dave cupples affiliate summit keynote 2012- 7 secrets to using social media and affiliate marketing...
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http://fatcowbusiness.com/join and my book based on this is at http://fouryearoldentrepreneur.com/ Dave Cupples Keynote at Affiliate Summit East 2012 in New York City #ase12TRANSCRIPT
Dave CupplesFatCowBusiness.com
FatCowBusiness
@FatCowBusiness
Tweets LIVE #ASE12 - Retweet,
Comment, Share!
Slides: FatCowBusiness.com/ASE12
BOOK: FourYearOldEntrepreneur.com
While in School in 1999 … Image: onechickennugget.wordpress.com
Secret #1It’s not about you, it’s about them
Image: rosencoaching.com
Be an Entrepreneur, pick the gaps in the market & give people what they want
Low Hanging Fruit and Gaps in the Market
• Invest your time, money, resources on the best opportunities → the low hanging fruit
• Pick the GAPS in the market:↑More Searches / Demand ↓Less Competition / Websites
Image: marspec.com
Top Searches & Rising Searches
Question & Answer Sites
VIDEO: Top 10 Q & A sites for affiliates → http://fcow.co/QA
• Quora → Social Q & A site for influencers who share and retweet
These are the questions people are demanding blog posts and videos about!
Give Journalists what they want:• SourceBottle and HARO
Using hot topics for PR – iclothing.com.au
Secret #2 - Learn from other people and at least learn from yourself
Image: drog.me
Image: ifun.ru
Don’t reinvent the wheel … Reverse engineer what is working for your competitors
Success leaves clues …
• Open Site Explorer
Find competitors’ top pages & backlinks
Example: incomediary.com
Example: problogger.net
VIDEO: Spy on competitors’ top pages & backlinks → http://fcow.co/OS
How to steal competitors’ customer information to laser target Facebook Ads → http://fcow.co/QC
How to steal competitors’ customer information to laser target Facebook Ads
QuantCast
FemaleAged 35-50+High IncomeCollege / Grad
School
LIKES
Secret #3 The Key to any Successful Business is
Repeat Customers & Relationships
It is far cheaper to market to an
existing customer than to a
new customer
Image: simpsoncrazy.com
First time customers
Questions, Scammers, Timewasters, Hassles … NO TRUST
Image: gottatopic.com & swing-smarter-baseball-hitting-drills.com
• The value in a business is all about relationships• E.g. Zappos: 75% of orders → repeat customers
Compare to repeat customers …
Image: merchantstand.comImage: flickr.com/sharynmorrow
Customer just placed their 89th order … their #1 customer has 246 Orders
CatchOfTheDay.com.au 2 brothers = $200 million
You want people who believe what you believe
• You don’t want customers that just need what you have …
• You don’t want workers or partners who just have the skills you need …
Why
How
What
“People don't buy what you do, they buy why you do it” Simon Sinek Image: igossip.com
Many levels of customers / relationships
1) Build a list of end users / customers2) List of JV Partners / Affiliates to leverage and
grow your business fast3) The ultimate customer who will buy your
business. Strategic Value – Ask “who can make more money from your business than you can?”
Spreets.com.au 10 months = $40 million
Image: braincram.co.uk
Secret #4 – Nothing will happen unless you make it happen
Call to Action + INCENTIVIZE!How to Incentivize Social Media Followers like Cows → http://fcow.co/CW
A – Competition to Win iPod NanoB – No incentive (control group)
C – Beta access to exclusive features
Source: strongmail.com - http://fcow.co/ST
Mint.com / Strongmail Split Test• 3 different incentives to refer friends to join
How to supercharge email opt-ins • Incentive → free eBook / video / digital content• Email subscribe form BIG, BOLD, TOP RIGHT
THIS is the business asset you are building!
Screenshot: johnchow.com
• PopupDomination → increases signups 500%• Top Feature Box → increases signups 500-1000%
more than sidebox, without popups
Screenshot: chrisbrogan.com
Screenshot: ryanlee.com
How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab
BEFORE clicking LIKE
AFTER clicking LIKE
Screenshot: facebook.com/redbull
How to incentivize visitors to share on Facebook & Twitter
• Cloudflood – create free share button to access link• Social Easy Share – Unlock content by sharing
- Build Email List from Facebook App
How to Incentivize Users to Share → http://fcow.co/IN
• PunchTab – Uses Facebook Connect, earn loyalty points for liking, commenting, sharing
• List Eruption – No app access needed, Reward sharing special link on Social Media with gifts
Comparison Effect – People buy based on what is next to it
• Which orange circle is bigger?
Psychological framing – 3 Options• Question becomes not “should I buy” but which one?• Show them what to do → suggest most popular option
Screenshot: basecamphq.com
How I made my first $100 and learned the most amazing lesson in life
Secret #5Give Value
First
Image: flickr.com/33623636@N08
Rent the eyeballs vs
Own the eyeballs
Image: flickr.com/skrewtape
How Facebook and Social Media differ from Search Marketing
• Facebook says “find users before they search” • Earlier stage of sales funnel• Different approach → more “soft” sell• Give value first and create desire • Not “hunting” but more like “fishing”
Image: designdamage.com
Case Study – Aquabumps.com
Started by a surfer who posted photos of Bondi Beach every morning to cheer up mates in the office …
Social Media Fans are a lot like women …
Image: desktopdolls.blogspot.com
How do you make someone want something?
Image: bellevuechristiancounseling.com
Split Test: Do Testimonials Increase Sales?• Wikijob A/B Test with Visual Website OptimizerWhich page had the most sales?
A – Original (No Testimonials) B – Testimonials Added
Source: VisualWebsiteOptimizer.com - http://fcow.co/WJ
• Find influencers with similar target market• Leverage other databases- reciprocal mail outs• Sharing on Facebook / Twitter• Paper.li – mash up other RSS feeds & tweet• Interviews, Testimonials, Reviews, Comments
Image: totalmerchant.net
Secret #6 – The Real Magic of Social Media is Connecting, Partnering &
Leveraging off other people
Guest Blogging: Write Content - Get Links• MyBlogGuest → connects Guest Bloggers to
websites looking for Guest Posts, Technorati.com
How to find top sites seeking guest bloggers + Top 20 IM sites seeking posts → http://fcow.co/GU
Spread your content to other websites• Zemanta – Firefox Add-on http://fcow.co/ZE
Spread content to other websites with Zemanta → http://fcow.co/ZE
• FollowerWonk – search keywords in Twitter Bio• Klout – Measure influence & reach• WeFollow – top influencers in each category
Tools to find Influencers
How to find top influencers in your niche→ http://fcow.co/TI
The Age of People Discovery – Removing barriers to connect with people
Image: hra.ca
The Age of Creation
Image: venturebeat.com
Your audience now has an audience
Meanwhile in Australia …
PLANKING!!
Thank you Incentivize.com by CPAWay- $1500 Charity Donation
• Support Incentivize.com by CPAWay• Vote + submit YOUR fundraising
pages to DonateSponsor.org
Recommended: GiveThanksWalk.org
Secret #7 – Focus on what you do have and what you can do … and do it!
• Nick Vujicic - NickVujicic.com
Every change is a massive opportunity …
Image: flickr.com/annebb
• People want free → but will build your business free
• Content Recommendations + Social Personalized Search
Take Action
Image: flickr.com/lorilove
“Choose, don’t react. Don’t take what’s given to you by the environment that you walk by each day. Decide precisely what you want … and make that happen”Anthony Robbins
Thank You
FatCowBusiness.com/ASE12
FatCowBusiness, DaveCupples@FatCowBusiness, @DaveCupples
Book: FourYearOldEntrepreneur.com
Slides, Videos, Tutorials free at: