david cox | taylor francis | brighton seo slides april 2017 | needles and haystacks: the challenges...

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DAVID COX TAYLOR & FRANCIS Director of Innovation

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Page 1: David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing

DAVID COXTAYLOR & FRANCIS

Director of Innovation

Page 2: David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing

The challenges of discoverability in academic publishing

Page 3: David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing

In the war for information, our job remains the same: to connect authors with readers

Page 4: David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing
Page 5: David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing

Researchers want the most reliable content, from the best sources,

as easily, quickly

and cheaply as possible

Page 6: David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing
Page 7: David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing
Page 8: David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing

Google delisting books publishers from their index was a wake-up call

and put SEO at the top of our agenda

Page 9: David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing
Page 10: David Cox | Taylor Francis | Brighton SEO slides April 2017 | Needles and haystacks: The challenges of discoverability in academic publishing