dbw-2014
TRANSCRIPT
Maximizing Revenue Potential of Your
Content Assets Through
Innovative Business Models
Sameer Shariff
Founder &
CEO of
Impelsys Inc.
for Digital Book World Conference 2014
We Have Learned A Lot
Phase I: 2008 - 2013
Phase II: 2013 - 2018
Phase III: 2018 onwards
Phase II: 2014 onwards
DISRUPTION &
LEARNING Wondering. Searching.
Discovering.
FINDING YOUR SOUL Exploring. Enhancing.
Experimenting with comfort.
The 2-Phase Revolution
Phase I: 2008 onwards
Phase I: Disruption & Learning
Sameer Shariff
Founder &
CEO of
Impelsys Inc.
for Digital Book World Conference 2014
Phase I: Disruption & Learning
• In 2008, Publishing market
anxious to include eBook as
key offering
• eBooks as alternates for Print
Books
• Conversion of Print Books to
eBooks
• Rise of Distributors and e-
tailers
• eBook sales shoot up
• Mad Rush for “e”
• Afraid to get left behind
eBook Consumption
3 Pillars of Digital: What We
Learnt
Enable further readers’
engagement
Evolve the reading
experience in a social
experience
Enable multi-level
reading paths
Enable new ways to
get the content
Become “retailers“: know
and profile your own
customer
Track market reactions in
real time
Treat literature and
stories as big-data
Measure any kind of
interaction between
content and user
“Publish stuff
that matters”
Tim O'Reilly
Technology Data Content
N Phase II: Finding Your Soul
Sameer Shariff
Founder &
CEO of
Impelsys Inc.
for Digital Book World Conference 2014
Phase II: Finding Your Soul
With Content • becoming software
• driving technology
• enabling learning
• adding value
• bringing people closer
• adding members
• giving the edge
And
• Being unique
This phase will witness you
seeking ways to strengthen your
core strength – your content.
Content
Phase II: As You Get Comfortable
With....
Technology Data Content
Phase II: The Publisher
Becomes....
Need To Experiment
Further: • Leveraging your content
• Leveraging your brands
• Leveraging your distribution
• Leveraging your goodwill
• Leveraging your domain expertise
• Leveraging your captured market
This phase will witness your evolution
from being Publishers to becoming
content companies
Phase II: The Publisher
Becomes....
What will you become? • A media company
• An education company
• A gaming company
• A multi media story teller
• An eLearning company
Examples of
Innovative Business Models
Sameer Shariff
Founder &
CEO of
Impelsys Inc.
for Digital Book World Conference 2014
F&W Media: Like Minded Joy
Created rich, online
book clubs for F&W
verticals
Offers entire subject
collection at a fixed
monthly or annual costs
eBooks support their
corporate strategy of
verticals
Is F+W a publisher or a
media company?
Sesame Street: Yours Forever
Rich, interactive eBooks with
America’s favorite characters
Readers can buy eBooks
from a collection of more
than 150 eBooks
Readers can also
subscribe to the eBooks
on a monthly or annual
basis
Three Years
Top 50 Grossing App
Has helped Sesame round
off a nice publishing program
with all their other media
Sesame Street: Yours Forever
Membership
182,452
Subscriptions
21,202
Revenue
700% growth
379,697
Downloads
Els. Science: All You Can Read
Premium titles for
medical students
Fixed, monthly rates
for entire collection of
high value content
Elsevier moving from
being a publisher to a
software company
supporting decision
making in healthcare
Finding the Right Partner(s)
Sameer Shariff
Founder &
CEO of
Impelsys Inc.
for Digital Book World Conference 2014
The right partner with innovative infrastructure can
help you in your journey from Finding your Soul to
experiencing a rewarding evolution.
Finding the Right Partner(s)
The right partner will also enable you to identify the
potential of your content and empower you with
the right solutions to go ahead and capitalize on it.
Finding the Right Partner(s)
Our Platforms
Content Technology
Our Services
Our Value as a Partner
Any Questions:
Our Vision To make the world a better place by helping spread
knowledge through technology.
Our Mission To be the leader in enabling the global publishing & educational institutions
to deliver online learning.
[email protected] | www.impelsys.com | www.ipublishcentral.com