day 2 intro slide fr com score
DESCRIPTION
TRANSCRIPT
Richard A. Spires
• Chief Information Officer of the DHS: 2009 – Present
• Deputy Commissioner of Operations Support and IRS CIO: 2004 – 2008
• The Department of Homeland Security was formed in 2002 in response to September 11 attacks on the United States.*
• 40% of visitors to DHS.gov come from Europe, Asia and Latin America as many visit USCIS.gov and State.gov in search of immigration information and documentation.
comScore DHS.gov Profile
• Chief Information Officer of the DHS: 2009 – Present
• Deputy Commissioner of Operations Support and IRS CIO: 2004 – 2008
Many of the top searches to DHS.gov include searches for jobs with the DHS and TSA.
Dr. Mohamed Reda
• Founder of the Information Technology Export Community (ITEC): 2008 – Present
• The Middle East and Africa have seen a constant, steady growth in total Internet users since November 2009, reaching just over 111 million users in November 2010.
• Career Services and Photos saw some of the biggest year-over-year gains at nearly 30% each, as over 20 different categories saw double digit gains in the Middle East and Africa.
* ITECEgypy.org: “About Us”* InternetWorldStats.com: “Internet Usage in Africa”
Social Network-
ing
Photos General News
TV Career Services
0.0
20.0
40.0
60.0
80.0
100.0 Population Reached
2009 2010
+5%+28%
+10%+30%+17%
5© comScore, Inc. Proprietary and Confidential.
comScore Customer Knowledge Platform: A granular 360° view of the multitude of online activities
Designed to be representative of the total online population.TRUSTe certified for information privacy & security.
6© comScore, Inc. Proprietary and Confidential.
In 1996, 2/3 of the world’s Internet population was in the US, yet today Asia Pacific is the largest region.
Many emerging regions are likely to bypass old modes, skipping dial-up to go straight to broadband, making multimedia, video, and collaborative content immediately accessible.
Early adoption of mobile web in addition to PC web will likely be popular in many of these high-growth areas.
17%
8%
7%
40%
28%
Middle East - Africa
Europe
North America
Asia Pacific
Latin America
Distribution of Worldwide Internet AudienceDistribution of Worldwide Internet Audience
1996 2010
66%
15%
34%
85%
US Internet Population vs. Rest of the WorldUS Internet Population vs. Rest of the World
Rest of the World
US
The US Is No Longer the Center of the Online Universe
Source: comScore World Metrix, April 2010
7© comScore, Inc. Proprietary and Confidential.
A Day in the Life of the Digital Consumer
Source: comScore April 2010
In a typical month the average US internet user: Spends 32.6 hours online – roughly an hour a day.
This is an 11% increase year over year. Goes online 74 times during the month Consumes more than 2,700 pages of content
The internet has enabled a number of behaviors that change the way people shop, play, transact, and consume information.
0%20%40%60%80%
79%62% 58%
38%
Social Networking: Facebook is now the #1 site in the US in
terms of page views and #4 in total audience Facebook alone now accounts for
7.5% of a person’s time spent online.
Twitter’s US audience has grown 140% vs. year ago to 22 million visitors and it now ranks among the top 50 US web properties
8© comScore, Inc. Proprietary and Confidential.
A Day in the Life of the Digital Consumer
Source: comScore April 2010
Smartphone UsageOnline Video
Viewing
The average online video viewer watched 12.3 hours of video in March, up 125% vs. year ago.
The number of Smartphone users has increased 78% to 45 million in the past year.
Smartphone adoption is soaringOTT video penetration exceeds 80%
9© comScore, Inc. Proprietary and Confidential.
A Day in the Life of the Digital Consumer
Source: comScore qSearch 2.0, April 2010
203,558
217,673
Apr-09 Apr-10
8.2
8.7Unique
searchers increased by
6.9%
Unique Searchers (000)Searches per
Usage Day
More searches per Usage Day
Consumers are increasingly reliant on search