DAYS OF SLOVENIAN TOURISM 2017 Kranjska Gora, 17 to 19 October 2017

SLOVENIA FOR 5-STAR EXPERIENCES

The DST (Days of Slovenian Tourism) event is organized in accordance with the strategic

guideline of strengthening integration in the development and marketing of Slovenian tourism

with all major partner institutions active in tourism in Slovenia: The Ministry of Economic

Development and Technology, the Slovenian Tourist Board (STB), the Tourist Association of

Slovenia, the Tourism and Hospitality Chamber of Slovenia, the Catering and Tourism Section at

the Chamber of Craft and Small Business of Slovenia, the Chamber of Mountain Centres –

Chamber of Commerce and Industry of Slovenia, the Association of Slovenian Travel Agencies,

the Slovenian Natural Health Resorts Community, the Slovenian Convention Bureau, the

Association of Tourism Journalists of Slovenia, Economic Interest Group Hiking and Biking, and

others. DST will see several important events take place, such as: the plenary session of DST,

where the highest recognitions in tourism will be awarded, the 64th Catering and Tourism

Assembly, the event called My Country – Beautiful and Hospitable, and the 20th Slovenian

Tourism Forum.

The 2017–2021 Strategy for the Sustainable Growth of Slovenian Tourism sets

important challenges for Slovenian tourism: how to ensure not only good results in the number

of arrivals and overnight stays of foreign tourists in Slovenia but also considerably higher

revenues from the export of travel, and what should be done regarding tourism products in

accordance with the vision of Slovenia as a global green boutique destination for demanding

visitors seeking diverse and active experiences, inner peace, and personal benefits.

Slovenia is a destination for 5-star experiences. In the past foreign visitors’ expectations have

been met and exceeded. In parallel with positioning Slovenia as a "Green. Active. Healthy"

destination and the numerous awards received, the expectations of guests are growing, too. At

the same time, there has been a two-digit increase in the number of arrivals and overnight stays

of foreign tourists in recent years, which puts pressure on the assurance of quality and on

personalised experiences for individuals.

The round-table discussion will focus on all key elements needed for making the leap to higher

value added and a better guest experience. The 20th Slovenian Tourism Forum will present

inspiring examples of creating innovative tourism products for demanding guests and highlight

the examples of good practice of those who dared and succeeded. We want to know it all: when,

why, how, with whom etc. The fact that a good idea can be found in an extremely short time will

be proven by the first all-Slovenian tourism hackathon "Slovenia for 5-Star Experiences"

organised parallel to the plenary and forum parts of the DST.

DST Agenda:

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Wednesday 18 October 2017

9:00 am–10:00 am

11:00 am–12:00 pm

Official visit to the 64th Catering and Tourism

Assembly of Slovenia

Kompas Hotel reception, Kranjska Gora

Press conference

Čaplja hall, Planica Nordic Centre

PLENARY PART Pavilion DST, Planica Nordic Centre

12:00 pm–1:00 pm

1:00 pm–1.40 pm

Registration of participants

Reception at the Nordic Centre Planica

National Measures for 5-Star Experiences - Slovenia

2021

• Opening greeting: Janez Hrovat, Mayor of the

municipality of Kranjska Gora

• Measures for the New Strategic Period 2017-2021

• Zdravko Počivalšek, Minister of Economic Development

and Technology of the Republic of Slovenia

• Marketing of 5-Star Experiences of Slovenia

2018/2019

Maja Pak, M.Sc., Director, Slovenian Tourist Board

1:40 pm–2:10 pm

2:25 pm–2:45 pm

Keynote speaker: dr. Nenad Filipović

IEDC – Bled School of Management

Tectonic Shifts in the Global Business Environment

The internationally renowned lecturer and advisor, whose

activities also include updating business models in numerous

industries, will speak about the ways of increasing value added.

The insights offered through analysis of the tectonic changes in

the global business environment may help us find clearer answers

about necessary measures to be taken at the level of individual

tourism businesses and the industry as a whole.

dr. Dejan Verčič, Head of Department of Communication at the Faculty of Social Sciences of Ljubljana, and partner and knowledge director at Stratkom communication group

X, Y, Z: Tourism in hypermodernity Hypermodernity is time of ever faster speed of social changes

and adjustments, ever bigger obsession with self and selfies, and

nearly universal consumerism. Communication is global,

simultaneous and instantaneous, increasingly of many-to-many,

who rest, enjoy and experience themselves and the world in the

most various possible ways and who are in constant motion.

Where and how can we catch them?

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2:45 pm–3:15 pm Break

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3:15 pm–4:45 pm

Round table: "The goal is clear: 3.7 billion EUR. How

to make the leap to higher added value and better

guest experience?"

The round table discussion chaired by Elen Batista Štader will focus

on all key elements needed for making the leap to higher value

added and a better guest experience. Innovative, boutique

tourist products, satisfied employees in the catering and tourist

industry, and proper management of trends in tourism constitute

necessary breakthrough points. Experts from these fields and a

representative of the State will address all burning issues that are,

besides investments in infrastructure, crucial for the achievement

of the ambitious goal of 3.7 billion euro of revenue from the export

of travels.

• Zdravko Počivalšek, Minister of Economic

Development and Technology of the Republic of

Slovenia

• Mattej Valenčič, Director of Luxury Slovenia

• Nenad Filipović, Ph.D., IEDC – Bled School of

Management

• Petra Stušek, M.Sc., Director of Ljubljana Tourism

• Miloš Cerović, Director General, Hotel Intercontinental

5*, Ljubljana

• Andrej Prebil, Chairman of the Tourism and Hospitality

Chamber of Slovenia

4:45 pm–5:00 pm

Signature of the Declaration on Partnership for the

Sustainable Development of Slovenian Tourism

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5:00 pm–7:30 pm Break / Participation at the closing ceremony of the

64th Catering and Tourism Assembly of Slovenia /

Applicable Skills

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5:30 pm–7:00 pm

APPLICABLE SKILLS (practical contents important for future operation)

Čaplja hall, Planica Nordic Centre

5:30 pm–6:10 pm

Register of accommodation facilities - simplification of

reporting, Zdenka Kajdiž, Agency of the Republic of

Slovenia for Public Legal Records and Related Services, head

of the expert team for the establishment of the Register of

Accommodation Facilities and reporting in tourism

6:10 pm–6:40 pm

6:40 pm–7:00 pm

Operational Plan of Cultural Tourism Marketing

(ONKULT) 2018-2020, Neja Petek, Director of NEA CULPA,

Tourism Marketing Agency

Segmentation - 12 PERSONAS of Slovenian Tourism,

Barbara Zmrzlikar, head of research, Slovenian Tourist Board

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7:30 pm–10:00 pm

"TASTE SLOVENIA" - GALA DINNER EVENT WITH AWARDS

CEREMONY Pavilion DST, Planica Nordic Centre

• Award for outstanding contribution to the

development of Slovenian tourism (Tourism and

Hospitality Chamber of Slovenia)

• Award for lifetime achievements in the hospitality

industry (Chamber of Craft and Small Business of

Slovenia, Tourism and Hospitality Section)

• Award for an outstanding contribution to the

development of a tourist association organisation

(Tourist Association of Slovenia)

• Sejalec 2017 (Slovenian Tourist Board)

• Crystal Triglav 2017 (Association of Tourism Journalists

of Slovenia)

• Crystal Triglav for the personality of 2017, who in

2017 contributed most to the tourist visibility of Slovenia in

the world (DST Organizator)

• Ambassador of Slovenian Tourism 2017 (Ministry of

Economic Development and Technology)

The event will be recorded by RTV Slovenia.

Thursday, 19 October 2017

20th SLOVENIAN TOURISM FORUM Pavilion DST, Planica Nordic Centre

8:30 am–9:00 am

9:00 am–09:05 am

9:05 am–09:25 am

Registration of participants

Reception at the Nordic Centre Planica

Opening address:

Maja Pak, M.Sc., Director, Slovenian Tourist Board

Siniša Topalović, Horwath HTL, Managing Partner

Diagnosis: Slovenian Tourism

Competitive position of current tourism and hospitality sector of

Slovenia in comparison to its regional peers, Austria and Croatia,

based on various business key performance indicators.

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9:30 am–11:30 am

FROM AN IDEA TO THE UNBELIEVABLE

9:30 am–10:00 am Mark Turrell Young Global Leader by World Economic

Forum CEO Vork & Orcasci (Berlin, London)

Scaling: small smart moves for outsized results –

application to innovative tourism products and

services

10:00 am–11:00 am

11.00 am–11:30 am

Moderated discussion with creators of new stories

Saša Arsenović, Maribor Friendly Home

Nataša Potočnik, Enigmarium Escape rooms

Eva Kelih & Bogdan Capuder, Garden Village Bled

Goran Kavs, Zipline Bovec Učja

Moderator: Matej Golob, CorpoHub

Creative audience

Matej Golob, CorpoHub

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11:30 am–12:30 am Lunch

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12:30 pm–2:00 pm

CULTOURISM

12:30 pm–1:00 pm Niko Slavnić, Ph.D. – entrepreneurs, business angel,

investor

(InYourPocket & The Slovenia)

Best Practices, Innovations and Trends in Cultural

Tourism

1:00 pm–2:00 pm Moderated discussion with distinguished guests

Morena Milevoj, Istria Inspirit, IRTA d.o.o.

Gojko Zupan, M.Sc., Cultural Heritage Directorate at the

Ministry of Culture

Neja Petek, Director of NEA CULPA, Tourism Marketing

Agency

Igor Jurišič, Hostelling International Slovenia

Moderator: Matej Golob, CorpoHub

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2:00 pm–2:30 pm Break

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2:30 pm–4:30 pm

WHAT IS THE CAUSE OF A (TOURISM) HACKATHON?

2:30 pm–2:40 pm

2:40 pm–3:30 pm

Introduction: Daniela Bervar Kotolenko, MBA, CorpoHub

Creating innovative tourism products at a hackathon

Pitches from the winning hackathon teams and ideas in

front of the audience (4 winning teams)

3:30 pm–4:30 pm

Summary of creation of innovative tourism products –

moderated discussion with members of the hackathon

jury and drafting conclusions of the 20th Slovenian

Tourism Forum

Moderator: Matej Golob, MBA, CorpoHub

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Wednesday, 18 October and Thursday, 19 October 2017 Kranjska Gora, Hotel Kompas, The multi-purpose conference hall

18 October

from 9:00 am

– 19 October

to 4:30 pm

Tourism Hackathon

This is a competition in innovation or a two-day marathon, whose

participants are divided into small teams in order to solve business

challenges that they later try to implement in their business

environment. At the DST the challenge set to the teams, consisting

of representatives of four macro destinations – the Alps, the

Mediterranean, the Thermal Pannonian Plain, and Central Slovenia with

Ljubljana – will be to design innovative tourism solutions or

products with higher value added.

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Event facilities

This year's Days of Slovenian Tourism will take place in Kranjska Gora and partly also in the

Nordic Center Planica. There is a transfer between both locations for all participants.

PLANICA NORDIC CENTRE

KRANJSKA GORA