day 1 template - iab.it · news ooh tv cinema mags deskt op radio mobile. ivan mazzoleni...
TRANSCRIPT
Intentionto buy+57%
Brand Activity+103%
Microsoft Multiscreen Strategy for Samsung
ATIV Book 9Lite
Fluid & Immersive
Adv Recognition+4 pti%Adv Awareness+5 pti%Intention to buy+ 12 pti%
Adv Recognition+8 pti%Adv Awareness+4 pti%Intention to buy+ 5 pti%
Nissan Qashqai
27 26 83 49
84
5
Advrecognition
Adv awaaided
Brand awaaided
ITB Top 2
33 31 82 43
45
12
Advrecognition
Adv awaaided
Brand awaaided
ITB Top 2