david - wrmsdcwrmsdc.org/expo/2018 wrmsdc expo plenary_public.pdf · social marketing 101. with...
TRANSCRIPT
David Feldman
Chevron Corporation
Jason TrimiewFacebook
MBE-2-MBE Strategy
MBE-2-MBE Strategy
FKA “All Money Is Green”
6
To help diverse-owned companies compete for and win
business with Facebook.
Thank you
Rajesh PadiyalEY
Robotic Process Automation
Interesting facts about Robotic Process Automation (RPA)
“30%—40% of existing business processes are likely to be impacted by RPA”
“RPA is estimated to lead to 30%—35% reduction in entry-level roles and increase mid-level roles”
“50%+ of all occupations are highly susceptible to be taken over by machines (e.g., data processing, collections and predictable work)”
“A bot can work three times the hours of a traditional resource with a higher rate of quality and at a fraction of the price”
“EY is the third largest user of bots in the world”
“A third of pro-Trump tweets and nearly a fifth of pro-Clinton tweets between the first and second debates came from automated accounts, which produced more than 1 million tweets in total.”
Sources: Gartner, IRPA, Everest Group, EY
Robotic process automation (RPA) is the application of software that mimics human actions and connects multiple fragmented systems and business processes together through automation
Pattern-based machine learningStatisticalOptimized processthrough automation
Improved workflow
Cognitive intelligence(CI)
Semi-cognitive
Robotic process automation
Structured data interaction
Incr
emen
tal v
alue
Mimics human actions
Augments human intelligence
Mimics human intelligenceThe progression of automation
Low riskNon-invasive technology
RPA is overlaid andintegrated with existing systemsto close gaps that create manualactivities. Often RPAis a cost effective approach that extends the life of the current systems architecture.
Right shoring
Geographical independence without business case impact.
ReliabilityNo sick days, services
are provided 365 days a year.
Audit trailFully maintained logs essential for compliance.
ConsistencyIdentical processes and tasks, eliminating output variations.
AccuracyThe right result, decision or calculation the first time.
Scalability
Instant ramp up and down to match demand peaks and troughs.
RetentionShifts towards more stimulating tasks.
ProductivityFreed up human resources for higher value-added tasks.
HealthCareSectorManagement of members, healthcare service providers, claims, training and administration
Cost savingManual Provisioning
Quick ROI
RPA projects produce a return of investment in less than one year.
60%—70%
Robotic process automation (RPA) evolution
Justin ShriberLinkedIn
Modernize Your Sales Organization
Social Marketing 101With LinkedIn
Vice President of MarketingLinkedIn Sales and Marketing Solutions
Justin Shriber
Build your profile Find the right connections Engage your network
Establish credibility Connect with key people Stay top of mind
Build your profileProfile photoIndustrySummaryWork experienceMediaRecommendations
Meet Derrick.
Owner & CEO of Lowe Design, Minneapolis-based design agency
Show potential clients who you are and whythey’d want to workwith you
Show potential clients who you are and whythey’d want to workwith you
PUT A FACE TO A NAME
Members with a photo get up to:
9x more connection requests
21x more Profile views
36x more messages
ADD YOUR INDUSTRY
Members with industry information receive up to 9x more Profile views
More than 300K people search by industry on LinkedIn every week
TELL YOUR STORY IN YOUR SUMMARY
As a small business leader,share more about what you doand why you do it.
CREATE ACOMPANY PAGE
Work → Create a Company Page
Connecting your business’s brand to your profile
DETAIL YOUR WORK EXPERIENCE
Members with up-to-date positions receive up to:
5x more connection requests
8x more Profile views
10x more messages
L
ADD MEDIA TOILLUSTRATE
Members can link and/orupload websites, articles, videos, and photos.
L
ASK FORRECOMMENDATIONS
Gathering & repurposingfeedback from clients
“Copy and paste into LinkedInrecommendation”
Find the right connectionsWhom to connect withSearch FilterQR Code Feature“Find Nearby”Connection etiquette
Whom to connect with
• Recent clients• Suppliers• Business owners• Friends & family• Colleagues• Alumni
• People from events• Members you interact with• Who’s Viewed My Profile• Potential mentors & clients• Influencers (authors, bloggers)
EXISTING
NEW
ADD CONNECTIONS
Use the Search Filter to find relevantpeople you want to connect with
ADD CONNECTIONS
LinkedIn QR Code: Easily scan and connect with other profiles while networking
Derrick Lowe
ADD CONNECTIONS
Use the “Find Nearby” feature to connect with those near you at a event
• Customize your message• Be sincere & personal• Find commonalities• The “Small Business” card
• Send a request to someone you don’t know w/o context• Try to sell them right away• Make it impersonal
EXAMPLE OF WHAT TO DO EXAMPLE OF WHAT NOT TO DO
“Hi Jeffrey! My name is Derrick. I came across your article on Quora and found it truly inspiring. As a small business owner, your insights were very insightful. I’d love
to connect and learn more from you.”
“Jefferey, I’d like to connect. It seems like there’s a lot I could learn from you.
Thanks”
How to connect with others
Engage your networkResponding to your networkWhat & how to postWho’s viewed your profile
RESPONDING TO YOUR NETWORK
• Start by liking & commenting -- a small acknowledgement can go a long way!
• Pay attention to new jobs of past clients• Consider what topics to weigh in on
WHAT TO POST
• Videos -- shared 20 times more than any other type of content across LinkedIn!• Share or publish photos, articles, or statuses• Stories, thoughts, and ideas related to your career, industry, and development• Business updates: new website, exciting news• Use relevant hashtags• Tag relevant people• Personality is okay!
HOW TO POST
• Update to the latest version of the LinkedIn app for Android or iOS• Tap the video icon in the share box on your personal profile page• Record or upload a video (add a filter by tapping the icon on the top right)
Who’s viewed your profile
This month we refreshed the "Who's Viewed Your Profile" page with a new look and brought back functionalities that provide a quick snapshot into who has visited your profile over time.
With LinkedIn Premium, you have the added benefit of looking back at all the people who have viewed your profile over the past 90 days.
Build your profile Find the right connections Engage your network
Establish credibility Connect with key people Stay top of mind
Thank you!
| smallbusiness.linkedin.com