davide casali - social interaction design
TRANSCRIPT
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Social Interaction DesignDavide ‘Folletto’ Casaliintenseminimalism.com
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who am I?
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hybrid professional
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development
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developmentdesign
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developmentdesign
psychology
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mindset
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determination
1
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determination
1
as constant self-improvement
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team
2
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team
2
working together is critical
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fail fast
3
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fail fast
3
try early and, if it doesn’t work, fail fast
http://www.paulgraham.com/articles.html@
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criticism
4
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criticism
4
it’s good: accept it and build upon it
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vertical vs horizontal
5
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vertical vs horizontal
5
different kinds of intelligence exist
http://en.wikipedia.org/wiki/Emotional_intelligence@
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“
- Confucio
Our greatest glory is not in never falling,but in raising every time we fall.
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deter
minatio
n
1 2 3 4 5tea
mfai
l fast
critic
ism
v | h
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theory
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Designed to isolate oneself,used to connect people.
The walkman
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MoDe: Motivational Design
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1
2
4
3
Functional Needs
Relational Motivations
Social Usability
Circadian Activity Flow
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Functional Needs
Action / Solution
Satisfaction
1
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Functional Needs
NeedAction / Solution
Satisfaction
You have to go back to real needs and solve them
1
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FUNCTIONAL NEEDSWord
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FUNCTIONAL NEEDSWord
but... text solves the need of sharing knowledge!
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FUNCTIONAL NEEDSGoogle Docs
sharing
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2 Relational Motivations
competition excellence
curiosityaffection
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Social Usability3Interpersonal RelationsHow easy is it to find other people and connect to them?How easy is it to keep those connections alive?
IdentityHow rich is one’s personal identity expression?How much are interests and passions expressed?
CommunicationHow fast can a message reach the other person?How easy is it to handle conversations (1-to-1, 1-to-some, 1-to-many)?
Group EmergenceHow easy is to create groups?How active are groups once estabilished?
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INT. RELATIONS
activities
friend’s faves
FriendFeedMany ways to discover.
channels
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IDENTITY
background
music
avatar
menu
colors
blog
MySpaceYou can customize almost everything.
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IDENTITY
photo
activities
FacebookScattered identity.
infos
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COMMUNICATIONDeviantArt
Great messaging panel.
messages
comments
forums
chat
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GROUP EMERGENCE
discussions
Google WaveGroups at its foundation.
new discussions
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Circadian Activity Flow4It’s the sequence of small and big actions made during the span of a day, prioritized through competing individual value hierarchies.
Priority Easiness Proximity Efficacy
The four most relevant factors determining the Flow:
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Circadian Activity Flow4
24 HOURS Task 1
Task 2
Task 3
Task 4
Task 6
Task 7
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Circadian Activity Flow4
24 HOURS Task 1
Task 2
Task 3
Task 4
Task 6
Task 7
Insertion
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“
- Albert Einstein
It is a miraclethat curiositysurvives formal education.
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try, then go deeper
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how many levels you need to play in order to say that you know how World of Warcraft works?
1. Level 302. Level 503. Level 80
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hint: it’s more than just levels
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occasional users
power users
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occasional users
power users
many
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occasional users
power users
many
strong
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it’s a balance
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how many followers you need in order to say that you know how
Twitter works?
1. 20 followers2. 100 followers3. 1.000 followers4. 20.000 followers
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you may have guessed it...
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...it’s not a matter of numbers!
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different dynamicswith
different numbers
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“
- Oscar Wilde
Men in general judge more from appearances than from reality.All men have eyes, but few have the gift of penetration.
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practice
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Know
ThinkDo
Self improvement circle
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Know
ThinkDo
User Centered Design
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The process is important.
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We refer to our overall approach as "design thinking": a means of problem solving that uses design methodologies to tap into a deep reservoir of opportunity. These methods include observation, prototyping, building, and storytelling, and can be applied by a wide range of people to a breadth of organizational challenges.
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Know DoThink
...some practices
• Benchmarks• Analysis• Best Practices• Cutting Edge Solutions• User tests• Polls• Focus groups• ...
• Brainstorms• Select solutions• Scenarios• Personas• Wireframes• Paper prototypes• Prototypes• Visual design• ...
• Develop• Pair programming• Automated tests• Refactoring• Releases• Fixes• ...
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Release fast
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Release fastGet feedback fast
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Release fastGet feedback fast
Iterate fast
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The best companies do it.
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Googlecontinuous user testing with labs, a/b, betas, etc.
http://news.cnet.com/8301-10784_3-9954972-7.html@
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BJ Foggmany crummy trials beat deep thinking
http://www.slideshare.net/bjfogg/10-million-in-10-weeks-what-stanford-learned-building-facebook-apps@
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Appleseems doing it... inside: 10 to 3 to 1
http://www.businessweek.com/the_thread/techbeat/archives/2008/03/apples_design_p.html@
“Apple designers come up with 10 entirely different mock ups of any new feature. Not, Lopp said, "seven in order to make three look good", which seems to be a fairly standard practice elsewhere. They'll take ten, and give themselves room to design without restriction.Later they whittle that number to three, spend more months on those three and then finally end up with one strong decision.”
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“
- Donald Norman
Beauty and brains,pleasure and usabilitygo hand-in-handin good design.
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simplicity × complexity
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“
- Bruno Munari
Complicare è facile,semplificare è difficile.Per complicare basta aggiungere,tutti sono capaci di complicare.Pochi sono capaci di semplificare.
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Davide ‘Folletto‘ Casaliintenseminimalism.com@[email protected]
SocialMediaLabMilano, 13 novembre 2009socialmedialab.net