day 1 schedule · authentic brand storytelling: a conversation w/ hershey canada hershey canada...

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DAY 1 SCHEDULE Time Session Title Host / Speaker 9:00 AM This Year in Social Media: Top Stories, Memes and Moments of 2019 Michelle Pinchev of Pinch Social & Social Media Week Toronto 9:20 AM The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI Carlos Gil 10:20 AM Break | Book Signing with Carlos Gil 10:40 AM Facebook Canada Presents: Good for the World Leanne Gibson, Facebook Canada 11:15 AM 5G: How to Prepare for a Richer Social Web The Globe and Mail 11:55 AM How to Produce for Ad Resistant Eyeballs Presented by Blue Ant Plus 12:20 PM Reset & Relax! Hoame Meditation 12:30 PM Lunch Break 1:30 PM Panel: Influence To Aspire To, Featuring Donté Colley, Alysha Newman & Scott McGillivray Presented by CBC Toronto With Dwight Drummond & Guests 2:15 PM Becoming Carrie Dragshaw: Social Media Lessons from an Accidental Drag Queen Dan Clay, with blogTO's Deepa Prashad 3:00 PM Break | Meet Carrie Dragshaw & Deepa Prashad 3:20 PM LinkedIn Canada: Marketing Trends for the Contrarian Marketer Jeff Lancaster, LinkedIn Canada 3:50 PM Panel: Champion Brand Partnerships: Riding the Raptors Wave to Victory Presented by Rakuten, featuring McDonald's Canada, Tangerine & Sun Life 4:30 PM The Voice of The Raptors: A Conversation with Matt Tierney The Toronto Raptors 7:30 PM Opening Night Party – Hosted by Pinch Social at the Thompson Hotel

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Page 1: DAY 1 SCHEDULE · Authentic Brand Storytelling: A Conversation w/ Hershey Canada Hershey Canada 11:00 AM Newsgramming: Delivering the Headlines via Instagram CBC Toronto 11:40 AM

DAY 1 SCHEDULE Time Session Title Host / Speaker

9:00 AM This Year in Social Media: Top Stories, Memes and Moments of 2019

Michelle Pinchev of Pinch Social & Social Media Week Toronto

9:20 AM The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

Carlos Gil

10:20 AM Break | Book Signing with Carlos Gil

10:40 AM Facebook Canada Presents: Good for the World Leanne Gibson, Facebook Canada

11:15 AM 5G: How to Prepare for a Richer Social Web The Globe and Mail

11:55 AM How to Produce for Ad Resistant Eyeballs Presented by Blue Ant Plus

12:20 PM Reset & Relax! Hoame Meditation 12:30 PM Lunch Break

1:30 PM Panel: Influence To Aspire To, Featuring Donté Colley, Alysha Newman & Scott McGillivray

Presented by CBC Toronto With Dwight Drummond & Guests

2:15 PM Becoming Carrie Dragshaw: Social Media Lessons from an Accidental Drag Queen

Dan Clay, with blogTO's Deepa Prashad

3:00 PM Break | Meet Carrie Dragshaw & Deepa Prashad

3:20 PM LinkedIn Canada: Marketing Trends for the Contrarian Marketer Jeff Lancaster, LinkedIn Canada

3:50 PM Panel: Champion Brand Partnerships: Riding the Raptors Wave to Victory

Presented by Rakuten, featuring McDonald's Canada, Tangerine & Sun Life

4:30 PM The Voice of The Raptors: A Conversation with Matt Tierney The Toronto Raptors

7:30 PM Opening Night Party – Hosted by Pinch Social at the Thompson Hotel

Page 2: DAY 1 SCHEDULE · Authentic Brand Storytelling: A Conversation w/ Hershey Canada Hershey Canada 11:00 AM Newsgramming: Delivering the Headlines via Instagram CBC Toronto 11:40 AM

DAY 2 SCHEDULE Time Session Title Host / Speaker

9:00 AM Vulnerability and Vision in The Age of Social Media Eva Redpath with Bee Quammie

9:30 AM AI and Social Media: How We are No Longer in Control Social Chain's Steven Bartlett

10:15 AM Break | Networking + Meet Steven Bartlett

10:30 AM Community First with Socialbakers & Cossette Presented by Socialbakers

11:00 AM Think Forward 2020: The Social Trends Brands Need to Know We Are Social's Coby Shuman

11:30 AM Challenge Accepted: Engagement Strategies that Drive ROI

Featuring Endy, Knix and Mejuri Hosted by Pinch Social

12:15 PM Lunch Break

1:15 PM Twitter Canada: Win Big With Launches Michelle Slater, Twitter Canada

2:00 PM Stop advertising. Start inspiring. Pinterest Canada

2:30 PM The Power of Inclusion: From Sikh to Superfan

Nav "Superfan" Bhatia with CBC Toronto's Marivel Taruc

3:10 PM Break | Meet Superfan

3:30 PM The Pros Guide to TikTok: A New Era of Video Marketing

Presented by TikTok, with Eric Struk and others

4:15 PM The Appeal of the Real: From Online to Offline (and back again!) Hosted by Ramona Pringle & Guests

Page 3: DAY 1 SCHEDULE · Authentic Brand Storytelling: A Conversation w/ Hershey Canada Hershey Canada 11:00 AM Newsgramming: Delivering the Headlines via Instagram CBC Toronto 11:40 AM

DAY 3 SCHEDULE Time Session Title Host / Speaker

9:00 AM Big Impact, Small Budget: Do More with Less

Featuring Children’s Wish Foundation, Oceana, George Brown College, Pathways to Education & SKETCH Working Arts

9:45 AM The World Is Young: Capturing the Attention of Today's Youth VICE Canada

10:20 AM Break | Networking + Recharge

10:35 AM Authentic Brand Storytelling: A Conversation w/ Hershey Canada Hershey Canada

11:00 AM Newsgramming: Delivering the Headlines via Instagram CBC Toronto

11:40 AM This is Your Brain on Social Media Hoame, with Pinch Social's Elle Bulger 12:15 PM Lunch Break

1:00 PM Reaching Your Audience - Despite the Algorithms Hosted by the Creative Innovation Studio

1:45 PM Create for Impact: AR(e) You Paying Attention? Snapchat Canada

2:20 PM Delivering Real Business Outcomes with Paid Social Presented by AdParlor

3:00 PM Break | Networking + Recharge

3:15 PM Deepfake, Data and Robots, Oh My: The Future of AI & Social Media Martin Waxman & Dr. Alex Sévigny

4:00 PM The Future of Sports is Electronic: What Digital Marketers Need to Know about eSports

OverActive Media's Mike Armstrong

6:30 PM Paid Social in 2020: What Marketers Need to Know All Access Exclusive - RSVP Only

Featuring Facebook, Shopify, Twitter and Adparlor - Hosted by BrainStation Toronto