THE POWER OF DATA VISUALISATION

Kevin Tan, CEO, EyeotaGreg Herbst, VP Programmatic Solutions,

Bombora

What you will learn today

• The power of data visualization in the world of the data relationship• Examples of how data visualization can support buyers and sellers

of data• Real life examples from the publisher side

Third party data providers are the dating agency to the data relationship

Third party data providers are experts in providing all the information needed for advertisers, agencies, publishers and data owners to enter into a data relationship – “the match maker”

The data relationship for long term success

Trust

Anyone with data to sell or wanting to purchase data, be it first, second or third-party data, should consider these factors before entering a data relationship:

Location

Size Cost

Longevity

Data visualization ensures compatibility

A dating agency uses data visualization to encourage and reassure publishers, brands and agencies to enter a data relationship.

Data visualization proves the potential for compatibility, shared interest

Compatibility

For a potential data buyer

Which data segments work best for my needs?

Where is data available?

What do I know about this data?

For a brand or agency wanting to buy data, some of their most pressing questions are likely to include:

Where is data available?

Where is data available?

What data should I buy?

What data is relevant for my brand or campaign?

Introducing Bombora

We have a comprehensive B2B data set

For a potential data seller

How much data do I have?

How well is my data performing?

Which data points are high in demand?

For a data owner or website wanting to enter a data relationship:

Who wants my data?

What does my audience look like?

What can I learn about my audience when they are not on my site?

The Power of Data Visualization for the Data Relationship

Key Takeaways• Seamlessly combine data from disparate sources in one place• Make data speak to each other in a meaningful way• Macro trends are made apparent• Changes over time are easy to spot• Geographical nuances are possible to ascertain• Determine key attributes about your audience or potential clients