Daybreak Crisis Recovery CenterReaching Out and Expanding

Awareness

Daybreak Crisis Recovery CenterReaching Out and Expanding

Awareness

Julie Skinner

The HistoryThe History

Began in 1994 after a young girl’s rape After going to hospital, found there was

no crisis clinic in area Rhonda Hardagree

Social service agent Founded Daybreak Crisis Recovery Center

First provided only SART (Sexual Assault Response Team)

Now respond to seven counties across Alabama

Began in 1994 after a young girl’s rape After going to hospital, found there was

no crisis clinic in area Rhonda Hardagree

Social service agent Founded Daybreak Crisis Recovery Center

First provided only SART (Sexual Assault Response Team)

Now respond to seven counties across Alabama

ProblemsProblems

Awareness Want to get word out do not want to lose confidentiality Often there are negative stigmas attached

Lack of response According to RAINN, 60% of rapes are not reported to

the police 10% of all rape victims are male, who are less likely

than females to report a rape or sexual assault

Awareness Want to get word out do not want to lose confidentiality Often there are negative stigmas attached

Lack of response According to RAINN, 60% of rapes are not reported to

the police 10% of all rape victims are male, who are less likely

than females to report a rape or sexual assault

GoalsGoals

Raise awareness of the importance of treatment (according to RAINN)…

3 times more likely to suffer from depression 6 times more likely to suffer from post-traumatic

stress disorder 13 times more likely to abuse alcohol 26 times more likely to abuse drugs 4 times more likely to contemplate suicide

Raise awareness of the importance of treatment (according to RAINN)…

3 times more likely to suffer from depression 6 times more likely to suffer from post-traumatic

stress disorder 13 times more likely to abuse alcohol 26 times more likely to abuse drugs 4 times more likely to contemplate suicide

AudienceAudience

The Obvious women under 30 women on campuses

The Not So Obvious men of all ages children 9-12 parents of children

The Obvious women under 30 women on campuses

The Not So Obvious men of all ages children 9-12 parents of children

How to reach out…How to reach out…

Reserve funding for advertising in young adult magazines

80% of rapes and sexual assault victims are <30

Speak at college campuses in Alabama

College-aged women are 4x more likely

Reserve funding for advertising in young adult magazines

80% of rapes and sexual assault victims are <30

Speak at college campuses in Alabama

College-aged women are 4x more likely

StrategiesStrategies

Educate about the national and local statistics to middle and high school students

Make topics less scary and shameful, more open

Speak at assemblies Design pamphlets with facts, figures, and

hotline numbers Self-defense classes

Educate about the national and local statistics to middle and high school students

Make topics less scary and shameful, more open

Speak at assemblies Design pamphlets with facts, figures, and

hotline numbers Self-defense classes

StrategiesStrategies

Advertise Local newspapers,

magazines,football programs, yearbooks

Flyers at hospital Billboard Monthly newsletters to counselors

Advertise Local newspapers,

magazines,football programs, yearbooks

Flyers at hospital Billboard Monthly newsletters to counselors

CalendarCalendarActivities

Month Days Hours

Speaking at

Schools

August - May, monthly

Fridays 2:00 - 3:00 p.m.

Billboard

August - December

All All

Advertising

January - May

Weekends (Magazines and Newspapers)

N/A

BudgetBudget

Yearly Budget: $13,000Yearly Budget: $13,000News Adv

15%

Mag Adv27%

Newsletters2%

Billboard39%

Pamplets2%

Assemblies15%

News AdvMag AdvNewslettersBillboardPampletsAssemblies

Evaluating the EffortEvaluating the Effort

Response Use surveys to see if more victims are

seeking help Hospital stats Victims being counseled Change in National Statistics

Response Use surveys to see if more victims are

seeking help Hospital stats Victims being counseled Change in National Statistics

Julie Skinner

Thanks to…Thanks to…

RAINN.org (Rape, Abuse, Incest National Network)

Daybreak Crisis Recovery Center (specifically Trace Fleming-Smith, Community Programs Manager and Steve Robertson, Special Investigator.

RAINN.org (Rape, Abuse, Incest National Network)

Daybreak Crisis Recovery Center (specifically Trace Fleming-Smith, Community Programs Manager and Steve Robertson, Special Investigator.