david benbassett_resumé_7 19 16
TRANSCRIPT
V isualizations
Experiences
Conversations
Stories
Onceupon aTime
2
3
4
5
6
1Microsoft Office, Keynote, Google AppsAdobe Illustrator, Photoshop
1. Brand Identity DevelopmentSketchQualtrics, Survey Monkey
1. Brand Identity Development
2. Customer Journey Mapping
3. Research Planning, Facilitation
4. Campaign Planning
5. Design Thinking
6. Product Innovation
240-678-4697 | Washington, DC | [email protected] | linkedin.com/in/dbenbass | @benbassett919
DAVIDBENBASSETT
May 2011 - June 2013
August 2013 - November 2015
Current
Bachelorsof ScienceGraduated May 2012
UNIVERSITY OF MARYLANDRobert H. Smith School of BusinessCollege Park, MDOverall GPA: 3.5
FULL PORTFOLIO http://bit.ly/1UzcDR9
Marketing and International Business
RTC Agency (WPP Group)Associate, Insights & Innovation
Wunderman (WPP Group)Experience Strategist, Insights & Innovation
Pappas_DMIStrategist
Created personas for 3 new-business pitches using Comscore and secondary digital behavior research
Planned the messaging strategy for a client’s new FDA indication, incorporating two different audiences into onewebsite
Leveraged Google Analytics to provide recommendations on email cadence and messaging optimization
Managed the relaunch of two websites and associated print and digital components of their CRM programs
Devised the operational strategy for CRM programs including communication cadences and connectionsbetween high-level campaigns and individual tactics
Assisted with the management and creation of new products as the owner of business requirements andproduct backlogs
Mapped physical and emotional customer experiences across five factors and identified pivotal moments forbrand interaction and engagement
Developed the strategic foundation for integrated campaigns, including traditional and digital channels,for multiple national Pharmaceutical and Healthcare brands
Planned, moderated and analyzed qualitative and quantitative brand identity, user requirement, and usabilityresearch for clients in a variety of fields including Government, Clean Energy, and Technology
Studied visual strategy and continuously looked for ways to present information in a visually meaningful manner
Created a social media plan for RTC including the definition of a brand voice and strategies for multiple networks
I am a strategist. I strive to be well-versed in a variety ofdisciplines, and to create beautiful:
Obtained deep knowledge about a target's physical and emotional experiences and use that knowledge to buildempathy and value throughout the course of a campaign
Created the positioning statements and brand architecture for clients and translated those into valuepropositions and key customer messages. Clients include Cyber Security, Government Contracting
SILVER AWARDYoung Marketer of the Year 2014Medical Marketing & Media http://bit.ly/Z4N8vI