david higham twitter presentation birmingham 131008
DESCRIPTION
TRANSCRIPT
First steps in social media
BISNW experience with
Tweets and Tweeple
David Higham
What have we done?
• Listened
• Communicated
• Engaged
Listen
• Identify key people to follow
• What are they talking about?
Communicate
• Promote/explain policies• Give local/offbeat angle (Lock and Quay, Tony
Wilson, Dylan and Strictly at Blackpool)• Promote good examples/practice
- Burnley- Virtual Engineering Centre- Apprenticeships
Engage
- Retweet/respond
- Address questions/misunderstandings (AA map review)
- Encourage/Engage in debates- Lessons from Detroit- Textiles- Image of manufacturing
Reflections 1
• Social media is about communicating with people
• Reaches beyond the “usual suspects”
• Opens up whole world of information (blogs)
• Fantastic source of ideas
Reflections 2
• Can’t control so don’t try – you’ll fail
• 140 characters useful discipline but:– Can be misinterpreted– Not suitable for subtle debates/distinctions
• Be clear what people can expect
• Put “face” to “logo”
Reflections 3
• Read the guidance
• Exercise common sense
• IT system makes it hard
• Use Tim and his team
Bring me sunshine
Cities and culture
What’s wrong with manufacturing?
Tripe
What next?
-Broaden use of Twitter within team
-Twitter discussion with business
-Explore other social media
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