IceMobile <3 DataData & The City - 3 October 2016

Heb je wel eens zegels bij de AH gespaard, voor jezelf of voor een ander?Ben je ook meer gaan uitgeven bij de AH?

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• Amsterdam based company (& office in Hong Kong, Toronto)• 130 employees• over 40 nationalities• Either a foodie, code king, design nerd, beer brewer or unicorn

IceMobile Amsterdam

Transactional & emotional loyalty

Why? How?

Customer InsightsData Analysts & Data Scientists

UX LabData Storytellers

What?Who? When? Where?

How many? How often?

Our research team

Data sources

Use qualitative as a compass to analyse your big data

• Management overviews• PowerBI dashboards

• Detailed analysis• Based on triggers from qualitative research

How we use our data

Provide 1-on-1 relations on mass scale• Segmentation• Conversational Commerce

Future

Where digital becomes human