $ou can recei1e directl$ on $our

smart'hone, or com'uter.• Rec$cling cans

• Solar 'o&er

Tactic L*7 Charit$ Associations

• The (a!e3A35ish <oundation7 N?ero or the Da$O 2n o'ening &ee!end onl$ the !ids &ill

come dressed as their a1orite su'erhero. The !ids &ill then 'artici'ate in their o&n 'arade inthe !ids section and ha1e lunch &ith the su'erheroes and 1illains o the 'ar!. At this time the$can ta!e 'ictures and share their stories amongst each other6

• NStom' out the Bull$ingO Cam'aign7 This is an essa$ &riting contests or !ids ages +34 a/out

ho& the$ are against anti3/ulling and i the$ ha1e e1er done an$thing to Nstom' out the /ullies.OThis is a 4 'age essa$ 8dou/le s'ace9 and the to' 4 essa$s &ill /e announced on Saturda$ (a$:th *+-. All 4 contestants &ill recei1e a gold, sil1er and /rone medal at their a&ard ceremon$and each &ill recei1e a NJustice PassO or the da$6

• N5e Can Be ?eroes Cam'aignO #ach $ear D.C. #ntertainments 'ic!s a cause or raise charities

or, so &e &ill donate the 'roceeds o select merchandise and also ta!e donations during theduration o the cam'aign.

Tactic L47 Partner &ith local uni1ersities

• 5e &ant to hel' ensure that each generation has a chance at ulilling their dreams and ecel in

their chosen career 'aths. That is &h$ here at D.C Cit$ &e &ill oer internshi' 'rograms orlocal ni1ersities li!e uinni'iac ni1ersit$, and 'artner &ith them to 'ro1ide them &ith a unand !no&ledgea/le e'erience that the$ can carr$ &ith them or the rest o their lie.

• This 'rogram is oered or a 1ariet$ o college student ma>ors li!e7 art, drama, accounting,

/usiness, mar!eting, communication, 'u/lic relations and more.

Tactic LF7 5e &ill al&a$s ta!e donations or our s'otlight oundations

• 5e /elie1e /eing sociall$ res'onsi/le means gi1ing /ac! to our communities and charities. D.C

Cit$ is 'artnered u' &ith the (a!e3A35ish oundation and &ill al&a$s ta!e donations or them.The$ &ill also ha1e s'otlight charities that can /e ocused on or dierent months as &ell.2'ening &ee!end &ill also /e ta!ing donations or the Stom' out the Bull$ing Cam'aign.

12





4. Timeline'8Please see /ac! o 'a'er to see the 'rint outs o the calendars9

• ,ay 201#' Placements o dri' dri' ad1ertisements, /ill/oards, /us &ra's, tai ca/s, and train

ad1ertisements.

• =uly # 201#7 Fth o Jul$ ad1ertising

• )u%ust 10 201#7 e& Yor! Cit$ lash mo/

• >oember 2/ 201#7 Than!sgi1ing Da$ Parade loat

• ?ecember !1 201#7 e& Year0s #1e s!it

• =anuary 20157 <inalie /oo!ing or cele/rit$ a''earances, T commercialstestimonial0s /egin

• ,arc" 2 20153 Boston lash mo/

• )7ril 2! 20157 Toda$ sho& a''earance

• )7ril 2# 20157 =ate ight Sho& &ith Jimm$ <allon A''earance

• )7ril 2520157 S= A''earance

• ,ay 1<!rd ; <riends, <amil$ and Press 5ee!end

• ,ay /t" 2015 ; @rand 2'ening 5ee!end

13





. (ud%et'

Promotions:

Dou/le Tree ?otel in time sQuareM--+ 'er night1100150 ood com'=imo to the 'remiere7 a''ro. !00 or night

Total8 1550

S'ecial e1ent ire&or!s7 -100003In 'ar! sca1enger hunt-50003Brea!ast &ith the Su'erheroes-!0003Total8 1/000

Total Promotions8 1550

1




[Samantha Zullo, Brigid Peterson, Julia Knodt, Rachel Pere, John Broo!s " #ri!a B$num%Outside Advertisements :

F+ train ads7 111000

regular /ill/oards7 /#0000Bus &ra'7 10000Tai ad7 #5000<lash mo/7 000Balloonloat in 'arade7 10000Ad1ertising in A(C Theaters7 100

Total Outside )dertisements8 12#000

Print:

@ame inormer ; ull color 'age to a''ear *- times 15#55

(aim3 <ull /ac! and &hite 'age 2021/.00Cosmo3 <ull 'age to a''ear - times7 #100

Total in Print 8#15!

Social Media:

T&itter7 M*+,+++ or a 'romoted t&eet a da$ 84 da$s9 !40000<ace/oo!3 0Instagram3 05e/site, as &ell as /log 3 0

ine 3 0

Total in Social ,edia8 !40000

Special vents

Phill$ Fth o Jul$ Jam and @rand <inale <ire&or!s3 2.1 millionYC7 (arc$0s Fth o Jul$ <ire&or!s S'ectacular ; 4 millionBoston Po's <ire&or!s S'ectacular <2.5 million

Than!sgi1ing Da$ Parade <loat 10000

Total in S7ecial 9ents810. ,illion

Cele!rity Appearances

Christian Bale a''roimatel$8 1 million=$nda Carter7 2riginal 5onder 5oman a''ro. 50000?enr$ Ca1illM+ 8in contract9Ben Alec!M+ 8in contract9

1"




[Samantha Zullo, Brigid Peterson, Julia Knodt, Rachel Pere, John Broo!s " #ri!a B$num%Christo'her olan M+ 8in contract9

Total in Celebs81050000 million

Total (ud%et "it#out salaries: $%&' ()*'+,&

-uPe /irm payment 0salaries1

)+,+++ 'er 'ersonTotal8#/0000+2% of profits as a bonus from opening weekend.

Total (ud%et "it# our salaries2 1#24402!

/.9aluation

X Traic on 5e/site.X Social (edia7 =i!es, Ret&eets and ?ashtags.X (easure our 'roit.

Total Sales Profit O7enin% ;eekend Profits

TicketsAdults M-F.:: or *+,+++ 'er da$ 1.0 million

College Students MFF.:: or *,+++ 'er da$ 5#0000

Seniors and @ids A !#. for 15000 7er day 525000

Tickets for 9ntire ;eekend 4.#2 million

Bood -TOT) ;99@9>?3 #.4/ millionSouenirs -TOT) ;99@9>?3 4. million

Parkin% -TOT) ;99@9>?3 1.#! million

=ustice Pass A 1#.# -4 7eo7le3 2.42# million

14





TOT) PROBIT' 822.#2!,illion

DD TEIS IS )> 9STI,)TIO> OB ;E)T ;9 EOP9 TO (RI>G I> OP9>I>G ;99@9>?DD

1





#stimate o Total Sales Proit 2'ening 5ee!end

15

ven t 'u (#et for 6.C. Cit$ofit 7 8oss Su m m ar$

Est imat ed Column1

TAL INCOM E $22,423,000.00

TAL EXPENSES $14,266,023.00

TAL PROFIT $8,156,977.00

$0.00

$5,000,000.00

$10,000,000.00

$15,000,000.00

$20,000,000.00

$25,000,000.00

1 2

TOT)8 PR O9 IT

TOTAL INCOME TOTAL EXPENSES

ESTIMATED

TOTAL INCOME TOTAL EXPENSES





References

Tickets

Adults M-F.:: or *+,+++ 'er da$ M.+:: million

College Students MFF.:: or *,+++ 'er da$ M-F+,+++

Seniors and Kids M4F.:: or -,+++ 'er da$ M-*-,+++

Tic!ets or #ntire 5ee!end M.F:* million

Bood -TOT) ;99@9>?3 MF.:) million

Souenirs -TOT) ;99@9>?3 M.: million

Parkin% -TOT) ;99@9>?3 M.F4: million

=ustice Pass A 1#.# -4 7eo7le3 M*.*F million

TOT) PROBIT M**.F*4 million

1




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Cities 3 Bill/oard Ads Com'an$. 5e/. *F o1. *+4.

htt'7&&&./luelinemedia.com/ill/oard3ad1ertising\.

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Su/&a$ Ads Com'an$. 5e/. * o1. *+4.htt'7&&&./luelinemedia.comsu/&a$3ad1ertising\.

-. Train Ad1ertising in -+ Cities 3 Rail Ad1ertising Com'an$. Train Ad1ertising in -+ Cities 3Rail Ad1ertising Com'an$. 5e/. *- o1. *+4.htt'7&&&./luelinemedia.comtrain3rail3ad1ertising\.

2

d.c. city amusement park

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