Fashion WritingDay 3

What book are you reading?

Tell me one piece of news from the past week

Jagger Interview 1 http://youtu.be/oEmIiqhtGqQ Jagger Interview 2 http://www.youtube.com/watch?

v=DB_XLVAleP4Beatles press conferencehttp://youtu.be/aw_kftFdF18?

t=1m19sCharlie Veitch http://youtu.be/4sbTm-XShZ8?t=56Tories (set up) http://youtu.be/LAIX1ANHyY4sQ&As http://youtu.be/7gv0iKaQUN8

Class activity: PRESS CONFERENCE

4 students will be a new radical design team brought in

to the House Of Herioti to refresh the brand.

The rest of the class will interview them.

1 question each. In no particular order.

ALL YOU KNOW IS THAT THEY ARE NEW FACES WITH VERY LITTLE PREVIOUS EXPERIENCE

find out what you can…if your question is asked have another 2 or 3 ready

"It is a cruel irony that, just as commercialised youth culture seems everywhere – appealing to all ages, and making untold millions for media corporations – the demographic on which this was once based is being excluded from society. Without financial power or overt political affiliations, young people are too often ignored in this costive age.” Jon Savage Jan 2014

COSTIVE = adjective 1 constipated.

2 slow or reluctant in speech or action; unforthcoming: if he did ask her she would become costive

STINGY – as in tight-assed, mean, materialistic

What is a demographic?

Demographic helps shape media.

Guess the demographic:

Strictly…

The Guardian…

BBCR1…

Youtube…

Dazed…

Waterloo Road…

How To Look Good Naked…

The Skinny…

Jocks & Nerds

Commercialised youth culturefashionmusic

languageonline content

mediaeducation?

Northern Soul Nights Edinburgh… recently

• 1940s – bobbysoxers

• 1940s – swing (jazz)

German Swing Kids!

• 1940s – zoot suiters• http://invention.smithsonian.org/centerpieces/whole_cloth/u7sf/u7materials/cos

grove.html

• 1950s – beats, ‘beatniks’

The creators: kerouac/corso/ginsberg

• 1950s – beats, ‘beatniks’

The ‘look’

• 1950s – rocknrollers, Teddy Boys/Girls

• 1960s – Modernists (Mods)

Jean Seberg

French New Wave films

• 1960s – Modernists (Mods)

Miles Davis – modern jazz

“Mods came about because instead of doing the " norm ", which at the time was listen to Rock and roll and ride greasy motorbikes.

Instead of leathers, they looked at the Italian boys who were wearing suits and listening to JAZZ. The only affordable transport that might have some protection for a suit also came from Italy and the scooter was adapted.

Lights and mirrors was a fad that only lasted a year and those with trad scooters adorn period acssesories, that came from the years they were popular.

By the late 60`s, the first mods had moved on in keeping with the Modern way of thinking and those that fronted the movement were now using cars. The mini cooper or if they had some money an e-type Jag would be the car to be seen with....

Not many lights in these pictures from 1965?

“The real cool mods of 65 were using, err, whats this then? A JEEP!"

“My point is, what excactly is modern about replicating a 45 year old trend? The real cool cats of the day kept thinking modern and dropped the mod uniform of a parker and suit and went skin... and the story continues.

So to put it on a knifes edge, who are the real mods of the 80`s Hip hoppers? Rappers?

Food for thought ehh?"

From an online conversation on modernvespa discussion board 2007

• Hippies• Rockers• Skins• Suedeheads• Glamkids• Northern Soul• Hooligans• Punks• Oi!• New Romantics• Scene Kids• Post Punk• Metal• Goth• Teenyboppers

• Ravers• Grunge• Britpop• B- Boy/Girl• Hiphop• D&B• Jungle• Grime• Black Power• Yippies• Two Tone• New Psychedelics• Psychedelic Skinheads• Loungecore• Disco

YOUTHCULTS

DO TEENAGERS STILL ‘EXIST’?IS IT IMPORTANT FOR TEENAGERS/YOUNG PEOPLE TO HAVE A

SEPARATE IDENTITY?WHAT DEFINES YOUR GENERATION?

WHAT MOMENTS/EVENTS DEFINE YOUR GENERATION?WHO DEFINES YOUR GENERATION?WHAT IS THE SOCIETAL CONTEXT OF YOUR GENERATION?IE:WHO’S IN POWER? WHAT’S HAPPENING? WAR? TECHNOLOGICAL

ACHIEVEMENTS? SCIENTIFIC ADVANCEMENTS? MEDICAL ADVANCEMENTS? QUALITY OF LIFE? LENGTH OF LIFE? NEW IDEAS? WHERE YOU LIVE? WHAT WILL HAPPEN TO YOU?

HUGS/FESTIVALS/SINGALONGS/APATHY/LIVEANDLETLIVE/IMPOTENT ANGER/TRAVEL/CASUALNESS/HOPELESSNESS/MATERIALISTIC/STARSTRUCK/INFO-EXPLOSION/WANT-IT-FOR-FREE/IGNORANT/PEACE-LOVING/BIGOTED/SPORTSWEAR…

ADD TO THIS LIST…

Claim back your birth right

List 5 fashions inspired by or created by young people in the past decade.

Can be ‘cultural’ fashions, not just clothes.

YOU MAY GOOGLE…

Assignment…INTERVIEW A CLASS MEMBER ON

INSPIRATIONS AND ASPIRATIONS200 WORDSINCLUDE BACKGROUND/FACTS &

OPINIONEMAIL TO TIMT.Brinkhurst@hw.ac.uk by thursday

INTERVIEWER

RESEARCH YOUR INTERVIEWEE.

LOOK AT BACKGROUND, WHERE FROM, LOOK FOR CLUES.

EXAMINE THEIR STYLE.

PREPARE YOUR QUESTIONS CAREFULLY. MAKE SURE THEY ARE INTERESTING QUESTIONS.

REMEMBER TO GET THE BASICS: DOB/WHERE FROM/PARENTS OCCUPATION.

DECIDE IF YOU ARE GOING FOR THE PROVOCATIVE APPROACH (BE GENTLE!) OR THE LULL THEM INTO A FALSE SENSE OF SECURITY APPROACH.

INTERVIEWEE

DECIDE WHAT YOUR INTERVIEW GOAL IS AND REFINE YOUR QUESTIONS.

DECIDE WHAT YOU WILL EXPAND ON AND WHAT YOU WON’T.

MAKE SURE YOU KNOW WHAT YOU ARE TALKING ABOUT.

BE INTERESTING.

KNOW YOUR INSPIRATIONS.

IF YOU DECIDE TO BE ENIGMATIC MAKE SURE YOU ARE STILL GIVING GOOD INTERVIEW.

Next week (6th Feb) journalist Neil Cooper will give a talk. Think of questions to ask him – take advantage of having a real and very experienced arts journalist giving his time for you.

1. Following week (13th Feb) you will be doing research & building towards Camden campaign:

Collate a list of industry publications, blogs, zines and get email contacts for all. If possible find a name.

ALSO collate a list of publications and online media which have fashion departments or which publish fashion articles.

These lists should be aimed at the Camden project but needn’t be exclusively London based.

These lists should pertain to modern fashion with a youth bias but not exclusively so.

Compile these lists in a PC/Mac address book and divide them up in a way that makes sense to you.

We will compile a database for the press release.

2. You will receive feedback via email about your interviews and you will rewrite the interviews and finesse them ready for the next week (20th Feb)

INTERVIEWER

ARTJOMS SALIGINS

JADE MORDENTE

ISLAY PICKUP

AMY ROBINSON

CLAIRE WHITHAM

ALIX PICKEN

ZOE MCARTHUR

JADE FOTHERINGHAM

AUSRA MAROZAITE

HANNAH THOMPSON

SERENA PORTA

INTERVIEWEE

STEPHANIE BAIN

TATIANA COCKBURN-ALDANA

NIAMH DONOGHUE

HAMISH DUDA

LAUREN GIBSON

LAUREN HAY

NICOLLE HORSBURGH

LAURA IVORY

TANISHA LALL

ALEKSANDRA NIKITINA

ANNIE HALL

INTERVIEWEE

CLAIRE WHITHAM

ALIX PICKEN

AUSRA MAROZAITE

JADE FOTHERINGHAM

AMY ROBINSON

SERENA PORTA

ISLAY PICKUP

HANNAH THOMPSON

ARTJOMS SALIGINS

ANNIE HALL

ZOE MCARTHUR

INTERVIEWER

STEPHANIE BAIN

TATIANA COCKBURN-ALDANA

NIAMH DONOGHUE

HAMISH DUDA

LAUREN GIBSON

LAUREN HAY

NICOLLE HORSBURGH

LAURA IVORY

TANISHA LALL

ALEKSANDRA NIKITINA

SERENA PORTA