data story telling by paul ormonde-james 2016

CYBERTREKING.COM1

DATA STORY TELLING

BRING DATA TO LIFE FOR BOARD AND EXECUTIVES

PAUL ORMONDE-JAMES

CYBERTREKING.COMPaul Ormonde-James

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POWER OF DATA SCIENTISTS• GAINING GREATER INSIGHTS INTO COMPLEX DATA• ABILITY TO LEVERAGE SOPHISTICATED MATHEMATICAL TOOLS AND

ALGORITHMS TO ANALYSE DATA• ABILITY TO CREATE COMPLEX MODELS TO LOOK AT FACETS OF DATA• ABILITY TO CORRELATE AND PREDICT BASED ON COMPLEX ALGORITHMS• …..ABILITY TO COMMUNICATE?


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WHAT COULD BE THE DOWN SIDE?• UNDERSTANDING THE FINDINGS FROM THE DATA SCIENTIST HYPOTHESIS

AND RECOMMENDATIONS• TRUSTING THE RECOMMENDATIONS AND FINDINGS• GETTING TO THE OUTPUT AND ACTION REQUIRED WITHOUT BEING A DATA

SCIENTIST• CONVEYING SOMETIMES COMPLEX CONCEPTS SIMPLY TO A VARYING

AUDIENCE• GAINING CREDIBILITY VIA SIMPLICITY• TRUSTING "THE BLACK BOX" – TRUST ME I'M A DATA SCIENTIST!


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THE INTUITIVE VISUALISATION• DATA STORY TELLING – USING THE POWER OF NARRATIVE TO COMMUNICATE

FINDINGS IN A WAY THAT RESONATES WITH STAKEHOLDERS

• DELIVERING A STORY THAT CONNECTS THE DOTS – SOMETIMES DS JUMP STEPS!

• GUIDES THE VIEWER THROUGH THE PROCESS OF FORMULATING A QUESTION AND LEADS AUDIENCE TOWARDS THE DESIRED CONCLUSION – VIA DATA.

• PRODUCING GUIDED NARRATIVE WITH PICTURES AND WORDS, THOUGHTS AND CONCEPTS TO CONCLUSIONS AND RECOMMENDATIONS.


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FIRST STEP – A GOOD STORY• WHAT IS THE QUESTION YOU ARE TRYING TO SOLVE? DOES EVERYONE AGREE? • EXPRESS IT SIMPLY IN STAKEHOLDER TERMS – LEAVE OUT THE COMPLEX ANALYTICS TERMINOLOGY• REMOVE ANY ITEMS THAT DOES NOT SPECIFICALLY RELATE TO THE ISSUE – STAY ON TRACK• REMEMBER THE TOAST MASTERS APPROACH• SET THE SCENE• RISING ACTION• CLIMAX• FALLING ACTION• COMPELLING CONCLUSION


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WHAT CONTENT IS NEEDED?• SETTING THE SCENE• THE REAL ISSUE BEING CONSIDERED, WHY?

• RISING ACTION• BUILDING UP THE QUESTIONS AND THE ACTUAL DATA REQUIRED – THE INVESTIGATION

FOLLOWING THE CLUES• WHAT IS HAPPENING, TO WHOM?, WHERE , WHEN,, HOW

• CLIMAX• THE PIVOTAL DISCOVERY – THE AH AH MOMENT, THE LIGHT BULB SWITCHING ON!• THE CLUES COME TOGETHER TO REVEAL THE ANSWERFALLING ACTION• THE ULTIMATE SOLUTION AND ALTERNATIVES

• CONCLUSION• THE RECOMMENDATION


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MAKE IT PERSONAL AND GIVE IT LIFE• TRY TO TELL THE STORY THROUGH THE EYES OF SOMEONE – A CUSTOMER, A

VENDOR, A ACTUAL GROUP

• POINT OUT THE MOTIVATIONS OF THE CHARACTER TO BRING IT TO LIFE

• SHOW SUGGESTED ACTION THE COMPANY MAY TAKE IN THE SCENARIO

• MAKE THE AUDIENCE IMAGE THEMSELVES IN THE ROLE


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TECHNIQUES OF STORY TELLING• A PRIME EXAMPLE IS IN AGILE MANAGEMENT IN STORY BOARDS – SHOW THE JOURNEY

• BUILD THE RIGHT VISUALISATION – PICTURES TELL A 1000 WORDS

• VISUALISATIONS MUST HAVE STRONG DATA TO SUPPORT

• THE BEST VISUALISATIONS ARE THE SIMPLE ONES THAT THE STAKEHOLDER WILL ASSOCIATE WITH

• KEEP IT SIMPLE STUPID

• EMPATHY – THINK LIKE THE STAKEHOLDER


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DIFFERENCES SUPPORT CONCEPTS• USE OF BAR CHARTS, PIE CHARTS, LINE GRAPHS, LOCATION MAPS,

DIFFERENCE CHARTS ETC• ASSURE THE VISUALISATION IS NOT AMBIGUOUS AND IS OBVIOUS – TO ALL• NO GRAPHIC TRICKS – LIES , DAM LIES, & STATISTICS


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THE PRESENTATION• AGAIN THE TOAST MASTERS SKILLS• VERY TONE FOR EMPHASIS• VERBAL AND NON VERBAL QUEUES • EXPRESSION TO BRING THE AUDIENCE ALONG• SPEAK WITH CONVICTION


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OBJECTIVE OF OUR ANALYSIS• TO USE DATA AS THE TOOL TO SHOW INSIGHTS THAT PEOPLE HAVE NOT

SEEN BEFORE• TO ADD VALUE THROUGH OUR SKILLS IN OBSERVATION, CURIOSITY,

UNDERSTANDING, DATA MANIPULATION AND "JOINING THE DOTS"• TO BOLDLY GO WHERE NO ONE HAS GONE BEFORE – BIT TREKY !


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USES• STORY TELLING IS NOT JUST FOR ANALYTICS• APPLICATIONS I HAVE USED THIS TECHNIQUE• DATA GOVERNANCE• ADVANCED PREDICTIONS• COMPETITIVE INTELLIGENCE• SCENARIO ANALYSIS• RISK ANALYSIS• SITUATION ANALYSIS


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CONCLUSIONS• ANALYTICS IS MORE THAN NUMBERS• ANALYTIC & DATA LEADERS MUST COMMUNICATE BY TELLING STORIES• STORIES HAVE BEEN THE ESSENCE OF KNOWLEDGE TRANSFER FOR TIME

IMMEMORIAL• STORIES IGNITE THE IMAGINATION AND CONVEY THE KNOWLEDGE GAINED

TO ALL• BECOME A STORY TELLER AND FLOURISH IN THE WORLD OF DATA

Paul Ormonde-Jameshttps://www.linkedin.com/in/ormondejames

data story telling by paul ormonde-james 2016

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