day 1 schedule · authentic brand storytelling: a conversation w/ hershey canada hershey canada...
TRANSCRIPT
DAY 1 SCHEDULE Time Session Title Host / Speaker
9:00 AM This Year in Social Media: Top Stories, Memes and Moments of 2019
Michelle Pinchev of Pinch Social & Social Media Week Toronto
9:20 AM The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
Carlos Gil
10:20 AM Break | Book Signing with Carlos Gil
10:40 AM Facebook Canada Presents: Good for the World Leanne Gibson, Facebook Canada
11:15 AM 5G: How to Prepare for a Richer Social Web The Globe and Mail
11:55 AM How to Produce for Ad Resistant Eyeballs Presented by Blue Ant Plus
12:20 PM Reset & Relax! Hoame Meditation 12:30 PM Lunch Break
1:30 PM Panel: Influence To Aspire To, Featuring Donté Colley, Alysha Newman & Scott McGillivray
Presented by CBC Toronto With Dwight Drummond & Guests
2:15 PM Becoming Carrie Dragshaw: Social Media Lessons from an Accidental Drag Queen
Dan Clay, with blogTO's Deepa Prashad
3:00 PM Break | Meet Carrie Dragshaw & Deepa Prashad
3:20 PM LinkedIn Canada: Marketing Trends for the Contrarian Marketer Jeff Lancaster, LinkedIn Canada
3:50 PM Panel: Champion Brand Partnerships: Riding the Raptors Wave to Victory
Presented by Rakuten, featuring McDonald's Canada, Tangerine & Sun Life
4:30 PM The Voice of The Raptors: A Conversation with Matt Tierney The Toronto Raptors
7:30 PM Opening Night Party – Hosted by Pinch Social at the Thompson Hotel
DAY 2 SCHEDULE Time Session Title Host / Speaker
9:00 AM Vulnerability and Vision in The Age of Social Media Eva Redpath with Bee Quammie
9:30 AM AI and Social Media: How We are No Longer in Control Social Chain's Steven Bartlett
10:15 AM Break | Networking + Meet Steven Bartlett
10:30 AM Community First with Socialbakers & Cossette Presented by Socialbakers
11:00 AM Think Forward 2020: The Social Trends Brands Need to Know We Are Social's Coby Shuman
11:30 AM Challenge Accepted: Engagement Strategies that Drive ROI
Featuring Endy, Knix and Mejuri Hosted by Pinch Social
12:15 PM Lunch Break
1:15 PM Twitter Canada: Win Big With Launches Michelle Slater, Twitter Canada
2:00 PM Stop advertising. Start inspiring. Pinterest Canada
2:30 PM The Power of Inclusion: From Sikh to Superfan
Nav "Superfan" Bhatia with CBC Toronto's Marivel Taruc
3:10 PM Break | Meet Superfan
3:30 PM The Pros Guide to TikTok: A New Era of Video Marketing
Presented by TikTok, with Eric Struk and others
4:15 PM The Appeal of the Real: From Online to Offline (and back again!) Hosted by Ramona Pringle & Guests
DAY 3 SCHEDULE Time Session Title Host / Speaker
9:00 AM Big Impact, Small Budget: Do More with Less
Featuring Children’s Wish Foundation, Oceana, George Brown College, Pathways to Education & SKETCH Working Arts
9:45 AM The World Is Young: Capturing the Attention of Today's Youth VICE Canada
10:20 AM Break | Networking + Recharge
10:35 AM Authentic Brand Storytelling: A Conversation w/ Hershey Canada Hershey Canada
11:00 AM Newsgramming: Delivering the Headlines via Instagram CBC Toronto
11:40 AM This is Your Brain on Social Media Hoame, with Pinch Social's Elle Bulger 12:15 PM Lunch Break
1:00 PM Reaching Your Audience - Despite the Algorithms Hosted by the Creative Innovation Studio
1:45 PM Create for Impact: AR(e) You Paying Attention? Snapchat Canada
2:20 PM Delivering Real Business Outcomes with Paid Social Presented by AdParlor
3:00 PM Break | Networking + Recharge
3:15 PM Deepfake, Data and Robots, Oh My: The Future of AI & Social Media Martin Waxman & Dr. Alex Sévigny
4:00 PM The Future of Sports is Electronic: What Digital Marketers Need to Know about eSports
OverActive Media's Mike Armstrong
6:30 PM Paid Social in 2020: What Marketers Need to Know All Access Exclusive - RSVP Only
Featuring Facebook, Shopify, Twitter and Adparlor - Hosted by BrainStation Toronto