david cox | taylor francis | brighton seo slides april 2017 | needles and haystacks: the challenges...
TRANSCRIPT
DAVID COXTAYLOR & FRANCIS
Director of Innovation
The challenges of discoverability in academic publishing
In the war for information, our job remains the same: to connect authors with readers
Researchers want the most reliable content, from the best sources,
as easily, quickly
and cheaply as possible
Google delisting books publishers from their index was a wake-up call
and put SEO at the top of our agenda