dbw publishing webinar dec 2014 part 1 v1.3

[email protected] Publishr.biz

Driving Discoverability,

Engagement, and

RevenueIn The Publishing Industry

(Part 1)


Murray IzenwasserMarketing Practice Lead &

Co-Founder

Biztegra (www.biztegra.com)

[email protected]


is a Marketing and Technology Agency Focused on the Publishing Industry

We also have an online marketing platform for Publishers called

(find out more and book a demo at publishr.biz)


PublishingClientsPublishingClients


Change is Good (?)Your Product

Awareness &

Discoverability

Purchase and

Consumption

Distribution


Drive

Discoverability,

Engagement

and Revenue


Each of you should have 1000(?) fans.

That will automatically purchase every

new book you publish.

The day it publishes.

And (hopefully?) tell people about it.

Your Goal:


The

Question

is:

How?


Modern Marketing


It’s (Still) All About …


Creating a

Modern Web Site


• SEOStructured, Current, & Complete

• Social MediaOptimized Amplification

• Product & ContentEasy, Rich & On-Going

• MobileFully Responsive

• eCommerceMulti-Channel & Comprehensive


Website - Considerations• On-Page SEO

• Structured Data and Authorship

• Responsive Design

• Social Integration

• Author Engagement & Amplification

• Catalog, Cart, & Checkout – multi device

• Email Registration

• Content and Cadence

• User Centric Navigation


• Page Titles

• Page URLs

• Structured Data

• Rich Snippets

• Responsive Design

• Content

• Authorship

• Alt Tags

• Anchor Text

• H1…H4 Headings

• Meta Descriptions

• Page Size

• Page Load Speed

• Time to First Byte

• CSS Optimization

• Image Optimization

• Image Names

• Multimedia Optimization

• Internal Links

• External Links

• Social Signals

• Code Validation

• Duplicate Titles and Content

• URL Redirects

• Canonical URLs

• Outbound Links

• Total Objects

• Total Images

• ‘Nofollow’ Links

• Errors / Not found

SEO*

*not a complete list


• www.schema.org

• http://www.google.com/webmasters/tools/rich

snippets#

SEO – Structured Data/Rich Snippets


Set Up Authorship & Publisher Markup

SEO – Authorship & Publisher Markup


Structured Data


Responsive Website?

Not Responsive!


Responsive Website?

A Little Bit Responsive!


Responsive Website?

Responsive!


Why A Responsive Website?


eCommerce


eCommerce

Why Do You

Need To Be

Selling (Easily)

on Your Site?


Each of you should have 1000 fans.

That will automatically purchase every

new book you publish.

The day it publishes.

And (hopefully?) tell people about it.

Your Goal:


eCommerce

YOUNeed To

Own The

Customer

Relationship


Author Platform ??


Authors’ Platforms !!


You Need To

Amplify Your Authors


PostsTweetsVideosStories

ImagesNewsEvents

…


Create a HUB of

Content.

A Destination.

And Let Your

Authors Create

It For You.

[email protected]

Everyone’s

Asking for the

Share

(But, WHY?)

[email protected]

When Someone Shares

Something Of Yours, That Is A

Big Event.

It Truly Is.

And It Needs To Be Treated As

Such.


SET UP REAL

SOCIAL SHARING

RICH PINSTWITTER CARDSOPEN GRAPH

GOOGLE+

(AMPLIFICATION)


Cadence & Content


Driving Discoverability and Revenue

MODERN WEB SITEAUTHOR AMPLIFICATIONCADENCE & CONTENTECOMMERCESOCIAL SHARING

[email protected]


Don’t Forget:

Driving Discoverability,

Engagement, and

RevenueIn The Publishing Industry

(Part 2)

http://bit.ly/murraywebinarpart2

Discount Code: SOCIALMEDIA40


QUESTIONS?


Murray IzenwasserMarketing Practice Lead &

Co-Founder

Biztegra (www.biztegra.com)

[email protected]

dbw publishing webinar dec 2014 part 1 v1.3

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