dataram presentation

Copyright © 2010 Dataram Corporation – All rights reserved - Confidential and Proprietary1

Presented by Marshall ShahNovember 9, 2009


Company Overview

History• Founded in 1967 – 40+ years experience in the memory technology industry

Position• Public company – listed on NASDAQ (DRAM)• Worldwide leader in the manufacture of high quality data center products for mission critical applications• Provider of Services and Software that optimize and leverage existing and newly acquired data center assets

Locations•USA - HQ in Princeton,NJ; Operations in Ivyland, PA•EU - UK, Denmark, France, Germany, Sweden•Asia - Japan


Mission Delivered Thru Our Products and Services Portfolio

Memory Storage Services Software

• Compatible Enterprise Memory for Servers & Workstations from SUN, IBM, HP, Dell

• Customized OEM and embedded solutions

• OEM Original Memory

• Laptop / Desktop Memory thru our MMB operations

• Application Performance Accelarator • Greater Storage Device Utilization • Seamless Integration • Patented Intelligent Caching Software

• Installs Quickly – Results In One Hour

• Performance, Optimization and Total Cost of Computing Reduction Program

• SAN Consultancy

• Engineering Design & Support

• Installation & QA

• Customized Consignment & On-Demand

• No Risk Proof of Concept

• Performance Issues

• Optimization Opportunites

• Operates under Windows, Linux, Solaris & VMWare

RAMDiskMemory Enhancement Tool


Focused Verticals Ensuring We Understand Your Industry

• Solutions for missioncritical applications

• DIMM design based on Gov/military needs

• Direct engineering interaction

• Supply Chain for long-life support

• Program Management

• Ruggadized testing and validation

• Joint R&D with leading defence companies


70 Fortune 100 Companies Are Powered by Dataram


Certifications & Memberships Validating Our Commitment to Quality


Dataram – Products and Services Portfolio

WHY DATARAM


Comprehensive Memory Portfolio

Memory

• Compatible Memory for Server / Workstation from SUN, IBM, HP, Dell

• Customized OEM and embedded solutions

• OEM Original Memory

• Laptop / Desktop Memory thru our MMB operations

Legacy Products Spotlight Products First-to-market

Significant Savings versus memory supplied by the OEM‘s Without Comprising Quality!

• Guaranteed to be 100% form, fit and function compatible• 100% product tested in original server environment• Built with same high quality components as used by the OEM‘s

• State-of-the-art manufacturing facility is ISO 9001 certified • Backed up by Industry‘s best service, support and warranty program • Ship most products same or next day


Industry’s Best Service, Support & Warranty Program

Insurance

Warranty

Support

Service

• Lifetime Warranty• Replacement products at no additional charge• Hassle-free RMA support• Pre-paid shipment for return products

• Advance Replacement• Service Call Reimbursement• On-site spare parts

• Consultative Engineering Support • 24 x 7 Technical Support• Online Datasheets• Flexibile Program Terms to Meet or Exceed Current SLA‘s

Critical Outage Insurance • Pre-paid onsite service support


Storage Products ~

Positioning & Value Proposition


The intelligent SAN optimization appliance

High-End Performance from Mid-Range Storage Systems

Storage


More and More Data

Tighter Budgets

Higher Volume

of Transactions

Increased

Demand for

Capacity and

Performance

Current Challenges


Traditional Solutions to I/O Bottlenecks

Infrastructure tuningTime consuming, labor-intensive, costly,

diminishing returns

Add more storage systemsIncreased CAPEX and OPEX; power- and

space-inefficientAdd more spindles

Increased CAPEX and OPEX; power- and space-inefficient

Solid State DisksRequires management and system

changes; does not seamlessly scale


The XcelaSAN Solution

Storage

Dataram‘s new intelligent SAN optimization solution

• Seamlessly Integrates into existing Fibre Channel SANs

• Dynamically caches I/O-intensive data (patented)

• Dramatically reduce I/O bottlenecks

• Accelerates application performance

• Investment protection / compelling return on existing assets

• Compelling, immediate ROI – one-hour installation

• Architected for high availability with no single point of failure thru a 2nd unit

• Can be configured in line or zoned into fabric


Customer Applications


Typical mid-sized database application hosting a 1TB dataset:Typical mid-sized database application hosting a 1TB dataset:

Example Business Case I

8 Storage arrays 200 SAS disks for speed, not capacity

Mid-range server Mid-range server

1 Storage array25 SAS disks forcapacity

vs.


Example Business Case II

High-End System

+

Mid-Range Arrays


DMX (High End Solution that customer has no interest or funding for = NO BUSINESS):

Hardware (DMX)

Software (additional features)

Licenses (applications, mgmt)

Energy costs

Rack space – 15:1 ratio vs. XcelaSAN

10 days of training

Total Cost = $500,000 - $1M

Example Business Case II

Mid-range plus XcelaSAN:

Hardware (XcelaSAN) = $65,000**Typically sold in pairs for High Availability

No additional software costs

Lower license costs

lower energy costs

less rack space used

1 day of training

Total Cost = $200,000


Summary

Achieve high-end performance from mid-range storage systems

Extend the life of existing storage systems; protect existing storage investments

Eliminate the need for additional storage arrays; utilize lower cost arrays

Turn existing SAN into solid state-optimized, high performance system!


Services & Software ~

Positioning & Value Proposition


Services

Services

How to make significant reductions in data center andapplication expenses, while at the same time expandingservices and optimizing performance?

POTCC Program

Performance

Optimization and

Total

Cost of

Computing Reduction

30%+ Reduction Objective


Software optimizing performance

Software

Dataram’s Server Agent for Server Performance Statistics

• Server Agent – installed on individual Servers to collect and transmit performance statistics

• Collection Server – installed on a single central machine at customers site to receive performance data from Server Agents

• Analysis / Report Server – installed at Dataram’s facility

Upon completion of detailed information capture, Dataram will delivera comprehensive analysis including:

• Cost Reduction Opportunities • Memory spend & deployment • Storage spend & deployment • Server and software license / maintenance • Other related hardware, software & services • Application Performance Problems & Impact

Supported Operating Systems

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