david fell behaviour change
DESCRIPTION
Presentation given by David Fell, of Brooklyndhurst, on a Scoping Study on Behaviour Change. Talk delivered at East Midlands Regional Assembly conference, Nottingham, 8 May 2008TRANSCRIPT
![Page 1: David Fell Behaviour Change](https://reader030.vdocuments.us/reader030/viewer/2022020217/54bc8d024a7959c0508b45f7/html5/thumbnails/1.jpg)
•It's all about Behaviour Change
•18 May 2008
![Page 2: David Fell Behaviour Change](https://reader030.vdocuments.us/reader030/viewer/2022020217/54bc8d024a7959c0508b45f7/html5/thumbnails/2.jpg)
•Phil Brown
•East Midlands Regional Officer
•The British Association for the Advancement of Science
![Page 3: David Fell Behaviour Change](https://reader030.vdocuments.us/reader030/viewer/2022020217/54bc8d024a7959c0508b45f7/html5/thumbnails/3.jpg)
![Page 4: David Fell Behaviour Change](https://reader030.vdocuments.us/reader030/viewer/2022020217/54bc8d024a7959c0508b45f7/html5/thumbnails/4.jpg)
![Page 5: David Fell Behaviour Change](https://reader030.vdocuments.us/reader030/viewer/2022020217/54bc8d024a7959c0508b45f7/html5/thumbnails/5.jpg)
![Page 6: David Fell Behaviour Change](https://reader030.vdocuments.us/reader030/viewer/2022020217/54bc8d024a7959c0508b45f7/html5/thumbnails/6.jpg)
![Page 7: David Fell Behaviour Change](https://reader030.vdocuments.us/reader030/viewer/2022020217/54bc8d024a7959c0508b45f7/html5/thumbnails/7.jpg)
Behaviour Change in the East Midlands:Taking Stock
8th May 2008
David FellBrook Lyndhurst Ltd
![Page 8: David Fell Behaviour Change](https://reader030.vdocuments.us/reader030/viewer/2022020217/54bc8d024a7959c0508b45f7/html5/thumbnails/8.jpg)
A “scoping study” looking at:
- more than 300 projects
- a range of issues – climate change,
transport, housing, health…
- the policy background
What’s going on – and what isn’t?
![Page 9: David Fell Behaviour Change](https://reader030.vdocuments.us/reader030/viewer/2022020217/54bc8d024a7959c0508b45f7/html5/thumbnails/9.jpg)
![Page 10: David Fell Behaviour Change](https://reader030.vdocuments.us/reader030/viewer/2022020217/54bc8d024a7959c0508b45f7/html5/thumbnails/10.jpg)
A “scoping study” looking at:
- more than 300 projects
- a range of issues – climate change,
transport, housing, health…
- the policy background
What’s going on – and what isn’t?
![Page 11: David Fell Behaviour Change](https://reader030.vdocuments.us/reader030/viewer/2022020217/54bc8d024a7959c0508b45f7/html5/thumbnails/11.jpg)
What’s Going On?
• A focus on climate change and health
• Lots of “crossovers”
• Most projects at the “city” level
• Most projects “enabling” – and few
“exemplifying”
• A patchwork of projects with only limited
linkages
• Limited link to regional strategies
![Page 12: David Fell Behaviour Change](https://reader030.vdocuments.us/reader030/viewer/2022020217/54bc8d024a7959c0508b45f7/html5/thumbnails/12.jpg)
And what’s not going on?
- Housing & energy at home
New regional housing strategy…
- Climate change
given the scale of the challenge… beyond
awareness; and adaptation
- Food & Shopping
consequences for climate change, waste etc
- Health
particularly on ‘well being’ and mental health
![Page 13: David Fell Behaviour Change](https://reader030.vdocuments.us/reader030/viewer/2022020217/54bc8d024a7959c0508b45f7/html5/thumbnails/13.jpg)
And what else is not going on?
- Water
smaller scale projects?
- Anti-social behaviour
better integration?
- Waste minimisation
beyond recycling
- Transport
tackling car addiction?
![Page 14: David Fell Behaviour Change](https://reader030.vdocuments.us/reader030/viewer/2022020217/54bc8d024a7959c0508b45f7/html5/thumbnails/14.jpg)
And some more work needed:
- More audience focus
better targeting, segmentation
- The 4 E’s
Enable, engage, encourage, exemplify
- Geography
some lumpiness – opportunities for sharing
- Tourism
inward and outward impacts?
![Page 15: David Fell Behaviour Change](https://reader030.vdocuments.us/reader030/viewer/2022020217/54bc8d024a7959c0508b45f7/html5/thumbnails/15.jpg)
Moving Forward
• The national background to a still-novel approach is clearly vital…
• and should help the East Midlands to build upon its strong base…
• but there is much to be done…
• and, potentially, some difficult choices to be made…
Resources, co-ordination and learning are key