dato presentation
DESCRIPTION
TRANSCRIPT
![Page 1: DATO Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c4e33c4a79592d038b4576/html5/thumbnails/1.jpg)
8 Things You Must Do In
Internet Marketing
![Page 2: DATO Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c4e33c4a79592d038b4576/html5/thumbnails/2.jpg)
Manage The Funnel
Engagement Rate
ConversionRate
![Page 3: DATO Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c4e33c4a79592d038b4576/html5/thumbnails/3.jpg)
Non-Branded Keywords+ Direct Traffic
+ Referrals+ Email
____________________
People Who Know You
Manage The Funnel
![Page 4: DATO Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c4e33c4a79592d038b4576/html5/thumbnails/4.jpg)
More Engaging
![Page 5: DATO Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c4e33c4a79592d038b4576/html5/thumbnails/5.jpg)
1. Identify which ones are in the market this year:Email: "Coming To Durango?"Facebook: Opt-In For 2012 Specials
2. Strike During the Planning Time:Email: "Get The Most Out Of 2012"Facebook: Show Specials
What To Do With Them:Must email them at least 1 time every 4 monthsMake repeats easy
1. Own Your People
![Page 6: DATO Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c4e33c4a79592d038b4576/html5/thumbnails/6.jpg)
Segment And Narrowcast The ConversationPinpoint Actionable FeedbackWhat do you ask on the phone?If you knew _____, what would you do differently?When do they plan? When do they buy?Stop asking how they found you and other 'nice to know'Segments:Location: In-State vs. Out-of-StateTime Of Year: Planning vs. BuyingSource: 'durango family vacation' vs. email vs. Leads
2. Know Your People
![Page 7: DATO Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c4e33c4a79592d038b4576/html5/thumbnails/7.jpg)
2. Know Your People
![Page 8: DATO Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c4e33c4a79592d038b4576/html5/thumbnails/8.jpg)
6. Know Your Audience
![Page 9: DATO Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c4e33c4a79592d038b4576/html5/thumbnails/9.jpg)
3. Have A Conversation
![Page 10: DATO Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c4e33c4a79592d038b4576/html5/thumbnails/10.jpg)
3. Have A Conversation
![Page 11: DATO Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c4e33c4a79592d038b4576/html5/thumbnails/11.jpg)
More Conversion
![Page 12: DATO Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c4e33c4a79592d038b4576/html5/thumbnails/12.jpg)
Create More Soft Conversion Points and give a reason to do itDealsSweepstakesFacebook (with caution)Build Your Own TripGet A QuoteSend To A FriendHave Us Call YouTalk To A GuideCall NowHave QuestionsGet deals on FacebookGet a free picture
4. Expand Conversion Points
![Page 13: DATO Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c4e33c4a79592d038b4576/html5/thumbnails/13.jpg)
Move All Soft Conversion Points
behind Primary Conversion
5. Optimize Conversion
![Page 14: DATO Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c4e33c4a79592d038b4576/html5/thumbnails/14.jpg)
Remove any non-conversion piece behind conversion pages
5. Optimize Conversion
![Page 15: DATO Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c4e33c4a79592d038b4576/html5/thumbnails/15.jpg)
5. Optimize Conversion
![Page 16: DATO Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c4e33c4a79592d038b4576/html5/thumbnails/16.jpg)
5. Optimize Conversion
![Page 17: DATO Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c4e33c4a79592d038b4576/html5/thumbnails/17.jpg)
6. Stop Anti-Social Social
![Page 18: DATO Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c4e33c4a79592d038b4576/html5/thumbnails/18.jpg)
6. Stop Anti-Social Social
![Page 19: DATO Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c4e33c4a79592d038b4576/html5/thumbnails/19.jpg)
Find all Leads that contacted you in the last weekContact FormsOpen reservationsPhone callsLead programsDealsOther Opt-Ins and Soft ConversionsRemove anyone who made a ReservationAsk for the Reservation
"Hello, We saw that you _____, but we don't have you booked. May is filling up. Can we suggest _____ ...
7. Focus On The 72 Hour Window
![Page 20: DATO Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c4e33c4a79592d038b4576/html5/thumbnails/20.jpg)
Email still Converts more than anything. Still.
Example Content Calendar:Segment by in-state, out-of-stateIn-State gets greater frequencyOut-Of-State gets a reason to comeCoordinate Message with Social, and Partners Post ItWrite It - Stage the following emails to reinforceSend It - in season it should just the release button
8. Email To A Content Calendar
![Page 21: DATO Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c4e33c4a79592d038b4576/html5/thumbnails/21.jpg)
Are you really so busy handling Onesies and Twosies that you can't address the 350,000 people who Like www.Facebook.com/VisitColorado?
Are you really so busy handling today that you can't send a proper email tomorrow?
9. Don't Be Too Busy To Be Smart
![Page 22: DATO Presentation](https://reader033.vdocuments.us/reader033/viewer/2022061223/54c4e33c4a79592d038b4576/html5/thumbnails/22.jpg)
Own Your PeopleKnow Your PeopleHave A ConversationIncrease Conversion OptionsOptimize Conversion PointsStop Anti-Social SocialFocus On The 72 Hour WindowUse Content CalendarsStop Being Too Busy To Be Smart
Review