dave benton – creating great online brand experiences
TRANSCRIPT
meta tationTATIONTELLING YOUR BRAND STORY ONLINE
FITC TORONTOAPRIL 29, 2014
A M E T A T I V E P R E S E N T A T I O N
CREATING GREAT “ONLINE BRANDED” EXPERIENCES
FOWD NEW YORK NOVEMBER 4, 2014
@metajive
CREATE GREAT
EXPERIENCESDIGITAL BRANDED
METAJIVE’S MISSION IS TO
FOR USERS, CLIENTS AND EMPLOYEES
CREATE GREAT EXPERIENCES
METAJIVE’S MISSION IS TO
FOR USERS, CLIENTS AND EMPLOYEES
CREATE GREAT EXPERIENCES
my ‘why’
We are an independently owned interactive studio
focused on partnerships to create great experiences.
We are an independently owned interactive studio
focused on partnerships to create great experiences.
METAJIVE’S MISSION IS TO
FOR USERS, CLIENTS AND EMPLOYEES
CREATE GREAT EXPERIENCES
METAJIVE’S MISSION IS TO
FOR USERS, CLIENTS AND EMPLOYEES
CREATE GREAT EXPERIENCESmetajive’s mission is to:
for users
METAJIVE’S MISSION IS TO
FOR USERS, CLIENTS AND EMPLOYEES
CREATE GREAT EXPERIENCES
METAJIVE’S MISSION IS TO
FOR USERS, CLIENTS AND EMPLOYEES
CREATE GREAT EXPERIENCESmetajive’s mission is to:
for users, for our clients
METAJIVE’S MISSION IS TO
FOR USERS, CLIENTS AND EMPLOYEES
CREATE GREAT EXPERIENCES
METAJIVE’S MISSION IS TO
FOR USERS, CLIENTS AND EMPLOYEES
CREATE GREAT EXPERIENCESmetajive’s mission is to:
for users, for clients & for employees
Tip #1: understand the brand
origins of branding
sure logos are important but why….
t$35
Today’s Value: $15,000,000,000
Tip #2: Leave Nothing To Chance
Tip #3: Be Different
'Be yourself; everyone else is already taken.’
-oscar wilde
Tip #4: communicate authentically
to your audience
t
glassy baby brand
glassy baby brand
glassy baby brand
glassy baby brand
glassy baby brand$2,000,000
Tip #5: Make It All Cohesive
APP GEAR PROJECT
APP GEAR PROJECT
Tip #6: Use Stories?
A good story connects the brands values with your own
Tip #7: Let The Content Guide You
Tip #8: Keep It Simple
Tip #9: Organize your experience in small pieces
“You should be able to cover up the logo and still identify the
company because the look and feel is so distinctive.”
— Michael Bierut
Tip #10: Create Something Memorable
Tip #10: Create Something Memorable
Tip #1: Understand The Brand
Tip #2: Leave Nothing To Chance
Tip #3: Be Different
Tip #4: Communicate Authentically to Your Audience
Tip #5: Make It All Cohesive
Tip #6: Use Stories?
Tip #7: Let The Content Guide You
Tip #8: Keep It Simple
Tip #9: Organize Your Experience In Small Pieces
