Dawn of Mass CultureChapter 8 Section 4

Dawn of Mass Culture American Leisure – The amount of time

Americans had will increase as Progressive Reforms allow workers a shorter work week.

They sent their time in a variety of pursuits. Amusement Parks – Coney Island Bicycling Tennis Roller Skating

Bicycling Liberates Women Changes in Clothing Styles

Bicycling demanded that women change their attire to more cycle-friendly clothing.

Gone were the corsets and long full skirts Women wore tailored blouses and split skirts

Changes in Chaperoning Practices Susan B. Anthony “Bicycling has done more to

emancipate women than anything else in the world. It gives women a freedom and self-reliance.”

Refreshments at the Turn of the Century Hershey’s Chocolate Bars, 1900 Coca-Cola, 1886

John S. Pemberton, Atlanta Pharmacist

Headache cure Ingredients – Peruvian coca and

African cola nuts http://www.thecoca-colacompany.com/presscenter/presskit_120_image

_library.html

Pepsi-Cola, 1896 Calab D. Bradham

http://www.thecoca-colacompany.com/presscenter/img/image120/lg_hilda_clark.jpg

SPECTATOR SPORTS Boxing

John L. Sullivan – 1st Heavyweight Boxer James J. “Gentleman Jim” Corbett

Baseball Started in the 1840’s Formation of National League, 1876, and American

League, 1903 First World Series, 1903

Boston Pilgrims defeat the Pittsburg Pirates Negro National and American Leagues Formed

Baseball

http://inventors.about.com/library/inventors/blbaseball.htm

http://www.baseball-almanac.com/ws/yr1903ws.shtml

Boston Americans (5) vs. Pittsburgh Pirates (3) Did you know that during Game 5 of the 1903 World Series,

the Boston Americans hit five (5) ground-rule triples due to an oversized crowd?

Players from Boston received $1,182.00 each for the series. Players from Pittsburgh lost the series yet received $1,316.25 each — thanks to the team owner giving his share of the gate receipts to the players.

Bill Dinneen started four (4) of the eight (8) games, completed all four (4) of his starts, won three (3), had two (2) shutouts and later became an American League umpire.

http://www.baseball-almanac.com/ws/yr1903ws.shtml http://www.baseball-almanac.com/ws/wsmenu.shtml

1903 World Series

Going to the Show Mass Entertainment Expands:

Improved Railroad Transportation New Media Technology – Motion Pictures

Live Performances Serious Drama – Shakespearean Tragedy Melodramas – Improbable plots, doomed heroes and heroines,

and happy endings at the last minute Vaudeville – Song, dance, slapstick comedy, chorus lines.

Something to attract everyone. Circus – Barnum & Bailey Minstrel Shows – exaggerated imitations of African-Americans

http://xroads.virginia.edu/~MA02/easton/vaudeville/vaudeville.html

Grand Theatre in Buffalo, NY around 1900

Click link below to visit this interactive site

RAGTIME: A blend of African-American spirituals and European musical forms

Began in 1880’s in the South

Scott Joplin – “Maple Leaf Rag”

Helped in the development of Jazz

http://www.scottjoplin.org/biography.htm

THE SILVER SCREEN The Great Train Robbery, 1903 The Birth of a Nation, 1915

Use pioneering bold new techniques, such as close-ups, fade-outs, and blockbuster scenes

Film glorified the KKK and portrayed African Americans in a negative light.

Protested by the NAACP Silent movies starring Mary Pickford, Lillian Gish, and

Charlie Chaplin Nickelodeons -Nickel admission price made it

affordable for all people

http://www.filmsite.org/grea.html

Mass Circulation Newspapers Sensational Headlines Sensational Stories Sensationalist News Editors

Yellow Journalism Joseph Pulitzer –

New York World William Randolph Hearst –

New York Journal

http://en.wikipedia.org/wiki/William_Randolph_Hearst

http://en.wikipedia.org/wiki/Joseph_Pulitzer

New Ways to Sell Goods Urban Shopping – 1st Shopping Centers in

Cleveland, Ohio, in 1890 Specialized, separate districts with financial

services, hotels and entertainment, light manufacturing and trade.

Retail shopping centers in center city

The Department Store Marshall Field in Chicago “Give The Lady What She Wants.” Store allows women to take merchandise

home on approval and return it if it didn’t satisfy them.

Pioneered bargain basement section Restaurant for shoppers

http://en.wikipedia.org/wiki/Marshall_Field's

The Chain Store Groups of stores under the same ownership Bought in bulk to offer the lowest prices Limited customer service Woolworth- Five and Dime Store

People buy things on impulse because it is cheap

http://query.nytimes.com/gst/fullpage.html?res=9800E7D81E38F93BA25754C0A961958260Click on link above to see the story – “Woolworth Gives Up on the Five-and-Dime” -

Advertising at the Turn-of-the-Century Improvements in

printing pictures Ads in Magazines Billboards

http://www.adclassix.com/sitemap.htm

Mail-Order Catalogs and Rural Free Delivery

Montgomery Ward and Sears Roebuck Catalogs

Rural Free Delivery – system that brought packages directly to every home