data priorities & practices...digital leaders (220 out of 1,010) (219 out of 1,010) 34% new...
TRANSCRIPT
We Surveyed 1,010 CIOs to Find Out...
TCS 2020 CIO Study:Digital Leadership for Business Transformation
Data Priorities & Practices
How Leaders Use Data as a Strategic, Competitive Asset
Digital Leaders(220 out of 1,010) (219 out of 1,010)
34%New digital businesses,
o�erings, businessand operating models
66%Enterprise-wide digitization, strong leadership, major initiatives
41%Hugely successfulincreasing digital
revenue
59%Highly successfulincreasing digital revenue
Digital Followers
53%Digitization is
limited to a fewbusiness units so far
47%Still in pilot phase for digital transformation
61%Not very successful
increasing digitalrevenue
39%Not at all successfulincreasing digitalrevenue
Digital Leaders vs. Digital Followers
Where Do Companies Stand in Analyzing & Bene�ting from Customer Data?
Yes/No
Reasons Companies Obtain Customer Data from Others
Far ahead of competitors
12%23%
Somewhat aheadof competitors
19% 40%
12% 7%
Somewhat behindof competitors
15%4%
Far behindof competitors
42% 26%
On par with competitors
For any purpose98% | 2%
92% | 8%
To identifypotential customers
54% | 46%
To identify potentialcustomers interested in others’ o�erings
51% | 49% To help external
parties convertour prospects
into customers
50% | 50%To support current
customers with additional o�erings
from other companies
47% | 53%
To sell more to our current customers
40% | 60% To convert prospectsinto customers
54% | 46%
To support current customers after sales
52% | 48%
How We Conducted the Study
To learn how CIOs in North America and Europe are navigating a complex and rapidly evolving digital landscape, where their companies are focused, and how much traction they’ve gained this past decade from those e�orts.
Objective
Copyright © 2020 Tata Consultancy Services Lim
ited
Which Sectors Have CIOs Overseeing Data & Analytics?
All industries
37%
Banking &�nancial services
34%
Consumer packaged goods
33%
Insurance
27%
High-tech
40%
Telecom
45%
Healthcare& life sciences
38%
Travel &transportation
43%
Automotive
37%
Media,entertainment,
information
40%
Manufacturing
38%
Retail
42%
Which Data Is Most Important for Future Growth?Digital Leaders vs. Others
Digital Leaders vs. Digital Followers
How Digitized Are Business Activities and Functions Today?
56% | 46% Finance/accounting Legal
52% | 44%
50% | 48%
Information security/ITSM & services
49% | 43%Production/manufacturing
49% | 42%
Human resourcemanagement
47% | 48%Logistics & distribution
55% | 46%
Technology & process development
54% | 38%
Customer support& service
54% | 48% Product/service development
54% | 51% Marketing & sales
53% | 44% Products & services
53% | 44%
Procurement & vendor management
@
estimated percentages of digitization
Today vs. Expected by 2030
How Digital Will Business Get by 2030?
49% | 77% Information security
Marketing & sales50% | 75%
Technology & processdevelopment49% | 75%
Procurement & vendormanagement48% | 75%
Human resourcemanagement44% | 75%
Finance/accounting
49% | 74% Legal47% | 73%
Customer support & after-sales service45% | 70%
Production/manufacturing45% | 68%
Logistics& distribution46% | 68%
Products/services47% | 67%
Population
1,010 CIOs 60% North America40% Europe
11 industries
Revenues$1+ bn
75%
IT budget$50+ mn
72%
SALE
75% | 70%Online reputation
72% | 61%Customer purchases
70% | 59%Marketing/sales
70% | 58%Distribution data
61% | 53%Product/service
performance
52% | 46%
Production data
48% | 39%Acquired
customer data
49% | 36%
After-sale usage
1
2 3
SALE
49% | 75% Product/service development
TCS Thought Leadership InstituteLearn more at on.tcs.com/ciostudy
estimated percentages of digitization
For any purpose
Yes/No
Reasons Companies Share Customer Data with Others