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Multi-tasking on the Information Super Highway: Why Using a Cell Phone Can Make You Drive Like You’re Drunk David Strayer Department of Psychology MPA: April 13, 2007

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Multi-tasking on the Information Super Highway: Why Using a Cell Phone Can Make You Drive Like You’re Drunk. David Strayer Department of Psychology. RMPA: April 13, 2007. Research Questions. Does conversing on a cell phone interfere with driving? What are the sources of the interference? - PowerPoint PPT Presentation

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Page 1: David Strayer Department of Psychology

Multi-tasking on the Information Super Highway: Why Using a Cell Phone Can Make You Drive

Like You’re Drunk

David StrayerDepartment of Psychology

RMPA: April 13, 2007

Page 2: David Strayer Department of Psychology

Research Questions

Does conversing on a cell phone interfere with driving?

What are the sources of the interference? Peripheral interference (dialing, holding the phone) Attentional interference (cell phone conversation)

How significant is the interference?

Page 3: David Strayer Department of Psychology

Observational Study(Residential 4-way Intersections)

Odds ratio for failing to stop: 0.27 for drivers not using a cell phone 2.93 for drivers using a cell phone

Traffic Violation

No Traffic Violation

On Cell 82 28 110

Not on Cell 352 1286 1838

434 1314 1748

Page 4: David Strayer Department of Psychology

Epidemiological Studies(Case Crossover Design)

Redelmeier & Tibshirani (1997) NEJM 699 driver involved in a non-injury automobile accident 4-fold increase in risk of accident when using cell phone

McEvoy et al., (2005) BMJ 456 drivers requiring hospital attendance after automobile accident 4-fold increased likelihood of crashing when using a cell phone

Page 5: David Strayer Department of Psychology

Driving Simulator Studies (Car Following Paradigm)

Drivers conversing on a cell phone were 5 times more likely to be involved in a traffic accident

Traffic Accident

No Accident

Single-Task 2 119 121

Dual-Task 10 111 121

12 230 242

Page 6: David Strayer Department of Psychology

High-Fidelity Driving Simulator

Page 7: David Strayer Department of Psychology

Simulator-Based Studies

Car-following paradigm Follow periodically braking pace car Required timely and appropriate reactions Hands-free cell phone (positioned in advance)

Conditions Single vs. dual-task Low vs. moderate density *

Measures Reaction time Following distance Rear-end collisions

Low

Mod.

Single Dual

Page 8: David Strayer Department of Psychology

Reaction Time

800

850

900

950

1000

1050

1100

1150

Rea

ctio

n T

ime

Low Density Moderate Density

Single

Dual

Page 9: David Strayer Department of Psychology

Following Distance

2021222324252627282930

Follow

ing

Dis

tance

(M

eter

s)

Low Density Moderate Density

Single

Dual

Page 10: David Strayer Department of Psychology

Rear-end Collisions

0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

Rea

r-en

d C

ollisi

ons

Low Density Moderate Density

SingleDual

Page 11: David Strayer Department of Psychology

Summary (Experiment 1)

Cell-phone driver’s Slower reaction times Drivers compensate by increasing following distance Increase in rear-end accidents

Cell-phone interference Even when manual contributions are eliminated Naturalistic conversations

Page 12: David Strayer Department of Psychology

Why Do Cell Phones Cause Interference?

From earlier studies, no interference from: Radio broadcasts (audio input) Books on tape & recorded conversations (audio/verbal input) Simple shadowing (audio/verbal input, verbal output)

Implies active engagement in conversation necessary

Impairments from both hand-held and hands-free units Implies central / cognitive locus Inattention-blindness (James, Neisser, Simons)

Page 13: David Strayer Department of Psychology

Why Do Cell Phones Cause Interference?

From earlier studies, no interference from: Radio broadcasts (audio input) Books on tape & recorded conversations (audio/verbal input) Simple shadowing (audio/verbal input, verbal output)

Implies active engagement in conversation necessary

Impairments from both hand-held and hands-free units Implies central / cognitive locus Inattention-blindness (James, Neisser, Simons)

Page 14: David Strayer Department of Psychology

Why Do Cell Phones Cause Interference?

From earlier studies, no interference from: Radio broadcasts (audio input) Books on tape & recorded conversations (audio/verbal input) Simple shadowing (audio/verbal input, verbal output)

Implies active engagement in conversation necessary

Impairments from both hand-held and hands-free units Implies central / cognitive locus Inattention-blindness (James, Neisser, Simons)

Page 15: David Strayer Department of Psychology

Experiment 2: Inattention-Blindness

Test for evidence of cell-phone induced inattention blindness

High-fidelity driving simulator Hands-free cell phone Naturalistic conversation with confederate Eye tracker

Two phases to the study: Phase 1: Single & dual-task driving Phase 2: Recognition memory tests for

objects encountered while driving

Page 16: David Strayer Department of Psychology

Recognition Memory

0

1

2

3

4

5

6

7

No.

Cla

ssifi

ed a

s "O

ld"

Single-Task Dual-Task Control

Page 17: David Strayer Department of Psychology

Recognition Memory Given Fixation

0

0.1

0.2

0.3

0.4

0.5

0.6

Con

ditio

nal

Rec

ognitio

n

Pro

bab

ility

Single-Task Dual-Task

Page 18: David Strayer Department of Psychology

Experiment 2a: Summary

50% drop in recognition memory from single to dual-task, consistent with inattention blindness interpretation

What about items more relevant to safe driving?

Do drivers divert attention from processing items of low task relevance (e.g., billboards), but protect high task relevance items (e.g., pedestrians)?

Page 19: David Strayer Department of Psychology

Experiment 2b: Effects of Traffic Relevance

Phase I: Single & dual-task driving Interstate driving (with traffic) Hands-free cell phone, naturalistic conversations Unique items placed in single & dual-task scenarios

Phase II: Surprise 2AFC recognition memory test Single-task items (driving only) Dual-task items (driving & phone) Control items (not seen while driving)

Page 20: David Strayer Department of Psychology

Driving Safety Relevance Ratings

Objects

0 10 20 30 40 50 60

Ave

rage

Rel

evan

ce R

atin

g

0

1

2

3

4

5

6

7

8

9

Page 21: David Strayer Department of Psychology

2AFC Recognition Memory Given Fixation(Corrected for Guessing)

0

0.05

0.1

0.15

0.2

0.25

0.3

Con

ditio

nal

Rec

ognitio

n

Pro

bab

ility

Single-Task Dual-Task

Dual-task interference not modulated by driving safety relevance

Page 22: David Strayer Department of Psychology

Experiment 2: Summary

Cell phone conversations create inattention blindness for traffic related events/scenes

Cell phone drivers look but fail to see up to half of the information in the driving environment

No evidence that cell phone drivers protect more traffic relevant information

Page 23: David Strayer Department of Psychology

Experiment 3: Encoding or Retrieval Deficits?

Encoding deficits Reduced attention to perceptual inputs Clear implications for traffic safety

Retrieval deficits Failure to retrieve prior episodes Less clear implications for traffic safety

Event-related brain potentials recorded to traffic brake lights Single-task Dual-task

Page 24: David Strayer Department of Psychology

Traffic-related Brain Activity

Time (Msec)

-200 0 200 400 600 800 1000 1200

Am

plitu

de

V

Single TaskDual Task

5 V

_

+

Page 25: David Strayer Department of Psychology

Experiment 3: Summary

Brain waves suppressed by cell phone conversations

Cell phone conversations impair encoding of information necessary for the safe operation of a motor vehicle

Page 26: David Strayer Department of Psychology
Page 27: David Strayer Department of Psychology

Cell Phone vs. Passenger Conversations

Conditions Single task / dual task Conversing on cell phone Conversing with passenger

Design Task (2) x Condition (2)

Single task

Cell

Passenger

Page 28: David Strayer Department of Psychology

Lane Keeping Errors

0

0.2

0.4

0.6

0.8

1

1.2

RM

S E

rror

Cell Phone Passenger Single-Task

Page 29: David Strayer Department of Psychology

Successful Navigation

0

20

40

60

80

100

% C

orre

ct E

xit

Cell Phone Passenger Single-Task

Page 30: David Strayer Department of Psychology

Traffic References

0

1

2

3

4

Num

ber

of R

efer

ence

s

Cell Phone Passenger

Page 31: David Strayer Department of Psychology

Summary (Experiment 4)

Cell-phone conversations More navigation errors Fewer references to traffic

Passenger conversations Collaborative problem solving Shared situation awareness Passenger actively supports the driver

Page 32: David Strayer Department of Psychology

Experiment 5: How Significant is the Interference?

Cell-phone vs. drunk-driver Redelmeier and Tibshirani (1997) reported epidemiological evidence

suggesting that “the relative risk [of being in a traffic accident while using a cell-phone] is similar to the hazard associated with driving with a blood alcohol level at the legal limit” (p. 465).

Page 33: David Strayer Department of Psychology

Cell-phone Driver vs. Drunk Driver

Car-following paradigm Follow periodically braking pace car Required timely and appropriate reactions

Conditions Single-task driving Cell-phone driving * Intoxicated driving (BAC= 0.08 wt/vol)

* Hands-free = Hand-held

Page 34: David Strayer Department of Psychology

Reaction Time

700

750

800

850

900

950

1000

1050

Rea

ctio

n T

ime

Intoxicated Driving Cell-Phone Driving

Page 35: David Strayer Department of Psychology

Following Distance

25.00

25.50

26.00

26.50

27.00

27.50

28.00

28.50

29.00

Follow

ing

Dis

tance

(m

eter

s)

Intoxicated Driving Cell-Phone Driving

Page 36: David Strayer Department of Psychology

Rear-end Collisions

0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

4.00

Rea

r-en

d C

ollisi

ons

Intoxicated Driving Cell-Phone Driving

Page 37: David Strayer Department of Psychology

Summary (Experiment 5)

Compared to drunk driver, cell-phone driver’s reactions Slower reaction times Longer to recover lost speed following braking Drivers compensate by increasing following distance Increase in rear-end accidents

When controlling for time on task and driving conditions, cell-phone drivers’ performance is worse than that of the drunk driver

Page 38: David Strayer Department of Psychology

You Cannot Practice Away The Interference Cooper & Strayer et al., (2007) HFES

Accident Frequency for City and Highway Driving

Day 1

Training

Day 4

Training

Day 4

Transfer

Single Task

16 6 10 32

Dual Task

25 12 26 63

41 18 36 95

Page 39: David Strayer Department of Psychology

Teen Drivers More at Risk Chisholm et al., (2006) HFES

Accident Percentage – pedestrian and pullout vehicle events

Single-Task Dual-Task

Novice(< 6 months)

3.3% 6.4% 4.85%

Experienced(10 years)

0.0% 2.5% 1.25%

1.65% 4.45%

Page 40: David Strayer Department of Psychology

Research Questions

Does conversing on a cell phone interfere with driving? Yes

What are the sources of the interference? Peripheral interference (dialing, text messaging) Attentional interference (inattention blindness)

How significant is the interference? Worse than listening to radio/books on tape Worse than in-vehicle conversations More impairing than driving while intoxicated at legal limit

Page 41: David Strayer Department of Psychology