data ethics pres - iain carmichael · data ethics data ain’tmagic quinn underriner how do you...
TRANSCRIPT
![Page 1: Data Ethics Pres - Iain Carmichael · Data Ethics Data ain’tmagic Quinn Underriner How do you create the largest amount of wealth ever geographically centralized in human history?](https://reader035.vdocuments.us/reader035/viewer/2022070720/5ee0e38aad6a402d666bf6e2/html5/thumbnails/1.jpg)
DataEthics
Dataain’t magicQuinnUnderriner
![Page 2: Data Ethics Pres - Iain Carmichael · Data Ethics Data ain’tmagic Quinn Underriner How do you create the largest amount of wealth ever geographically centralized in human history?](https://reader035.vdocuments.us/reader035/viewer/2022070720/5ee0e38aad6a402d666bf6e2/html5/thumbnails/2.jpg)
Howdoyoucreatethelargestamountofwealthevergeographicallycentralizedinhumanhistory?A:Arbitrage!OrastheysayonWallStreet– buylow,sellhigh
Peoplesignificantlymispricethevalueoftheirowndata(notthatmanyareevendoingthiscalculation,orawareofthetransactiontheyareparticipatingin)
Largest5companiesin2007 Largest5companiesin2017
Q:WhydidAmazongetitsstartasabookseller?
![Page 3: Data Ethics Pres - Iain Carmichael · Data Ethics Data ain’tmagic Quinn Underriner How do you create the largest amount of wealth ever geographically centralized in human history?](https://reader035.vdocuments.us/reader035/viewer/2022070720/5ee0e38aad6a402d666bf6e2/html5/thumbnails/3.jpg)
Sowhatisyourdataworth?
InCaesar’s(thecasino)chapter11bankruptcyfilingsomecreditorsvaluedtheir“TotalRewards”customerloyaltyprogramdataat$1billion,makingittheirlargestasset(aheadofphysicalassetholdings!)
WhydidMicrosoftbuyLinkedin for$26.2billion?–Consumerdata!Whileitshardtobreakdownspecificcosts(forreference,theirrevenuein2015wasonly$2.9billion).
Simplemathshowsus$260permonthlyactiveuser
http://sloanreview.mit.edu/article/whats-your-data-worth/
![Page 4: Data Ethics Pres - Iain Carmichael · Data Ethics Data ain’tmagic Quinn Underriner How do you create the largest amount of wealth ever geographically centralized in human history?](https://reader035.vdocuments.us/reader035/viewer/2022070720/5ee0e38aad6a402d666bf6e2/html5/thumbnails/4.jpg)
Whatcandatabrokersfigureoutaboutyou?
![Page 5: Data Ethics Pres - Iain Carmichael · Data Ethics Data ain’tmagic Quinn Underriner How do you create the largest amount of wealth ever geographically centralized in human history?](https://reader035.vdocuments.us/reader035/viewer/2022070720/5ee0e38aad6a402d666bf6e2/html5/thumbnails/5.jpg)
Souhwhohasmydata?
http://juliaangwin.com/privacy-tools-opting-out-from-data-brokers/
![Page 6: Data Ethics Pres - Iain Carmichael · Data Ethics Data ain’tmagic Quinn Underriner How do you create the largest amount of wealth ever geographically centralized in human history?](https://reader035.vdocuments.us/reader035/viewer/2022070720/5ee0e38aad6a402d666bf6e2/html5/thumbnails/6.jpg)
Averynon-exhaustivelistofshiftybehavior
Bosewirelessheadphonesnotingyourlisteningpreferencestobesoldtoathird-party
TargetpredictedateenagegirlinMinnesotawaspregnantbeforeherparentsknewandsenthertargetedpregnancyadvertisements
Facebookleakshowstheycreate“ghostprofiles”ofpeoplewhoarenon-users
Vizio TVstrackingwhattelevisionshowsyouwatchtosellto3rd parties
Mypersonalfavoriteprivacyviolation:
SilverPush,Drawbridge,andFlurryandotherdataadvertisingcompanieswhousedinaudiblenoisestolinkyourdevices
![Page 7: Data Ethics Pres - Iain Carmichael · Data Ethics Data ain’tmagic Quinn Underriner How do you create the largest amount of wealth ever geographically centralized in human history?](https://reader035.vdocuments.us/reader035/viewer/2022070720/5ee0e38aad6a402d666bf6e2/html5/thumbnails/7.jpg)
Unroll.meCEOJojo Hedaya saidthatitwas“heartbreakingtoseethatsomeofouruserswereupsettolearnabouthowwemonetizeourfreeservice.”
Astudy fromCarnegieMellonestimatesthatitwouldcosttheU.S.economy$781billionifpeopleactuallyreadalltheprivacypolicestheycameacrossinayear(andthiswasin2008!)
Whoevenreadstheprivacypolices?
![Page 8: Data Ethics Pres - Iain Carmichael · Data Ethics Data ain’tmagic Quinn Underriner How do you create the largest amount of wealth ever geographically centralized in human history?](https://reader035.vdocuments.us/reader035/viewer/2022070720/5ee0e38aad6a402d666bf6e2/html5/thumbnails/8.jpg)
DoAmerican’scareaboutprivacy?
Some 74%sayitis“veryimportant”tothemthattheybe incontrolofwhocangetinformation aboutthem,and65%sayitis“veryimportant”tothemtocontrolwhatinformationiscollectedaboutthem.
Fully91%ofadultsagreeorstronglyagreethatconsumershavelostcontrolofhowpersonalinformationiscollectedandusedbycompanies
http://www.pewresearch.org/fact-tank/2016/09/21/the-state-of-privacy-in-america/
![Page 9: Data Ethics Pres - Iain Carmichael · Data Ethics Data ain’tmagic Quinn Underriner How do you create the largest amount of wealth ever geographically centralized in human history?](https://reader035.vdocuments.us/reader035/viewer/2022070720/5ee0e38aad6a402d666bf6e2/html5/thumbnails/9.jpg)
• Generally“pro-business”
• Regulationsareapatchworkindustryand/orstatespecificlaws(e.g.,HIPPAforHealthcare,COPPAforchildren)
• Opt–outconsent
• SnowdenrevelationcausedsignificantinternationalangerandcausedtheEuropeanCourtofJusticetoinvalidatethedatasharingagreement(theSafeHarborAgreement)betweenUSandEU
• Thiswasreplacedbythe“PrivacyShield”,whichiscurrentlyonshakyground
• PrivacyconsideredafundamentalhumanrightinEU(helpedbyahistoricalfearoffascism)whichallows,forexample,forthe“RighttobeForgotten”
• StrongCentralizedPrivacyRegulation
• Opt–inconsent
U.S.vs.EU
![Page 10: Data Ethics Pres - Iain Carmichael · Data Ethics Data ain’tmagic Quinn Underriner How do you create the largest amount of wealth ever geographically centralized in human history?](https://reader035.vdocuments.us/reader035/viewer/2022070720/5ee0e38aad6a402d666bf6e2/html5/thumbnails/10.jpg)
BriefhistoryofEU- U.S.regulations• EU negotiated the Safe Harbor Agreement of 2000 to allow U.S. companies and organizations to meet EU
data protection requirements and permit the legal transfer of personal data between EU member countries and the United States
• Snowden revelation in June 2013 caused uproar, and eventually, in October 2015, the Court of Justice of the European Union invalidated the safe harbor agreement
• This scared the 4,500 U.S. companies who relied on this system
• In February 2016 U.S. & EU announced agreement “in principle” on a revised accord, called the Privacy Shield
• detailed notice obligations, data retention limits, tightened conditions for onward transfers and liability regime, more stringent data integrity and purpose limitation principles, strengthened security requirements, increased enforcement from the FTC ability to dispute data beyond FTC with multiple redress opportunities
https://fas.org/sgp/crs/misc/R44257.pdf
![Page 11: Data Ethics Pres - Iain Carmichael · Data Ethics Data ain’tmagic Quinn Underriner How do you create the largest amount of wealth ever geographically centralized in human history?](https://reader035.vdocuments.us/reader035/viewer/2022070720/5ee0e38aad6a402d666bf6e2/html5/thumbnails/11.jpg)
PostSnowden,companieshavestartedreleasing“TransparencyReports”
SamplefromGoogle OtherOrganizationsthatproduceTransparencyReports
![Page 12: Data Ethics Pres - Iain Carmichael · Data Ethics Data ain’tmagic Quinn Underriner How do you create the largest amount of wealth ever geographically centralized in human history?](https://reader035.vdocuments.us/reader035/viewer/2022070720/5ee0e38aad6a402d666bf6e2/html5/thumbnails/12.jpg)
*Ifyoudon’treadCathyO’Neil’sblogmathbabe,you’remakingamistake
HowCathyO’Neilcharacterizes“WeaponsofMathDestruction”I. Algorithmsthatsignificantlyimpactpeopleslives.Shetouchesonsystemssuchas:
I. loanratesII. prisonsentencingIII. teacherevaluations
II.Blackboxsystems:I. Doestheuserunderstandhow(andevenif)theyarebeingratedII. Asmachinelearninggetsmoresophisticated,thisproblemwillbeexacerbated
III.Doesitcreateanegativefeedbackloop?:I. Istheiramechanismtotestandchangethesystemforbiasesanderrors?
![Page 13: Data Ethics Pres - Iain Carmichael · Data Ethics Data ain’tmagic Quinn Underriner How do you create the largest amount of wealth ever geographically centralized in human history?](https://reader035.vdocuments.us/reader035/viewer/2022070720/5ee0e38aad6a402d666bf6e2/html5/thumbnails/13.jpg)
CreditScoresvs.“E-scores(databrokers)”
I. Creditscores:
• Governmentalregulation• Provideclearadviceonhowtoraise
score• Legal(ifinefficient)righttoexamine
yourscore• Legal(ifinefficient)righttochallenge
andcorrectunderlyingdata• Modelscanseewhoactuallydefaults
andthencorrectthemselves
II.E-scores:
• Noregulation• Nounderstandonconsumer
nameofbuckettheyareplacedinto,muchlessunderlyingdatacollected
• Manydon’tallowrightofremoval
• Unclearhowtheyself-correct
![Page 14: Data Ethics Pres - Iain Carmichael · Data Ethics Data ain’tmagic Quinn Underriner How do you create the largest amount of wealth ever geographically centralized in human history?](https://reader035.vdocuments.us/reader035/viewer/2022070720/5ee0e38aad6a402d666bf6e2/html5/thumbnails/14.jpg)
WhatshouldIdo?
Privacyissuesaremuchmoreeasilyhandledatthedesignphase:• DataMinimization:Onlystoredatathatisdirectlypertinenttoyourwork• DataRetention:Doyouhaveaprocesstoremoveunneededdataatregularintervals?
• Youcan’tbeforcedtoturnoverdatayoudon’thave,norcanyouhaveadatabreachwithuserinfoyouhavedeleted
Dataqualityissoimportant!Thinkcriticallyaboutthehumanbiasesinherentinthecollectionofthedatayouareusing• Forexample,ifpolicinghasaquantifiableracialbias,shouldyouusehistoricalarrestdatawithoutanycorrections?
• Dataispoliticalandwasinsomewaycollectedbyahuman• GarbageinGarbageout(justaskNateSilver!)
![Page 15: Data Ethics Pres - Iain Carmichael · Data Ethics Data ain’tmagic Quinn Underriner How do you create the largest amount of wealth ever geographically centralized in human history?](https://reader035.vdocuments.us/reader035/viewer/2022070720/5ee0e38aad6a402d666bf6e2/html5/thumbnails/15.jpg)
TheHippocraticOathforDataScientists
• Isolemnlypledgetopracticemyprofessionwithconscienceanddignity;
• Torespecttheprivacyofthepeoplewhosedataisconfidedinme;• TomaintaintheutmostrespectfortheindividualswhosedataIamanalyzing;
• Tobetransparent,open,andhonestaboutthetypeofanalysisIamapplyingtotheirdata;
• Toneverusemyknowledgetoviolatehumanrightsandcivilliberties,evenunderthreat
https://allthingsanalytics.com/2013/07/08/the-hippocratic-oath-for-the-data-scientist/