david furmage: cluster 2020 - next generation business support
TRANSCRIPT
This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Cluster 2020
Amsterdam
27 Nov 2014
*
David Furmage Cluster 2020 Project Lead
Serious Games Institute, Coventry University Enterprises
West Midlands, UK [email protected]
Cluster 2020
Next Generation Business Support
Cluster Excellence Concrete Action
www.cluster2020live.eu
This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Cluster 2020
feel & think like them
look
through the
Lens of individual
businesses
informs better policies,
programmes & clustering
Cluster 2020 - Personalised Approach
www.cluster2020live.eu
This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Cluster 2020
the right data for each business,
own, open, commercial
to bring competitive advantage
date experts … identify new
markets, map customers,
leverage funds, make compelling
personalised web content, train
staff in using data, run sentiment
analysis on competitor’s
networks
Data Labs – concrete action
www.cluster2020live.eu
This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Cluster 2020
Innovation Labs – Cross-Innovation
Library of Birmingham, Amphitheatre
Connecting CCIs to High Growth Sectors low carbon, healthcare, tourism
Challenge example: amphitheatre – increase audiences, new revenue models
Visualisation Tools to engage Manage IP open discussion to closed consortia
This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Cluster 2020
[email protected] www.cluster2020live.eu www.eciaplatform.eu
What Works? Challenges? Future?
what works?
• Be practical. So SMEs understand how data & innovation relates to them exactly
• Pro-active Brokerage. Innovation needs nudging and nurturing its not magic!
• Funding. Helps de-risk engagement Voucher Schemes ‘Will find Money’ L of Bham
Challenges?
• Communicate clearly. SMEs wont turn up if they think its not relevant to them
• Management Consultancy. A lot of expert time went in exploring data options
Future?
• Both programmes can be integrated into main-stream ERDF/other support programmes
50% funding Innovation Voucher Schemes
www.eciaplatform.eu/thematic-reports
thank you for listening!