Data to Dollars Where is the money in IoT??

Sanju Thomas

But what will make an IoT product successful?

But what will make an IoT product successful?

Just the right blend of good design and features? Or is it value to the consumer?

Vessyl Kolibree Pavlok

In January 2014, the NHTSA issued recalls for two vehicle models. One was for a pickup truck from a major auto manufacturer with around

370,000 units on the road. Another was for Tesla’s Model S sedan with around 29000 units on the road.

Source: Capitalizing on IoT - Jasper Wireless

In January 2014, the NHTSA issued recalls for two vehicle models. One was for a pickup truck from a major auto manufacturer with around

370,000 units on the road. Another was for Tesla’s Model S sedan with around 29000 units on the road.

Tesla prepared the software update. Pushed it out to every single one of its Model S cars

remotely while the cars were turned off. When their owners turned them back on, a

notification on the dashboard alerted them of the update.

Source: Capitalizing on IoT - Jasper Wireless

Source: 2014 Internet of Things Study - Acquity Group

Crossing

the Chasm

• The Chasm is wider in IoT

• Capabilities Vs Value

Barriers to Adoption of smart in-home devices

Addressing the barriers

• Talk to “Real Customers” • IoT Vs Non- IoT Devices • Educating consumers, Sales

Promotions

Source: 2014 Internet of Things Study - Acquity Group

Where is the money in IoT?

Cisco estimates that IoT has the potential to generate about $19 trillion value over the coming years

But there is a catch!! Over 70% of organizations do not

generate service revenues from their IoT solutions

Source: Capgemini Consulting analysis

Thank You

Get connected to the Internet of Things @JustDoIoT

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