dbg sole readership dominance nov 2013
TRANSCRIPT
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The Winning EdgeDainik Bhaskar Group
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Source: IRS 12 Q4. AIR figs (000’s)
Top 5 Newspaper Groups of India
DAINIK BHASKAR GROUPPUBLICATION AIR
DAINIK BHASKAR 14416DIVYA BHASKAR 3531DIVYA MARATHI 1024DB STAR 343SAURASHTRA SAM 223BUSINESS BHASKAR 75DNA (JAI-AHMD-INDORE) 69
TOTAL 19681
DAINIK JAGRAN GROUPPUBLICATION AIR
DAINIK JAGRAN 16370NAI DUNIA 1358I NEXT 514MID-DAY ENGLISH 379NAV DUNIA 304MID-DAY GUJARATI 183INQUILAB 160
TOTAL 19268
TIMES OF INDIA GROUPPUBLICATION AIR
TIMES OF INDIA 7645VIJAY KARNATAKA 3553NAVBHARAT TIMES 2633MAHARASHTRA TIMES 1711MUMBAI MIRROR 819ECONOMIC TIMES 735BANGALORE MIRRROR 165SANDHYA TIMES 93AHMD MIRROR 58PUNE MIRROR 57
TOTAL 17239
HT MEDIA GROUPPUBLICATION AIR
HINDUSTAN 12246HINDUSTAN TIMES 3820MINT 224
TOTAL 16290
MALAYALA MANORAMA GROUPPIUBLICATION AIR
MALYAALA MANORAMAA 9760
TOTAL 9760
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Dainik Bhaskar Group largest number of
Sole Readers in the country !!!
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Sole Readership – All India (U+R)
Dainik Bhaskar Group
Dainik Jagran Group HT MediaGroup
Malayala Manorama Group
Times of India Group
128
111
8782
72
Source: IRS 12 Q4. AIR figs (0in Lacs). Sole Readership by periodicity
5
Sole Readership – All India (Urban)
Dainik Bhaskar Group
Dainik Jagran Group Times of India Group
HT MediaGroup
Malayala Manorama Group
8797
6016 5998
4737
2226
Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity
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Sole Readership – All India (Males)
Dainik Bhaskar Group
Dainik Jagran Group HT MediaGroup
Times of India Group
Malayala Manorama Group
8202 8195
6349
4669
3910
Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity
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Sole Readership – All India (Females)
Dainik Bhaskar Group
Malayala Manorama Group
Dainik Jagran Group Times of India Group
HT MediaGroup
4621
4246
2928
25252319
Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity
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Sole Readership – All India (Workforce)
Dainik Bhaskar Group
Dainik Jagran Group HT MediaGroup
Times of India Group
Malayala Manorama Group
57995567
4099
34393152
Workforce= All working individuals, except Students, Housewives, Not working & retired Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity
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Sole Readership – All India (MHI 10k+)
Dainik Bhaskar Group
Times of India Group
Dainik Jagran Group HT MediaGroup
Malayala Manorama Group
3458
3079
2564
21912083
Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity
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Sole Readership - All India (SEC-AB)
Dainik Bhaskar Group
Times of India Group
Dainik Jagran Group HT MediaGroup
Malayala Manorama Group
4211
3604
3131
2814
654
Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity
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Sole Readership - All India (‘NCCS-A’)
Dainik Bhaskar Group
Dainik Jagran Group Times of India Group
HT MediaGroup
Malayala Manorama Group
4642
35493362
2752
1522
Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity
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Sole Readership - All India (‘NCCS-A’ Urban)
Dainik Bhaskar Group
Times of India Group
Dainik Jagran Group HT MediaGroup
Malayala Manorama Group
3860
3244
2688
2452
582
Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity
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Let’s see how Dainik Bhaskar as an individual brand Stack’s up
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Dainik Bhaskar Largest number of Urban sole readers in India
5870
4901
33592955
28582469 2367 2283 2226 2149
Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity
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Dainik Bhaskar Largest number of ‘SEC-A’ sole readers in India
11921114
1086
748705 702
529439 432 405
Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity
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Dainik Bhaskar Largest number of ‘SEC-AB’ sole readers in India
Dainik
Bhask
ar
Dainik
Jagr
an
The T
imes
of In
dia
Hindus
tan
Gujarat
Sam
acha
r
Amar Ujal
a
Anand
a Baz
aar P
atrika
Hindus
tan T
imes
Lokmat
Eenad
u
2841
2602
1656 1637 1595
1188 11871003 978 895
Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity
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Dainik Bhaskar Largest number of ‘NCCS-A’ sole readers in India
Dainik Bhaskar
Dainik Jagran
Hindustan The Times of India
Amar Ujala Malayala Manorama
Gujarat Samachar
Rajasthan Patrika
Lokmat Punjab Kesari
33143104
1597 1591 1524 1522 1521
1080 1063 1059
Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity
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Dainik Bhaskar Largest number of ‘NCCS-A’ Urban sole readers in India
Dainik Bhaskar
Dainik Jagran
The Times Of India
Gujarat Samachar
Hindustan Amar Ujala Hindustan Times
Navbharat Times
Daily Thanthi
Divya Bhaskar
2624
2267
1558
1318 1308
1039 981 921775 767
Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity
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Dainik Bhaskar Largest number of ‘NCCS-A’ Urban sole readers in India
Dainik Bhaskar
Dainik Jagran Malayala Manorama
Hindustan Gujarat Samachar
Mathrubhumi Lokmat The Times of India
Daily Thanthi Amar Ujala
22142151
2083
1537
1340 1304
1217 1180 11521061
Source: IRS 12 Q4. AIR figs (000’s). Sole Readership by periodicity
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Dainik Bhaskar GroupAcross the Nation
The largest newspaper group.Largest number of Sole readers.