data services a company that thinks big and acts small
TRANSCRIPT
Data Services
A company that thinks BIG and acts small.
Great Lakes List Management (Great Lakes
Lists) is a multifaceted direct marketing
service provider. In addition to list
management services we also offer a broad
scope of products and services to enhance
multi-channel marketing efforts and
facilitate the best possible outcome for your
company.2
A company that thinks BIG and acts small.
800-964-5478
Experience On-Site Service Bureau Data Products
◦ Compiled Data◦ Psychographic/Behavioral Data◦ Response Driven Data◦ New Mover Data◦ Trigger Data◦ Clusters
Data Services◦ Brokerage◦ Hygiene◦ List Management
3A company that thinks BIG and acts
small.800-964-5478
Great Lakes Lists was established in 1972.
All of our seasoned sales personnel have
at least 14 years of sales and marketing
experience in the list industry. Few
companies can offer the valuable insight
that our long-term, dedicated sales force
provides.
4A company that thinks BIG and acts
small.800-964-5478
Great Lakes Lists is one of the only list companies to offer an on-site service bureau. Our service bureau provides:
The ability to provide custom counts with lightning fast response time.
Merge/purge and suppression services. Priority service at no additional charge.
Example: A client called at 3:20pm EST with a list request. Great Lakes Lists was able to produce the order and have it to the client’s service bureau by 4:00pm EST. The client stated that they were astounded and amazed!
The flexibility to manipulate data to suit your company’s needs.
5A company that thinks BIG and acts
small.800-964-5478
6A company that thinks BIG and acts
small.800-964-5478
Compiled Data
Psychographic/Behavioral Data
Response Driven Data
New Mover Data
Trigger Data
Clusters
Great Lakes Lists has earned the trust of 4 of the
largest consumer data compilers in the country.
All of these databases are licensed and housed in
our on-site service bureau. Great Lakes Lists also
licenses and houses Dun and Bradstreet’s
business database. You will be hard-pressed to
find another data company with this many
compiled databases in-house.
7A company that thinks BIG and acts
small.800-964-5478
Represents 4 of the top 5 compilers in the
country.
Allows Great Lakes Lists to provide as much
as 40% more qualified data for your business
than our top competitor.
Includes a total of 1,538 selectable data
points.
8A company that thinks BIG and acts
small.800-964-5478
Great Lakes Lists manages three of the largest
psychographic/behavioral databases in the country.
They are derived from direct consumer responses to
multiple surveys and include ailments, lifestyle
preference, hobbies, consumer packaged goods,
finance, past purchase history, plan to purchase
categories, automotive, insurance, retail preference -
and much more.
9A company that thinks BIG and acts
small.800-964-5478
Offers a total of 6,428 selectable lifestyle
attributes.
Provides great demographic penetration including
age, income, home owner, and presence of
children.
An in-house service bureau allows us to combine
multiple files with the same attributes delivering
the maximum possible de-duplicated counts.
10A company that thinks BIG and acts
small.800-964-5478
Great Lakes Lists manages individual response driven
databases which are single sourced direct response
lists. We receive and process hotline data for
consumers who have responded in the very recent
past. In many cases, data is received in real-time from
our list owners, thereby enabling our clients to react
to consumers within a narrow window of their next
probable transaction.
11A company that thinks BIG and acts
small.800-964-5478
Categories include new credit card issues, catalog
credit, cruise vacations, insurance applicants, apparel,
seniors, education, payday loan and much more.
Daily, weekly, monthly, and real time data feeds
ensure that our clients are first-to-market.
All raw data is provided with postal hygiene, national
DO-NOT-CALL scrubs, and has the opportunity to be
appended with additional demographic attributes.
12A company that thinks BIG and acts
small.800-964-5478
Daily feeds from utility hookups allow Great
Lakes Lists to have an advantage over most
data providers. This provides a first-to-
market opportunity to our clients in one of
the most highly sought after trigger event
markets available.
13A company that thinks BIG and acts
small.800-964-5478
Proprietary processes enable Great Lakes Lists to
discriminate between new movers, new phone
connects, and phone disconnects.
Our ability to append demographic attributes
from 4 databases increases the capacity to
acquire exact target prospects in any geography.
Average hotline posted daily - 117,607 records.
14A company that thinks BIG and acts
small.800-964-5478
Multiple databases yield numerous trigger
event opportunities daily – The best time for
you to reach consumers with your offer:
planning to move, planning to marry, new
movers, new home owners, plan to buy
financial products, expecting a baby and
more are all available on our databases.
15A company that thinks BIG and acts
small.800-964-5478
Many clients use Cluster codes: Pre-defined
consumer niches based on a combination of
demographic and psychographic/behavioral
data. Standardized compilation methods by our
list owners insures continuity from order to
order. We have in-house access to 3 different
cluster code models that would be advantageous
to incorporate into initial test mailings.
16A company that thinks BIG and acts
small.800-964-5478
17A company that thinks BIG and acts
small.800-964-5478
Brokerage
Hygiene
List Management
At Great Lakes Lists, your success is our sole aim.
Although we come close, NOBODY has all of the data.
If we don’t have the data on site, Great Lakes Lists
has the experience, knowledge and the existing
relationships established in our 40+ years experience
to research and define outside vendor data products
to procure the best fit. Great Lakes Lists will also
negotiate favorable pricing, terms, and net
arrangements to provide a cost-effective data match.
18A company that thinks BIG and acts
small.800-964-5478
Our in-house service bureau provides top notch services including:
Order fulfillment
Custom count capability
Appending
Reverse appending
Postal hygiene
Do-Not-Call scrubs
Data security encryption
19A company that thinks BIG and acts
small.800-964-5478
Merge-purge services
Enhanced reporting
Radius data pulls
Processes 1.2 billion
records with thousands of
data elements per record
Has your company ever considered monetizing its customer database to generate substantial profit from assets you already own? Great Lakes Lists has the tools and the expertise to make list management a profitable venture for your company. Your list of customers are also catalog shoppers, magazine subscribers, home owners, warranty responders, parents, automobile owners, sweepstakes entrants and more. The difference is, these other companies have turned to list management as a secondary source of income. Call to learn about how simple it is to generate revenue that is pure profit.
20A company that thinks BIG and acts
small.800-964-5478
“Recently I came to you with a project that I had
deemed impossible. A client of ours needed a list of
consumers with specific characteristics within a five-
mile radius of their 300-plus branch locations, not the
center of the zip code. After conferring with your
technical associates, you informed me that you were
capable to do this exact job, and at a lower cost than
your competitors that were only willing to pull from
the center of the zip code.”
~US Marketing21
A company that thinks BIG and acts small.
800-964-5478
“I was impressed with the customer service
at Great Lakes List Management. I truly felt
that I was the most important client you had.
Every phone call was returned promptly. It
would be hard for me to imagine a better
working relationship.”
~Sterling Bank & Trust22
A company that thinks BIG and acts small.
800-964-5478
“Great Lakes has continually exceeded
expectations on each and every project
requested… I especially want to thank you for all
the efforts you recently put in to help us with list
procurement and data hygiene for one of our large
financial institution clients… Working with you and
the Great Lakes team for the past 8 years has been
a rewarding experience and a pleasure.”
~Transamerica Direct (now IWCO Direct)23
A company that thinks BIG and acts small.
800-964-5478
“Just wanted to take a moment to say ‘Thank You’
for all that you do for me and others at [our
company]. You are always pleasant and
professional … Thanks again for all you do.”
~ Competitive Partner
24A company that thinks BIG and acts
small.800-964-5478
“As a service bureau, their database capabilities rival our own. Fast
turn times and accurate processing are the standard for Great Lakes…
They have an in-depth knowledge of the current market and their
innovation leads the industry… [We] often use Great Lakes as the
standard to compare other clients with. They are viewed as a true
partner to our business… While our relationship and business with
Great Lakes has evolved and grown over the years, they have never
lost the focus, dedication, or service level we appreciate so much.
Great Lakes is a true example of a business that thinks big and acts
small. A better client to recommend I do not know.”
~ Major Consumer Database Client25
A company that thinks BIG and acts small.
800-964-5478
Phone
800-964-5478 or 814-456-2175
Jay Stockhausen, Vice President: [email protected]
Renee Brown, Executive Manager: [email protected]
Amy Stroka, Account Executive: [email protected]
Postal 3126 Peach St
Erie, PA 16508
26A company that thinks BIG and acts
small.800-964-5478
Call Great Lakes Lists at 1-800-964-5478 today for
list recommendations, count requests or to speak
with one of our seasoned sales associates about
your next direct mail campaign. Great Lakes Lists
would like to show you first hand how we are a
company that thinks BIG and acts small.
We look forward to hearing from you soon.
27A company that thinks BIG and acts
small.800-964-5478