database virtualization: a new platform virtualization: a new platform peter chargin ... a fortune...

1© 2016 Delphix. All Rights Reserved. Private & Confidential.

Database Virtualization:

A New Platform

Peter Chargin

Vice President, Worldwide Product MarketingMay 2016


Requirements

Double Application Release Cycles

Meet Data Privacy Requirements

Tackle Large Scale Data Initiatives

Cut Infrastructure Requirements in Half


Results

All at the Same Time

Double Application Release Cycles

Meet Data Privacy Requirements

Tackle Large Scale Data Initiatives

Cut Infrastructure Requirements in Half


30% of F100 Run Faster With Delphix


Enable DaaS Across Application Lifecycle

THE LEGACY WAY:

Impact on People & Systems

With Data Virtualization

Self-service & Non-disruptive

Backups, batch

jobs, extracts

Data transfer to

backup or stage

Write, read

Data transfer to

target

Server and storage

impact

Developer

Submits

request

DBA

Backup

Admin

Storage

Admin

Manager

Systems

Admin

Approves

request

Readies

storage

Restores

version

Configures

database

Readies

target

1

2

4

5

6

3

Developer

Production

Network

Network

Backup

Target

Days, weeks, or

months later

VIRTUAL DATA

FILES,

DATABASES

1 One-Step Self-Service

V

Provision data

in minutes

Eliminates the process of copying

and moving data across systems

1

2

4

5

3

100x Faster


Data as a Service Platform

FILES

ANY SERVER

ANY HYPERVISOR

ANY STORAGE

ANY CLOUD

DATABASES

Dev QA Reporting

Collect Control Consume

Mar. 15,

3:30:15

PM

Compress, non-disruptively sync change

data in near real time.

Mask data. Set retention policies.

Manage role-based access.

Create ten VDBs or vFiles in the space of

one. Enable end users with self service.

Mask

10:1 10:110:1

Compress Virtualize

Backup, Retain

Branch

Bookmark

Refresh

Rewind Integrate


Virtualize Data Across Application Lifecycle

Prod

Support

Dev

& Test

Backup

& DR

ETL &

Reporting

Archive,

Legal Hold

Redundant Data Across Application Lifecycle Data Consolidation, Automation

10 TB Total, 2 Weeks to Deliver 1 TB Total, 10 Minutes

CapEx: 90% redundant data across application lifecycle environments

OpEx: data management consumes time across multiple teams


Data and Application Archival

» Delphix in Gartner MQ leaders quadrant

for Archival (2015)

» Data remains “live archived” inside

Delphix and can be accessed in <10

minutes

» Delphix has "App data" feature which

can be used to capture the entire

application data, not just database

» Applications can be run live on Delphix


Reduce Risks of Data Movement, Accelerate

Development

Key Results

Monthly to daily

releases

20% decrease in

production bugs

90%+ improvement

in environment cost

Protect customer

information, PCI-

DSS compliant

Challenge: StubHub Application Development

» 3 weeks+ to create new development, testing environment

» Limited number of environments to attempt to limit access points to unsecured data in non-production

» Developers allocated 20% of project time to allocate time, generate synthetic data


Over $10M Saved, 2x Faster Releases

App, data explosion due to:

• Regional Expansion

• Affordable Care Act

• HIPAA Regulations

Key Results

50% reduction in

application release

schedules

6,000+ Apps, DBs

virtualized for self-

service

8+ petabytes in

storage saved

In my 4 years as CIO here at

Molina, the best ROI of any

technology investment that I’ve

made has been with Delphix.

—Rick Hopfer, Molina CIO

CIO 100 Award Winner with Delphix ImplementationA FORTUNE 500 COMPANY

Molina: Case Study for Consolidation


State University System

Largest state university system in the country (23 campuses)

Must reduce costs of PeopleSoft databases for local developers

Stringent SLAs for delivery of dev and QA systems

Data privacy requirements complicate data distribution

Key Results

Provide 1200-2000

copies of 21TB

database

Reduce infrastructure

footprint

Masking entire

PeopleSoft

application data

Provide self-service

access

Reduce cost of non-production data

while increasing data security


100x Faster Video on Demand App Recovery

» DBA dropped video titles table in production

» 24M users could not purchase videos on demand

» Standard recovery takes at least one day

Key ResultsKey Results

Near zero revenue

loss and customer

experience impact

Avoided delay of 1-2

days for recovery

Restored exact data

in 15 minutes

Comcast: Case Study for Mobile App Dev, Recovery


Thank you


Appendix


Data Governance and Privacy

» Delphix (Axis) in Gartner MQ

Challengers quadrant for Data Masking

» Provides a secure hub for obtaining

copies of databases with complete audit

trail

» Ensures that sensitive information is

masked for downstream environments.


DEV:Comprehensive Data Features

to Accelerate SDLC

Governance Model to Enable Self Service

ROLLBACK

Reset to run A/B tests, recover

from errors and data loss

SYNCHRONIZE

Dial multiple applications to

exact same time

BOOKMARK

Mark release changes,

business events

BRANCH

Pass environments to/from

Dev and QA

REFRESH

Refresh to the latest data

for high fidelity testing,

analytics

RBAC

Set up role-based

access controls,

permissions

MASK

Replace private,

sensitive data with

masked values

RETAIN

Store 30 days in space

of one for backup

restore, archiveREPLICATE

Replicate within, across

sites, or to the cloud for DR

SOURCE, TARGETS

Enable, set automation

templates for source, targets

OPS:Full Security, Control, & Resource

Allocation to Enable Self Service


Delphix: a Fully Comprehensive Masking Solution

PROFILE SECURE AUDIT

VERIFY all sensitive data is masked

ALERT admins if vulnerabilities are IDed

DELIVER assessment to auditors

MASK data without any programming

MAINTAIN usability with fictitious, but realistic

data

APPLY masking with consistency,

repeatability

IDENTIFY sensitive data across sources

ASSIGN masking algorithms to match data

REPORT risk profile across the enterprise

> >


Data Virtualization: How It Works

D

C

I

B

G

H

F

A

H

D

C

I

B

G

H

F

A

H

D

C

I

B

G

H

F

A

H

D

C

I

B

G

H

F

A

HChanged

data blocks

COMPRESS INITIAL COPY RECORD CHANGES INSTANTLY PROVISION

1 TB 0.33 TB

Compressed

initial copy

Source

Collect, compress data in apps and databases

C C C C CLog files

Time machine

to source and virtual copies

DEV, TEST, UAT

to any point in time

Ap

p, D

B d

ata

Transaction consistent record

Compressed

initial copy

RDBMS

APP


IDC Study: 3 Payback Categories, Large ROI

Category 1: Business Teams

50% Application Project

Output

Data Security Compliance

90% Less Downtime

Category 2: Development Teams

50% More Code Released

1,000% Increase in Test Cycles

99% Faster Data Delivery

Category 3: Operations Teams

50% Lower Administration

50% Server, Software Reduction

90% Storage, Backup Reduction*Studied results of customers in production

4.3 month payback

461% ROI* Business

Apps

IT

ROI


PRODUCTIONOn-premise or cloud

Delphix: Virtual Data Provider

NON-PRODUCTIONTarget servers: physical, virtual, Docker containers, or cloud

DEV TEST UAT

STORAGE: 1 TB

RDBMS

APP

FC, Ethernet

SSH, JDBC

WAN, LAN

Connects via standard APIs

(e.g., Oracle RMAN)

SSH, JDBC

RDBMS

APP

RDBMS

APP

RDBMS

APP

ANY HYPERVISOR,

ANY SERVER (dedicated)

…Scale out

to 10-20x

STORAGE: 0.33 TBANY STORAGE(configured for high performance)

NFS, iSCSi

ANY VERSION(heterogeneous

target servers)

1TB 1TB 1TB


Delphix at a Glance

Market PioneerRadically improve delivery of data in databases,

warehouses, apps, and files on-premise, in private or

public clouds.

Large Addressable MarketData is both the output and the fuel for applications.

Rapid growth in apps and the criticality of data drive

expansion of a $50-70B market.

Strong Financial PerformanceTrack record of positive cash flow and consistent

hyper-growth, with strong gross margins on a term,

subscription model.

200% Average Revenue

Growth Over 5 Years

Valued Customer Base 30% of the Fortune 100 and 10% of the Fortune 500

with a >95% renewal rate and 3X renewal average.

Well FundedRaised $75M in Series D funding in July of 2015.

$120M raised to-date.

Servers Desktops Data

$50-70B

SaaS IaaSDaaS

TAM

#1 Banking#1 Retail #1 Apparel #1 Food Svcs.#1 Office Eqp.

database virtualization: a new platform virtualization: a new platform peter chargin ... a fortune...

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