Dave & Buster's is the place where adults go for Big Time

FunGulf Consulting Ltd.

• Table of Contents: Executive Summary Fact Base (Situational Analysis)

• Sales• Markets• Trends• Products & Services

•Competition• Customer Attitudes & Communication

• Problems & Opportunities

• Establishing Promotional Objectives:

• Table of Contents: Executive Summary Fact Base (Situational Analysis) Problems & Opportunities

• Establishing Promotional Objectives:

• Assumptions• Quantifiable Objectives• Sales Objectives• Communication Objectives• Action Plan-Strategy Determining BudgetSALES AND PROFIT PROJECTIONS• Recommendations References

• Executive • Summary

Gulf Consulting Ltd. concludes that Dave & Buster’s need to build a new location in the Middle East region specifically in the Sultanate of Oman. Through expanding in the Gulf region the arcade/amusement restaurant would increase its revenue enormously. The restaurant should focus on targeting younger demographics (13-22 years) since more than half the population in the Sultanate of Oman is below 15 years of age. Secondly, Dave & Buster’s should concentrate on customers with average income of R.O. 400-650 (23-35 years) since they constitute 16 to 18% of the population in the sultanate of Oman.

•

• Executive • Summary

• This could be done by aggressive promotional campaigns highlighting on the features of the company and the basic Dave & Buster’s philosophy of good food, fun, and good service. Once the new location is introduced into the Sultanate, Gulf Consulting Ltd. suggests that Dave & Buster’s broaden the promotional campaign to include other Middle East countries and eventually developing into those regions in the Gulf. Thus, maintaining the extensive brand

OPPORTUNITY IS NOW HERE!